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Consumer identity: essence, issues and next steps<br />Maarten Wegdam<br />Tuesday Update @ Spaces<br />1 December 2009<br />
Wiebenik? Mijnlinkedinidentiteit<br />2<br />
Identity en criminaliteit<br />3<br />
Identity en big brother<br />4<br />
Identity en afdwingenwetten<br />5<br />
Identity is irritant & duur<br />Irritant voor de gebruiker<br />Vele usernames/wachtwoorden, vele tokens<br />Wachtwoordv...
Identity en, gelukkig, ookkansen<br />7<br />[JanRain, July 2009]<br />[Burton Group, Oct 2009]<br />
Identity is, technischgezien,<br />identiteit = verzamelingattributen<br />Naam, BSN, adres etc<br />Rijkeprofielinformati...
Identity has contradicting requirements<br />9<br />security<br />Gartner Says Consumers Are Unwilling to Sacrifice Conven...
Identity is also a technology & standards issue<br />Mostly mature but evolving technology<br />E.g. phishing: is the user...
This presentation<br />11<br />
Approach: federative model<br />12<br />user<br />Promise: easier, cheaper and better<br />Users: easier<br />Only few aut...
Major federations in NLfor citizens & students<br />DigiD – e-government<br />For everyone with a BSN, 7 mln users<br />“N...
Key issueBusiness model<br />Business case is hard <br />Failures seem to outnumber successes<br />Example: MS Passport<b...
Key issue – business modelExample: Swedish BankID<br />Issued by 10 banks, since 2003<br />2 mln users, out of 6.5 mln adu...
16<br />Key issue – business model(No) governance?<br />Goal: a healthy ecosystem!<br />Decreasing regulation:<br />Govern...
Key issue – business modelMarket entry<br />Too much uncertainty on business model & business case<br />Approach: jointly<...
<ul><li>Low security, but with verified attributes
Initiative by ECP-EPN
Novay positioned to provide project lead (PoC)
OpenID-based
Status: about to start limited technical testing, extending consortium</li></ul>Dutch Consumer Identity initiatives<br />C...
Key issuePrivacy!!<br />Efficient identity solution -> Big Brother?<br />Principles are more or less clear:<br />Privacy-b...
This presentation<br />20<br />
21<br />Next stepUser centric identity<br />IdPs    trust    privacy    relying parties   authentication   <br />Empower t...
Next step – user centric identityWhy & how<br />22<br />Why: legal, ethical, user acceptance<br />Personalized privacy<br ...
23<br />Next step – user centric identityBeyond consent<br />Informed consent: users need to understand!<br />contrary to:...
24<br />IdPs    trust    privacy    relying parties   authentication   <br />Next stepMobile centric identity<br />User ce...
25<br />
26<br />Next step - mobile centric identity Authentication means<br />“something you have” (& “something you know”)<br />L...
Five take-aways consumer identity<br />Everyone benefits from a federated model<br />Business model and privacy are the ke...
Comments, opinions, questions?<br />28<br />blog: http://maarten.wegdam.name<br />
backup<br />29<br />
Sectoren en voorbeelden in NL<br />30<br />OpenID.nl+<br />C2G<br />C2B<br />intra<br />organization<br />B2G<br />B2B<br ...
