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Presented by Sarah Weise at Content Marketing Conference 2018 #CMC18
How do you connect and communicate with future customers? If you don’t know this about Millennials (Gen Y) and Pivotals (Gen Z), you’ll be out of business before you can say “Insta.”
A huge shift is happening today. Even between Gen Y and Gen Z, there’s a massive difference in how customers want to find information, transact, and connect and communicate with businesses like yours.
Customer research firm Brilliant Experience has conducted millennial studies for some of the largest and most advanced companies in Silicon Valley. Ever wonder what they know?
Today, we reveal the most impactful trends to attract and engage these customers, including:
· How do they select where to go for different types of content?
· How do they learn about news?
· How many ‘selves’ do they have online?
· Where do they click?
· What draws them in?
· What keeps them coming back?
If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk!