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HOW TO KNOW 
IF YOU HAVE A 
WINNING 
PRODUCT?
www.creatingpossibilities.co.uk
Not A Series Of Recipes
YOU WILL 
PROBABLY FAIL, 
SO EVOLVE
UNDERSTAND 
NEED, WANTS OR 
BELIEFS OF YOUR 
CONSUMERS
Consumer Understanding
Consumer Understanding
Scott Adams – Author of Dilbert 
Don't listen to your friends who tell you 
your comics are hilarious. They're lying. 
Don...
SIMPLE 
MARKETING 
IDEA
Simple Marketing Idea
LEVERAGE 
CREDIBILITY
Build & Leverage Credibility
MAKE IT 
EASY TO BUY
Easy to buy
Attractive
Functional Benefit
Available
Memorable
Why You
BUILD 
TRIAL
Sample Sample Sample
BALANCE 
BENEFITS WITH 
PRICE
Value Proposition
CHOOSE YOUR 
CUSTOMERS
DEVELOP A 
COMPELLING 
PITCH
Compelling Pitch
CONSOLIDATE 
BEFORE 
GROWING
Consolidate
SUCCESS 
TAKES TIME
BUILD REALISTIC 
BUSINESS MODEL
Numbers
WINNING 
BEHAVIOURS
Patience, resilience & boldness
www.creatingpossibilities.co.uk
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
Speciality and Fine Foods - How To Know If You Have A Winning Product?
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Speciality and Fine Foods - How To Know If You Have A Winning Product?

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Presentation made to the Speciality & Fine Food Fare, outline our 12 tips on how to know if you have a winning product.

For more details on the tips covered, please visit : http://www.creatingpossibilities.co.uk/speciality-and-fine-foods-fair-presentation-how-to-know-if-you-have-a-winning-product

Published in: Marketing
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Speciality and Fine Foods - How To Know If You Have A Winning Product?

  1. 1. HOW TO KNOW IF YOU HAVE A WINNING PRODUCT?
  2. 2. www.creatingpossibilities.co.uk
  3. 3. Not A Series Of Recipes
  4. 4. YOU WILL PROBABLY FAIL, SO EVOLVE
  5. 5. UNDERSTAND NEED, WANTS OR BELIEFS OF YOUR CONSUMERS
  6. 6. Consumer Understanding
  7. 7. Consumer Understanding
  8. 8. Scott Adams – Author of Dilbert Don't listen to your friends who tell you your comics are hilarious. They're lying. Don't listen to your friends who tell you your comics suck. They're idiots. The only reliable feedback is the copy test, i.e. does someone want to copy your comic and show it to someone else who you don't know. If someone says he likes your comic but he doesn't ask to copy it for someone else, he doesn't really like your comic.
  9. 9. SIMPLE MARKETING IDEA
  10. 10. Simple Marketing Idea
  11. 11. LEVERAGE CREDIBILITY
  12. 12. Build & Leverage Credibility
  13. 13. MAKE IT EASY TO BUY
  14. 14. Easy to buy
  15. 15. Attractive
  16. 16. Functional Benefit
  17. 17. Available
  18. 18. Memorable
  19. 19. Why You
  20. 20. BUILD TRIAL
  21. 21. Sample Sample Sample
  22. 22. BALANCE BENEFITS WITH PRICE
  23. 23. Value Proposition
  24. 24. CHOOSE YOUR CUSTOMERS
  25. 25. DEVELOP A COMPELLING PITCH
  26. 26. Compelling Pitch
  27. 27. CONSOLIDATE BEFORE GROWING
  28. 28. Consolidate
  29. 29. SUCCESS TAKES TIME
  30. 30. BUILD REALISTIC BUSINESS MODEL
  31. 31. Numbers
  32. 32. WINNING BEHAVIOURS
  33. 33. Patience, resilience & boldness
  34. 34. www.creatingpossibilities.co.uk

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