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Consumer identity @ Tuesday Update on 1 December 2009

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Most of the slides of almost all of the 'real content' are in english, but some of the first ones are in Dutch (they set the scene)

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Consumer identity @ Tuesday Update on 1 December 2009

  1. 1. Consumer identity: essence, issues and next steps<br />Maarten Wegdam<br />Tuesday Update @ Spaces<br />1 December 2009<br />
  2. 2. Wiebenik? Mijnlinkedinidentiteit<br />2<br />
  3. 3. Identity en criminaliteit<br />3<br />
  4. 4. Identity en big brother<br />4<br />
  5. 5. Identity en afdwingenwetten<br />5<br />
  6. 6. Identity is irritant & duur<br />Irritant voor de gebruiker<br />Vele usernames/wachtwoorden, vele tokens<br />Wachtwoordvergeten<br />Elkekeeropnieuwregistreren<br />Duurvoor de dienstenaanbieder<br />Dure helpdesk <br />Duur token<br />Duur identity binding proces<br />Lagereconversie<br />Fraude<br />6<br />iktelde 101<br />accounts !!<br />
  7. 7. Identity en, gelukkig, ookkansen<br />7<br />[JanRain, July 2009]<br />[Burton Group, Oct 2009]<br />
  8. 8. Identity is, technischgezien,<br />identiteit = verzamelingattributen<br />Naam, BSN, adres etc<br />Rijkeprofielinformatie<br />Socialenetwerk<br />Voorpersonalisatie & security<br />8<br />
  9. 9. Identity has contradicting requirements<br />9<br />security<br />Gartner Says Consumers Are Unwilling to Sacrifice Convenience for Security, Despite Widespread Online Fraud<br />Two-Thirds of U.S. Consumers Surveyed Use the Same One or Two Passwords for All Web Sites<br />privacy<br />usability<br />EuroStat: One person in eight in the EU27 avoids e-shopping because of security concerns (Feb 2008)<br />
  10. 10. Identity is also a technology & standards issue<br />Mostly mature but evolving technology<br />E.g. phishing: is the user or the technology stupid?<br />Competing, evolving but converging standards<br />10<br />
  11. 11. This presentation<br />11<br />
  12. 12. Approach: federative model<br />12<br />user<br />Promise: easier, cheaper and better<br />Users: easier<br />Only few authentication means, no need to provide information again and again<br />Relying party: cheaper & better<br />Higher conversion, richer profile, lower costs (helpdesk, tokens), enables social web<br />relying<br />Party<br />identity<br />provider (IdP)<br />
  13. 13. Major federations in NLfor citizens & students<br />DigiD – e-government<br />For everyone with a BSN, 7 mln users<br />“Nee, tenzij”: e-government, health, pension<br />1 IdP, ~400 relying parties (2008)<br />17mln transactions, avr ~2.5 per user/year (very little!)<br />Next: STORK project to federate across EU<br />SURFfederatie – higher education<br />&gt;40 IdPs,15 relying parties<br />400k students, 50k employees, ~2000-2500 logins/day<br />Using username/password of institute<br />Also: Kennisnet Entree for non-higher education<br />13<br />
  14. 14. Key issueBusiness model<br />Business case is hard <br />Failures seem to outnumber successes<br />Example: MS Passport<br />Mostly: lack of relying parties<br />Challenges<br />Business model & <br />Market entry (chicken-egg)<br />14<br />
  15. 15. Key issue – business modelExample: Swedish BankID<br />Issued by 10 banks, since 2003<br />2 mln users, out of 6.5 mln adults<br />75% market share (competition: another bank and Telia)<br />170 service providers<br />5 mln usages per month, thus average 2.5x per user<br />Financial (~51%), government (~41%) & private (~7%)<br />Authentication<br />1.7 mln soft certificate (file), 400k smartcard<br />Different views on success or not<br />[National eID & ePassport Conference, oct 2009, Lisbon & www.bankid.com]<br />15<br />
  16. 16. 16<br />Key issue – business model(No) governance?<br />Goal: a healthy ecosystem!<br />Decreasing regulation:<br />Government issued (Belgium eID, DigiD)<br />Government regulated (PKIOverheid, eHerkenning)<br />Market scheme ( ) <br />Free market – only a technical standard (OpenID)<br />Note: models 1 to 3 require some form of monopoly/regulator<br />
  17. 17. Key issue – business modelMarket entry<br />Too much uncertainty on business model & business case<br />Approach: jointly<br />Create market + share investments<br />Relying Parties and Identity Providers<br />With users in mind!!!<br />Alternative: paid by government …<br />Broad support still needed !!<br />17<br />
