SNS Game,
     Taiwan Market

- From game developer’s view

      Michael Hsia / 夏志豪
           Joymstaer
           2010 ...
5 Key issues to join Taiwan market

                       IDC
                       B



 Access     A                  ...
SNS related websites in Taiwan
 网站名称                 网址                                 发展方向及主要针对人群
 Yahoo /圈圈            ...
Yahoo (圈圈)
    Yahoo 奇摩
1. Number One of
   Reach and Traffic
   in TW internet
   market
2. Over Facebook &
   Google
SNS websites in Taiwan local and International
                              International
                               ...
Revenue and Payment
Main Revenue and Payment in Taiwan : Credit card, mobile, My card,Hinet,Gash

Retail       My Card/   ...
Banner AD




            * From Google AD
7
Embedded Ad in Games




                       * From Google AD
8
Promotion


                    Web
                     AD              Website
                                      Eve...
Promotion AD, event
IDC Service
IDC in Taiwan
Taiwan mobile Group (台湾大哥大), biggest private mobile/ Telecom / IDC service
provider : http://www...
Customer Service in Taiwan of developing company



                     Guild & introduction of Game

       Customer    ...
Connection to Websites

          2 way to connect websites in Taiwan

 Connect to websites             Connect through pl...
Difference of 2 Models

Connect to websites directly                 Connect through platform

    Advantage              ...
Business model with Taiwan Partners

          Difference model to meet different type China
                     developi...
Why join in Taiwan Market?

•   Simple Chinese VS Traditional Chinese
•   Subscriber background
•   High % internet user v...
About Joymaster


                                       History                             2010

            2003
      ...
大陆
 Partnership                       华娱无线
                                   新浪
                                   拉阔
   ...
Events

    电信展   Hinet网络游戏大赛




    记者会   台北动漫展
Thank you
  Please contact :
  Michael Hsia(夏志豪): michael@joymster.com.cn
                        chhsia@gmail.com
       ...
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SNS Game,Taiwan Market

  1. 1. SNS Game, Taiwan Market - From game developer’s view Michael Hsia / 夏志豪 Joymstaer 2010 / Aug
  2. 2. 5 Key issues to join Taiwan market IDC B Access A C Revenue & with Developing Payment Websites company E D Connection Promotion
  3. 3. SNS related websites in Taiwan 网站名称 网址 发展方向及主要针对人群 Yahoo /圈圈 http://tw.yahoo.com/ 社区网站,白领及年轻人 Qme社群 http://qme.tw 社区网站,白领及时尚年轻人 优学网 http://tw.portal.urlifelinks.com 学校学生及家长,老师 AIO交友 http://www.aio.com.tw 交友平台,主要用户群时尚年轻人 minik http://www.minik.tw 社区网站,白领及时尚年轻人 Gamebase(Gamebook) http://www.gamebase.com.tw 游戏基地,主要用户群游戏玩家 巴哈姆特 http://www.gamer.com.tw/ 游戏资讯,只要用户群游戏玩家
  4. 4. Yahoo (圈圈) Yahoo 奇摩 1. Number One of Reach and Traffic in TW internet market 2. Over Facebook & Google
  5. 5. SNS websites in Taiwan local and International International VS Taiwan Local Int’l SNS websites TW Local websites A:Big branding A: Strong promotion huge subscriber Own website style Tight subscriber W:TW is not major market Revenue driven Less motion, only AD Local Customer service No local Customer service W: Less subscriber than int’l Facebook,Hi5 Yahoo, Minik, Qme..
  6. 6. Revenue and Payment Main Revenue and Payment in Taiwan : Credit card, mobile, My card,Hinet,Gash Retail My Card/ mycard / Gash Card Denominations : Channel Gash 50 ‧150 ‧350 ‧400 ‧450 Hinet Hinet card 50 ‧150 ‧350 ‧400 ‧450 Virtual Credit All Bank/ Pay pal Virtual Channel Card denominations :50 ‧150 ‧350 ‧400 ‧450 ‧500 ‧1000 ‧5000 Mobile / FET、CHT(839)、TWN、Vibo、 50 ‧150 ‧350 ADSL APBW ‧400 ‧450 ‧500 ‧1000 ‧5000 Gash On line Gash card 50 ‧150 ‧350 ‧400 ‧450 ‧500 ‧1000 ‧5000
  7. 7. Banner AD * From Google AD 7
  8. 8. Embedded Ad in Games * From Google AD 8
  9. 9. Promotion Web AD Website Event Inter -link Various Between Promotion Game Web Announce In & out Mail
  10. 10. Promotion AD, event
  11. 11. IDC Service IDC in Taiwan Taiwan mobile Group (台湾大哥大), biggest private mobile/ Telecom / IDC service provider : http://www.taiwanmobile.com/index.html CHT (中华电信):Gov own telecom company, http://www.cht.com.tw/ FET 速博(远传): http://www.fetnet.net/ Taiwan mobile Data center *TWN offer special discount for CN developing company
  12. 12. Customer Service in Taiwan of developing company Guild & introduction of Game Customer 1st line quick answer & solution Service in 1st line user feedback to Game dev.. Taiwan Payment problem answer & solve it Main Brand of Game & company
  13. 13. Connection to Websites 2 way to connect websites in Taiwan Connect to websites Connect through platform 雅虎圈圈 雅虎圈圈 QME QME One single 巴哈姆特 巴哈姆特 API Game Game / Open Social minik minik Gamebase Gamebase Other Other
  14. 14. Difference of 2 Models Connect to websites directly Connect through platform Advantage Advantage Cost Down in No need to develop a development and platform upgrade Deal with websites One time development directly Comparison with Platform to all of 2 Models websites Weakness Weakness Each website for each server Need to build up a platform Upgrade each system for new version Work with Platform provider , not websites Communication with TW Websites in Event, Promotion
  15. 15. Business model with Taiwan Partners Difference model to meet different type China developing companies Model1 Model2 Model3 Model4 IDC Payment Promotion Connection
  16. 16. Why join in Taiwan Market? • Simple Chinese VS Traditional Chinese • Subscriber background • High % internet user visit SNS websites • High APRU than China market • No policy , Gov. issue • Early stage of the new market
  17. 17. About Joymaster History 2010 2003 Bring SNS, Mobile on line Game to Taiwan market 2009 Build up company and focus on Mobile game Build up Platform, work 2008 with Open social team 1. Set up BJ office 2. Developed “夜店大 公司网站: 亨” and “开心动物园” http://www.joymaster.com.tw 3. Set up business model with SNS game http://www.somuch.com.tw companies http://www.qme.tw
  18. 18. 大陆 Partnership 华娱无线 新浪 拉阔 瑞典 中国移动 Accedo broadband 人人网 掌上明珠 韩国 com2us 日本 G-mode Sammy NetWorks Namco Bandai 美国 Games Inc. Paramount EA 香港MTel,MAS. 菲律宾Anino 新加坡 Yuuzoo WooWorld 泰国 GameSqaure Debuz
  19. 19. Events 电信展 Hinet网络游戏大赛 记者会 台北动漫展
  20. 20. Thank you Please contact : Michael Hsia(夏志豪): michael@joymster.com.cn chhsia@gmail.com +86-13910191234 Eta Ni : eta@joymaster.com.cn +86-10-85656715

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