Helping yourself (better metadata = better presentation) Alan Ogilvie, Chair of the IMDA Metadata Working Group [email_add...
A typical media organisation / broadcaster <ul><li>One or more internet radio services </li></ul><ul><li>Mainly live servi...
The problem… <ul><li>The third party 'solution' (dotted box) controls how the audience find, present and play back the med...
meta-data
The solution… <ul><li>IMDA Service Identification  ~ for Broadcasters & Aggregators </li></ul><ul><li>a shared understandi...
Story so far… (version 1.0.0beta)
Story so far… (version 1.0.0beta) <ul><li>In July 2010 the released version covered XML specification that allowed a media...
Refinements, and new release for January 2011 <ul><li>Today, the IMDA announces refinements based on feedback from v1.0.0b...
Roadmap <ul><li>On-Demands  (we've already done live) – two distinct aspects: </li></ul><ul><ul><li>–  Scheduled On Demand...
Roadmap – further ahead <ul><li>Visualisations… (synchronous data services) </li></ul><ul><ul><li>–  slideshow </li></ul><...
Next steps… Alan Ogilvie –  [email_address] Platform Manager, BBC  – and –  Chair of the IMDA Metadata Working Group The B...
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IMDA Service Identification and Metadata Working Group update, January 2011

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Presentation from the www.imdalliance.org by the BBC's Alan Ogilvie about the IMDA's delivery of a service identification specification.

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  • 09/09/08
  • KissFM is a popular FM service from Los Angeles Technobase.FM is usually very popular on Shoutcast directory. SomaFM&apos;s Groove Salad is a favourite of mine.
  • The IMDA publishes their Service Identification for Broadcasters &amp; Aggregators in an attempt to standardise the industry of Internet Radio, in the first instance, and establish a working framework for future media services. The Service Identification describes a way for a broadcaster, or media organisation, to expose their data to a hardware or software solution run by a third party. The data from the media organisation contains details of itself, its brands and its brands&apos; transport methods. Not only is this technical information but also editorial information allowing the solution to correctly categorise and expose brands to the audience, and to allow a solution to evaluate appropriateness of brands to criteria supplied where the solution includes some search functionality or automated browsing features. In order for an organisation to make available this data to others the IMDA recommends the organisation to follow the Service Identification specifications included in this document so that common understanding, ease of repurposing and avoidance of publishing data in different formats for different solutions is achieved. This provides benefits for both the media organisation and the solution provider.
  • IMDA Service Identification and Metadata Working Group update, January 2011

    1. 1. Helping yourself (better metadata = better presentation) Alan Ogilvie, Chair of the IMDA Metadata Working Group [email_address]
    2. 2. A typical media organisation / broadcaster <ul><li>One or more internet radio services </li></ul><ul><li>Mainly live services </li></ul><ul><li>Some on-demand streaming of programming </li></ul><ul><li>Some podcasts </li></ul><ul><li>Logos, brand names, etc. </li></ul>
    3. 3. The problem… <ul><li>The third party 'solution' (dotted box) controls how the audience find, present and play back the media organisation's (MO) services. </li></ul><ul><li>So – it is important that an MO provide as much information and other assets so that a 'solution' can be as accurate as possible… </li></ul>
    4. 4. meta-data
    5. 5. The solution… <ul><li>IMDA Service Identification ~ for Broadcasters & Aggregators </li></ul><ul><li>a shared understanding between Aggregators and the Media Organisations/Broadcasters – ease of repurposing and minimise publishing data in different formats </li></ul><ul><li>data describes the organisations itself, its brands and its brands' transports methods. </li></ul><ul><li>not just technical, but editorial – how to categorise, how to evaluate appropriateness for audience of device </li></ul>
    6. 6. Story so far… (version 1.0.0beta)
    7. 7. Story so far… (version 1.0.0beta) <ul><li>In July 2010 the released version covered XML specification that allowed a media organisation to… </li></ul><ul><li>… model information about itself – name, description, logos, shared geographical knowledge… [e.g. BBC, Soma, Absolute, …] </li></ul><ul><li>… model information about its brands – name, description, logos, genres… [e.g. Radio 4, Groove Salad, Absolute Radio, …] </li></ul><ul><li>… model the transports for the brands – how to allow the audience to experience the live services associated with the brand [e.g. the various live streams for a brand, and information about the encoding profile and transport protocols used – Windows Media Audio v9 using HTTP, MP3 via ICY/Shoutcast, etc] </li></ul>
    8. 8. Refinements, and new release for January 2011 <ul><li>Today, the IMDA announces refinements based on feedback from v1.0.0beta and the identification of a roadmap </li></ul><ul><li>With some of our members using the specification, we were able to see real-world experience of using it – both from a Media Organisation's view and as an Aggregator. </li></ul><ul><li>Some adjustments to Logo specifications, to allow signalling of appropriateness of the graphic used to background colours. Also allows an 'unrestricted' graphic to be used that falls out-with our recommendations for logos. </li></ul><ul><li>Clarification around the licensing of the specification – we want everyone to use it, no hidden licence costs. “This will only work if it's open.” – GNU General Public License v3 and the GNU Free Documentation License v1.3 </li></ul><ul><li>Announcing the new release in January 2011 – version 2.1.1 </li></ul><ul><li>… and it's not a Beta! </li></ul><ul><li>Find it here: http://www.imdalliance.org/documents/ </li></ul><ul><li>a Change Log is available </li></ul>
    9. 9. Roadmap <ul><li>On-Demands (we've already done live) – two distinct aspects: </li></ul><ul><ul><li>– Scheduled On Demand programmes – on demand services related to a brand already defined </li></ul></ul><ul><ul><li>– Off-Schedule On-Demand programmes – including podcasts and programming not associated with a live service. </li></ul></ul><ul><li>Schedule data for live services – main aims: </li></ul><ul><ul><li>– allow for any major EPG specification to be linked to (1st: DAB EPG) </li></ul></ul><ul><ul><li>– express mappings to link known services defined in the IMDA SI with the linked EPG </li></ul></ul><ul><li>RadioDNS – we are including signalling of RadioDNS service identification for Media Organisations and Aggregators who would use it where 'broadcast' is the primary service on the device. </li></ul><ul><li>Hybrid signalisation, for hybrid devices – express links in the transports nodes to allow linking live services across different transport methods (e.g. DAB, FM, DVB-S, etc) </li></ul><ul><li>Navigational Ordering – Media Organisation provides 'best practice' ordering guide of their brands in the SI for Manf/Aggregators allowing better experience in navigation UI. </li></ul><ul><li>And plenty of other things… </li></ul>
    10. 10. Roadmap – further ahead <ul><li>Visualisations… (synchronous data services) </li></ul><ul><ul><li>– slideshow </li></ul></ul><ul><ul><li>– livetext </li></ul></ul><ul><ul><li>– now + next </li></ul></ul><ul><ul><li>– now playing </li></ul></ul><ul><li>Social listening (including 'tagging') </li></ul><ul><li>Personalisation </li></ul><ul><li>Listener measurement </li></ul>
    11. 11. Next steps… Alan Ogilvie – [email_address] Platform Manager, BBC – and – Chair of the IMDA Metadata Working Group The British Broadcasting Corporation is a founding member of the IMDA Use the IMDA Service Identification specification to describe your media, make life easy for yourself – get logos, titles and descriptions right on third-party solutions that respect the spec. These members already do, with more on the way… http://bbc.co.uk/imda.xml http://swr.de/imda.xml Want to help? Send us feedback, join in membership and help set the standards.

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