  18. 18. <ul><li>Low security, but with verified attributes
  19. 19. Initiative by ECP-EPN
  20. 20. Novay positioned to provide project lead (PoC)
  21. 21. OpenID-based
  22. 22. Status: about to start limited technical testing, extending consortium</li></ul>Dutch Consumer Identity initiatives<br />Consumer Identity for the (initial) financial sector<br />High-security<br />Initiative by Novay & DigiNotar<br />Several large financial companies indicated they’ll join<br />Status: finalizing consortium building, plan to start January 2010<br />18<br />
  23. 23. Key issuePrivacy!!<br />Efficient identity solution -> Big Brother?<br />Principles are more or less clear:<br />Privacy-by-design, minimal disclosure, pseudonyms, revocable privacy, 7 laws of identity etc<br />Trade-off privacy & functionality will remain!<br />User controlled privacy: empower user to personalize what information they share!!!<br />19<br />
  24. 24. This presentation<br />20<br />
  25. 25. 21<br />Next stepUser centric identity<br />IdPs trust privacy relying parties authentication <br />Empower the user to control his/her identity!<br />
  26. 26. Next step – user centric identityWhy & how<br />22<br />Why: legal, ethical, user acceptance<br />Personalized privacy<br />One size does not fit all <br />Privacy attitude surveys:<br />fundamentalist (25%)<br />concerned (50%)<br />unconcerned (25%)<br />How: insight & control<br />
  27. 27. 23<br />Next step – user centric identityBeyond consent<br />Informed consent: users need to understand!<br />contrary to: discouraging, blaming or scaring them <br />Users need to be re-assured what happens<br />with their data<br />but no proper solutions yet …<br />
  28. 28. 24<br />IdPs trust privacy relying parties authentication <br />Next stepMobile centric identity<br />User centric implies mobile centric:<br />Mobile is the most personal device user has<br />User always have mobile with them<br />
  29. 29. 25<br />
  30. 30. 26<br />Next step - mobile centric identity Authentication means<br />“something you have” (& “something you know”)<br />Leverage SIM card as secure/trusted hardware<br />Note: owned by operator<br />SMS one-time-password<br />OTP generator application (e.g. VeriSign iPhone)<br />OTP generator application on SIM card<br />GAA/GBA (3GPP)<br />Mobile (Wireless) PKI (on SIM card)<br />
  31. 31. Five take-aways consumer identity<br />Everyone benefits from a federated model<br />Business model and privacy are the key issues!<br />Achieve market entry through joint effort, and select right type of governance<br />User centric identity is here to stay<br />Mobile centric identity is the future<br />27<br />
  32. 32. Comments, opinions, questions?<br />28<br />blog: http://maarten.wegdam.name<br />
  33. 33. backup<br />29<br />
  34. 34. Sectoren en voorbeelden in NL<br />30<br />OpenID.nl+<br />C2G<br />C2B<br />intra<br />organization<br />B2G<br />B2B<br />Digitaal Paspoort (Sivi)<br />eHerkenning<br />
  35. 35. 31<br />SAML<br />OpenID<br />closed trust model<br />simplicity and scalability <br />over security<br />client<br />less<br />“old” and much used<br />“new” and hype<br />enables user<br />centric<br /> identity<br />IdP discovery<br />features<br />integrates with<br />web services<br />InfoCard<br />anti-phishing & IdP-RP unlinkability<br />client centered<br />“very new” and promising<br />Comparison<br />[inspired by Venn of Identity by Eve Maler]<br />
  36. 36. 32<br />Next step - mobile centric identity Identity for mobile applications<br />User pain is bigger on mobiles<br />user input of username etc is much harder<br />Support lacking but improving<br />User interface challenge<br />Diversity challenge<br />Browsers lack extensibility features<br />No readers (yet …)<br />Synchronization with ‘fixed’ identity is issue<br />
  37. 37. 33<br />https://webmail.infocard.demo<br />698724<br />Next step - mobile centric identity Control your identity from your mobile<br />Mobile as a trusted and personal ‘control center’<br />Including your ‘fixed’ identity<br />Ongoing research …<br />
  38. 38. Privacy attitude<br />34<br />concerned<br />unconcerned<br />fundementalist<br />

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