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Short Intro Carlos Valdes


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Self Introduction and professional experience.
Carlos Valdes.

Published in: Education
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Short Intro Carlos Valdes

  1. 1. About myself…<br />Education<br />Bachelor Degree in Electrical & Mechanical Engineering<br />Master in Science in Electronic Systems Engineering<br />Other Studies…<br />Business Management<br />Strategic Sales<br />Marketing Management<br />Lean Manufacturing<br />Branding<br />Strategic Planning<br />Finance Management and planning<br />
  2. 2. Professional Experience…<br />
  3. 3. Professional Experience…<br />
  4. 4. Some activities in Parker<br />Trade Shows<br />4<br />
  5. 5. Some activities in Parker<br />Customer events<br />5<br />Workshops<br />
  6. 6. Some activities in Parker<br />Brochures<br />6<br />Marketing & <br />promotional <br />materials<br />
  7. 7. Product Training<br />Controllers are the building blocks of all systems<br />5 PC Bus Cards <br />operation with VB or C++ drivers<br />Stand-alone<br />Card on angle bracket with power supply<br />Card in chassis <br />2 Stand Alone Controllers<br />
  8. 8. Programming<br />with CoDeSys <br />(IEC 61131-3)<br />
  9. 9. Professional Experience…<br />9<br />
  10. 10. Professional Experience…<br />
  11. 11. 11<br />Main Focus:<br />Electric Drives<br />
  12. 12. vision<br />Product range @<br />Higher degree of integration and complexity <br />creates higher demand of service and support.<br />Motion/<br />Vision<br />Enhanced<br />Systems<br />Levels<br />Units<br />4<br />Motion<br />*Competence: 1%<br />Fieldbus<br />3<br />Systems<br />Actuator<br />Sensor<br />*Competence: 10%<br />Integrated<br />component<br />2<br />*Competence: 20%<br />Component<br />Element<br />1<br />*Competence: 50%<br />* Employees know-how in general<br />
  13. 13. 13<br />Millionen €<br />Worldwide Business Plan:<br />Achieve 30% growth p.a. per country<br />Focus on mechatronic Motion Solutions<br />30% p.a.<br />Mechatronic<br />Motion<br />Solutions<br />Electric Drives and Motion<br />Actuators, axes, slides, gripper<br />Motors & controllers, motion control<br />Software tools<br />
  14. 14. The approach…<br />Repeatable business,<br />OEM contracts,<br />consulting, services<br />Faith, trust<br />relationship<br />Electric Drives Market,<br />Customers, Potentials.<br />Awareness, Reaction.<br />Projects, systems,<br />sizing, integration of<br />Festo components<br /> Fair pricing<br /> Customer benefit<br />Too expensive<br />in many cases<br />Component level, <br />comparison to competitors <br />
  15. 15. The strategies…<br />Longterm Growth<br />Success stairway of Electric Drives (ED) <br />OEM Partnerships<br />System- Competence<br />Components Competence<br />Sales Training<br />Specialists Training<br />For high volume (OEM)<br />Electric Drives business we need application competence and <br />after sales structures. <br />Structures, Functions<br />Sales Targets<br />Products<br />15<br />
  16. 16. The business plans…<br />
  17. 17. The people…<br />Standard Sales/support organization<br />Busines Unit Manager<br />eBDM<br />E-Specialists<br />PMM Product Market Manager<br />After-sales<br />Pre-sales<br />Sales Engineers<br />Applicatios Engineers<br />Project Engineer MECH<br />Trainer Assistance<br />Industry segment managers<br />Automotive<br />ProductSpecialists<br />Design Engineer MECH<br />ELA<br />F&B<br />Customer Training<br />Pack<br />OEM<br />
  18. 18. The people…<br />Technical Departments<br />Technical Manager<br />Assistant <br />Customer Solutions<br />Mechatronic<br />Training <br />Pneumatic<br />Regional Customers<br />Pre-Sales<br />After-Sales<br />Design<br />Hot Line<br />Training<br />Complaint<br />Repairs<br />E. Di Nunzio <br /> J. Santambrogio <br /> M. Becco<br />E- D + H M. Bianchi<br />Pneumatic<br />Mechatronic<br />Systems<br />SMASS<br />V.T. A. Lovati<br />C. Ghirimoldi<br /> G. Carrera <br />PN- EL<br /> A. Aulicino <br /> F. Bassi<br /> F. Destro <br />ICM G. Della Vedova<br />Controls M. Vecerina<br />PN<br />Ripar. D. Gastaldello<br /> SA-Rep. C. Bianchessi<br />Industry Segments<br />Prod. P. Righetti<br /> Testing A. Antonini<br />H.<br />IST - ELAE. Carne<br />IST - AMIG. Tripaldi<br />H.<br />IST - F&BTetraPak. L. Pascali<br />IST - Printing D. Cullati <br />PN- EL<br />V.T.<br />IST - PAG. Cazzaniga<br />Appl. Centre MV / S<br />M. Faenza<br />
  19. 19. The applications…<br />
  20. 20. The results…<br />Example of development of F-MX:<br />200% growth on the 1st year!<br />Quantities in USD<br />
  21. 21. The results…<br />Example of development of F-MX:<br />Development ytd.<br />TD objectiveaverage 2014<br />+ 15<br />F-US<br /> •<br />F-MX<br />•<br />F-CO<br /> •<br />+ 10<br />Growth ED Abs (Avg. Growth company Automation<br />Business)<br />F-VE<br />•<br />+ 5<br />F-BR<br /> •<br />+ 1<br />F-AR<br /> •<br /> 0<br />F-CA<br /> •<br /> - 1<br /> 2<br /> 3<br /> 4<br /> 5<br /> 6<br /> 1<br />
  22. 22. Thank you!<br />