ETEC 531 MP1: The Evolution of Photography


Published on

Published in: Education, Art & Photos, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • ETEC 531 MP1: The Evolution of Photography

    1. 1. <ul><li>ETEC 531 Media Production #1 </li></ul><ul><li>“ Discuss the implications of technological innovations for particular forms of artistic and cultural practice and of culture and creativity in general.” </li></ul><ul><li>By: Steffanie Reid </li></ul>
    2. 2. The Evolution of Photography And it’s effect on self perception…
    3. 3. From humble beginnings… <ul><li>In the 16 th century, artists such as Michelangelo and da Vinci used a device known as a “camera obscura” to help them analyze and depict what they observed in the world around them </li></ul>
    4. 4. ( A Camera Obscura…
    5. 5. <ul><li>This simple device used a pin hole sized opening and a mirror to reflect a flat image of a three dimensional space, helping the artist to depict on paper what he observed with his eyes. </li></ul><ul><li>By tracing the images reflected by the camera obscura, artists learned much about the depiction of perspective. </li></ul>
    6. 6. <ul><li>By angling lines and utilizing “vanishing points” artists were now able to depict a three dimensional scene on a flat piece of canvas! </li></ul><ul><li>This precursor to the camera was already changing the way in which man perceived the world around him! </li></ul>
    7. 7. In 1814… <ul><li>A breakthrough in the world of photography!! </li></ul>(
    8. 8. <ul><li>This photo was taken by Joseph Nicephore using a camera obscura directed at paper formulated with silver salts and iodine crystals </li></ul>
    9. 9. <ul><li>This was the first “fixed” image created by a camera! </li></ul><ul><li>However, the exposure time was over 8 hours , and the image would eventually fade… </li></ul>
    10. 10. <ul><li>The science of photography exploded after this breakthrough! </li></ul>
    11. 11. Within 30 years photographs (now permanent and with exposure times of less than a second) were already being utilized in advertisements. ( )
    12. 12. <ul><li>By the turn of the century the first mass-marketed, hand held camera, the Kodak Brownie, was released. </li></ul>It sold for $1.00 and was targeted to children… (
    13. 13. <ul><li>People could now record family memories without the need to hire a professional photographer or portrait artist! </li></ul><ul><li>The “snapshot” was born… </li></ul>(Image taken by a Brownie Camera circa early 1900’s) (
    14. 14. Photography’s Effect on Society… <ul><li>The development of photography-based media, such as magazines and moving pictures, resulted in massive changes in society and the way individuals (particularly women) viewed themselves. </li></ul>
    15. 15. <ul><li>Fashion magazines have been around for a long time (the first is thought to have originated c.1586 in Frankfurt, Germany). </li></ul>These magazines contained simple sketches of the fashions of the day, along with written articles.
    16. 16. <ul><li>It wasn’t until the 20 th century that photographs of people wearing the newest fashions (i.e. models) were included in magazines rather than drawn illustrations of the fashions. </li></ul><ul><li>The public now had a new “ideal” to aspire to… </li></ul>
    17. 17. <ul><li>They had always tried to keep up with the latest fashions, but now they also wanted to look like the beautiful people pictured in magazines… </li></ul>
    18. 18. <ul><li>Before the advent of digital photography, people were already taking their quest to look like the beautiful people in magazines to an unhealthy level. </li></ul>
    19. 19. Body Modifying Undergarments… (
    20. 20. Crazy diets… (
    21. 21. Odd Cosmetic Potions… (
    22. 22. The myth of photographs… <ul><li>When you take a photo of someone on a digital camera, you can preview the picture and see that the image does indeed look exactly like the person. </li></ul><ul><li>The public, therefore, assumes that the images they see in magazines and moving pictures are also accurate representations of the people portrayed… </li></ul>
    23. 23. <ul><li>With the advent of digital photography people are now trying to meet an ideal that is not physically possible even for the models in the photographs! </li></ul>
    24. 24. Wrinkles?
    25. 25. Not anymore!
    26. 26. Need to shave?
    27. 27. Not anymore!
    28. 28. <ul><li>Simple, but very powerful photo editing software now gives anyone the ability to perform “digital cosmetic surgery” on their photographs. </li></ul><ul><li>This technique (also known as airbrushing) is widely used by magazines. </li></ul>
    29. 29. (
    30. 30. Want a “perfect” body? <ul><li>Digital photograph manipulation can quickly remove pounds from a models figure… </li></ul><ul><li>(I did the following modification in 10 minutes on my computer…) </li></ul>
    31. 31. The before… The after…
    32. 32. <ul><li>Photographs no longer represent what we actually look like. </li></ul><ul><li>Photographs now represent what we wish we could look like. </li></ul>
    33. 33. <ul><li>And as mirrors do not automatically airbrush our features, they become the enemy… </li></ul>
    34. 34. The Repercussions… <ul><li>In a 2007 research poll of Canadians, 72% said they would not hesitate to have cosmetic surgery. </li></ul>(
    35. 35. The Repercussions… <ul><li>Eating disorders are now the third most common chronic illness in adolescent girls. </li></ul>(
    36. 36. The Repercussions… <ul><li>71% of adolescent girls want to be thinner despite only a small proportion being over a healthy weight. </li></ul>(
    37. 37. <ul><li>The next time you see a flawless picture of a beautiful celebrity, remember… </li></ul>(
    38. 38. <ul><li>Even they only wish they looked like that! </li></ul>(
    39. 39. References <ul><li>2007 Consumer Cosmetic Enhancement Statistics (Press Release). (2007) Plastic Surgery Retrieved Oct.1, 2008 from </li></ul><ul><li>History of Photography. (n.d). National Geographic Online. Retrieved Sept.30, 2008 from </li></ul><ul><li>History of Photography and the Camera (n.d.) Inventors. Retrieved Sept.30, 2008 from http:// </li></ul>
    40. 40. References <ul><li>Literature Review of Media Messages to Adolescent Females (2005) University of Sasketchewan, Debbie Naigle, Retrieved Sept.29, 2008 from </li></ul><ul><li>The Influence of Fashion Magazines (n.d.) Retrieved Oct.1, 2008 from </li></ul><ul><li>Understanding Statistics on Eating Disorders. (n.d.) The National Eating Disorder Information Centre Online, Retrieved Oct.1, 2008 from http:// </li></ul>
    41. 41. Musical Credits Jackie Gleason “You Oughta Be In Pictures” Madonna “Material Girl” Madonna “Vogue” James Blunt “You’re Beautiful”