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Aula 4

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Aula 4

  1. 1. Relações Públicas Internacionais conceitos <ul><li>Textos: </li></ul><ul><ul><li>- Lloyds, Herbert & Peter . Relações Públicas – as técnicas de comunicação no desenvolvimento da empresa. </li></ul></ul><ul><ul><li>- Andrade, C.T.S. “Relações Públicas Internacionais” - Anely Ribeiro </li></ul></ul><ul><ul><li>- Culbertson, Hugh e  Chen, Ni. International Public Relations: a comparative analysis </li></ul></ul><ul><ul><li>Sriramesh, K. e Vercic, Dejan. The global Public Relations Handbook. </li></ul></ul><ul><ul><li>- Van Ruller, Beteke e Vercic, Dejan. Perspectivas europeías das relações públicas. </li></ul></ul><ul><ul><li>- Wakerfield, R. “Interdisciplinary Theoretical Foundations for International Public Relations” </li></ul></ul>
  2. 2. Definições <ul><li>“ São as relações e ações planejadas e gerenciadas de comunicação entre públicos de diferentes nações . Podem ocorrer em nível macro , ou seja, entre países, regiões e continentes e em nível micro , que são as organizações e instituições”. (Wilcox) </li></ul><ul><li>“ É a intenção de conseguir uma compreensão mútua salvando um vazio geográfico, cultural ou lingüístico ou todos eles de uma vez. O termo utiliza-se, também para indicar atividades de relações públicas que se leva ao término ou tem uma importância positiva fora do seu país de origem”. (Black) </li></ul><ul><li>“ Relações públicas internacionais são o conjunto de medidas , iniciativas, esforços e formas práticas de ação e expressão, que visam obter mais estreito e produtivo relacionamento entre os povos, no sentido de estimular e facilitar o entendimento, a coexistência e a cooperação entre eles; no sentido também de fomentar melhores e mais amplas atividades de intercâmbio comercial e industrial; e finalmente com o objetivo de ampliar os níveis de cultura geral, através de mútuas facilidades de acesso aos respectivos patrimônios e instrumentos de cultura”. (Avio Arouca Brasil) </li></ul>
  3. 3. Conceitos americano e europeu <ul><li>Ponto de vista histórico 1 : Relações Públicas existiram simultaneamente, segregadas em seus continentes, desde o século XIX – não há unanimidade entre os teóricos; </li></ul><ul><li>Ponto de vista histórico 2 : como “gerenciamento da comunicação” seriam estudadas desde a Grécia antiga; </li></ul><ul><li>Ponto de vista histórico 3 : três marcos com origem européia </li></ul><ul><ul><li>Ressurgimento da democracia, </li></ul></ul><ul><ul><li>Aparecimento da “esfera pública” e </li></ul></ul><ul><ul><li>Surgimento das novas Ciências Sociais (comunicação, sociologia, psicologia) </li></ul></ul>
  4. 4. RPI - abrangência <ul><li>Esfera pública e governamental – intergovernamentais </li></ul><ul><li>Área empresarial – negócios internacionais </li></ul><ul><li>Terceiro setor – organizações internacionais não governamentais e não destinadas ao lucro </li></ul><ul><li>Organizações específicas da área de comunicação. </li></ul>
  5. 5. Princípios e Estratégias <ul><li>Características próprias de cada país– diferentes culturas a considerar; </li></ul><ul><li>Buscar equilíbrio entre “imperialismo global” e as ações locais; </li></ul><ul><li>Contemplar o princípio da reciprocidade; </li></ul><ul><li>“ Pensar globalmente e agir localmente ”- equívoco que Wakerfield propõe transformar para “ Pensar e agir globalmente, pensar e agir localmente ”. </li></ul>
  6. 6. Princípios e Estratégias no país emissor no país receptor <ul><li>Trabalho com executivos seniores para assegurar a valorização da comunicação de mão dupla; </li></ul><ul><li>Aconselhar a alta direção em decisões globais de negócios que tenham implicações em RP; </li></ul><ul><li>Conduzir treinamento ... Para que entendam a reputação global e apóiem as RPs integradas; </li></ul><ul><li>Estabelecer diretrizes amplas e flexíveis para as atividades de RP e pesquisa de opinião; </li></ul><ul><li>Time global para construir procedimentos de comunicação nas crises; </li></ul><ul><li>Fomento do trabalho em equipe; </li></ul><ul><li>Diretrizes globais com flexibilidade local. </li></ul><ul><li>Pensar e implantar programas apropriados ao sistema de valores e logística do país; </li></ul><ul><li>Assegurar que as atividades locais não contradigam objetivos globais; </li></ul><ul><li>Pesquisa local para identificar públicos e possíveis assuntos locais; </li></ul><ul><li>Adaptar mensagens da sede em mensagens locais apropriadas; </li></ul><ul><li>Aconselhar a alta direção em decisões locais que envolvam RP; </li></ul><ul><li>Treinamento:compreensão das RP e representar a organização em nível local; </li></ul><ul><li>Fazer parte do “time” para obtenção de feedback em assuntos locais </li></ul>

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