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GoJerusalem Media Guide 2012


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GoJerusalem Media Guide 2012

  1. 1. Media Guide
  2. 2. General The GoJerusalem family of publications operates the largest and most popular digital media network focusing on the subject of Jerusalem. We offer publications both in English and in Hebrew. Today, our sites receive approximately 200,000 users per month. Our community of users turns to us for dynamic, comprehensive, concrete and detailed information about events, culture, nightlife, restaurants and entertainment in Jerusalem. The level of authority which GoJerusalem has carved out for itself is reflected in the brand's domination of all relevant Google search results. Together with our ongoing engagement on social media, our content reaches over 300,000 Jerusalem-loving users per month and is exposed to over 20,000,000 Google users per month via targeted search results.
  3. 3. 25% Direct 60% Search Engines 15% Referrals Traffic sources
  4. 4. Locations of English site usership 50% USA 10% World Wide 40% Jerusalemites
  5. 5. Locations of Hebrew site usership Jerusalemites 60% Israelis 40%
  6. 6. Leaders in search results Some 90% of all web traffic comes from search engines, with Google holding a search engine market share of about 70%, serving to underline the importance of Google rankings. The GoJerusalem team's experience with search engine optimization over the past two years means that we've become experts in creating the right content, which is always published and promoted with search implications in mind. Today, our sites are the leaders in the majority of search results pertaining to Jerusalem in both Hebrew and English, yielding an extremely targeted user base.
  7. 7. Search rankings for the Hebrew site Keyword Page on Google ירושלים 1 אירועים בירושלים 1 הופעות בירושלים 1 אטרקציות בירושלים 1 מסעדות בירושלים 1 חיי לילה בירושלים 1 מה לעשות בירושלים 1 תיירות בירושלים 1 ירושלים ברשת 1
  8. 8. Search rankings for the English site Page on Google Keyword 1 Jerusalem Hotels 1 Jerusalem events 1 Jerusalem events today 1 Jerusalem attractions 1 Jerusalem restaurants 1 Jerusalem nightlife 1 Things to do in Jerusalem 1 Jerusalem tourism 1 Jerusalem bars 1 Jerusalem tours
  9. 9. Examples of top placements
  10. 10. Examples of top placements
  11. 11. Examples of top placements
  12. 12. Examples of top placements
  13. 13. Examples of top placements
  14. 14. Examples of top placements
  15. 15. Examples of top placements
  16. 16. Examples of top placements
  17. 17. Examples of top placements
  18. 18. Examples of top placements
  19. 19. Social media engagement 25,000 likes = 500,000 exposures per month
  20. 20. Social media engagement = 1000 followers = 400,000 exposures per month
  21. 21. Direct tourism bookings GoJerusalem provides a centralized location for booking a wide variety of Jerusalem tourism offerings, including: Hotel bookings Admission tickets for attractions Admission tickets for museums Tours and tourism packages Restaurant reservations Here are some of our partners:
  22. 22. The Jerusalem newsletter Our weekly newsletters in English and Hebrew reach some 20,000 subscribers, the majority of whom are residents of the city of Jerusalem. The newsletter highlights several upcoming events per week, a recommended restaurant of the week, and quick navigation links to the most pertinent sections of the websites. The GoJerusalem newsletters have garnered considerable buzz among local advertisers and entertainment brands, emerging as the highest quality newsletter brand in the Jerusalem landscape.
  23. 23. Among our clients
  24. 24. בין לקוחותינו
  25. 25. בין לקוחותינו
  26. 26. For further information, please contact [email_address] Hadar: 054-2100985