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Gatarski X-FAKTORI 2009 06 04

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Slides from my gig at X-FAKTORI, for a background and links, see http://www.weconverse.com/2009/05/20/2009-06-04-procom-social-media-promises-and-perils/

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Gatarski X-FAKTORI 2009 06 04

  1. 1. sociala medier SOCIAL MEDIA PROMISES AND PERILS X-FAKTORI by ProCom, Helsinki, 2009-06-04 Richard Gatarski www.weconverse.com
  2. 2. sociala medier richard gatarski dad (milton & nellie) phd (marketing) advisor, edutainer, provocateur
  3. 3. sociala medier wr do u , from
  4. 4. sociala medier old trade lingo newspaper radio/tv selling advertising journalism media and communication marketing pr dm event moderator, lobbyist, opinion leader
  5. 5. sociala medier amazing kidz
  6. 6. sociala medier being online Connected Swedish meeting model 2007 #x-faktori
  7. 7. sociala medier meetings
  8. 8. sociala medier daytona sessions
  9. 9. sociala medier micro blogging
  10. 10. sociala medier interactive
  11. 11. sociala medier mitä tämä on? onlive
  12. 12. sociala medier faq should I do this (blogging) thing?
  13. 13. sociala medier anno 1997
  14. 14. sociala medier why twitter? human fun popular useful effective educating
  15. 15. sociala medier walking the talk
  16. 16. sociala medier back channels
  17. 17. sociala medier refocusing multiple threadings & social networks
  18. 18. sociala medier multiple threadings Source: Steven Johnson (2006), Everything Bad is Good for You
  19. 19. sociala medier social soaps Source: Steven Johnson (2006), Everything Bad is Good for You
  20. 20. sociala medier digital (mare) dreams (micro)blogs im wiki podcasting sns mashup consumer generated content rss ping tag embed widgets connectors, brokers, gatekeepers
  21. 21. sociala medier leveraging networks
  22. 22. sociala medier knowledge anna sorainen?
  23. 23. sociala medier in us we trust
  24. 24. sociala medier btw
  25. 25. sociala medier assuming we customers/ citizens/ consumers are educated connected conversant we are more than I am
  26. 26. sociala medier re-think
  27. 27. sociala medier towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  28. 28. sociala medier konversationstjänster theconversationprism.com
  29. 29. sociala medier let go Source: Laflyes key note at Association of National Advertisers, 2006-10-06 adage.com/ana06/article?article_id=112311
  30. 30. sociala medier inspirational
  31. 31. sociala medier some advice do (mikro)vblog re-think 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media
  32. 32. sociala medier converse? www.weconverse.com

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