Social media for museums workshop : Museums Association Conference 2011. Building your social networks, social media case studies, creating a social media plan, measuring social media, social media tools & the importance of SEO.
Welcome to the Building Social Media Networks Workshop Museums Association Conference 2011.
Today we are going to talk about what social media is, social media case studies, play a social media game and look at how to measure social media. Feel free to use #hashtags if you want to tweet.
Why should you be excited about Social Media?
Sources: Facebook - http://www.facebook.com/press/info.php?statistics Tweets - http://techcrunch.com/2011/07/15/twitter-350-billion/ Youtube - http://www.hitwise.com/uk/press-centre/press-releases/bing-uks-second-favourite-search-engine/ Google plus - In the 2 days since users were able to join without an invite, Google+ grew by an estimated 30%. Sources : http://breakingnewsworld.net/2011/09/google-surpasses-43-million-users/
Social media has changed game plan.
Traditional Marketing – Old stylee
Digital Marketing – New style
Social media is…Just about human beings having conversations and relationships through the use of online technology. It’s simply a new form of mass media. Source - http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions
Low cost, Unlimited Access,Simplicity,Global reach, Flexibility SEO social signals, Measurability.
Create a Business Page, Use Facebook applications, Promote events, Promote your sales, promotions and offers, join LinkedIn groups, Get feedback, Ask questions
The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. So many networks…So little time! http://www.theconversationprism.com/
Social media Case Studies - Museums
Brooklyn pos•se: n. a large group, often with a common interest . (The Posse) is where visitors can create accounts and then anything they favourite, tag or comment on will be attributed to them both in the collection area and on their profiles. http://www.forrester.com/Groundswell/listening/brooklyn_posse.html
ArtBabble is a portal for video art content. Although it was created by the Indianapolis Museum of Art, many of the America's top museums and (some from overseas) are listed as partners . ArtBabble was launched in April 2009. Want to know some best practices for integrating video into your social media plans? Look no further...
Womens museum tweetfest
Social media Game. This game introduces you to social media & gets you thinking about how to use it. Based on…. Credits : http://socialmedia.wikispaces.com/Social+media+game http://socialmedia.wikispaces.com/2gether+Game http://www.jimrichardson.co.uk/training.html
Pick 2 cards
Choose an audience
Play social media game
Fish where the fish are…
Social Media Toolbox
Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation . Source : http://www.forrester.com/empowered/tool_consumer.html
What different people like to do online
Joiners like Facebook, Spectators like Blogs Video Forums reviews
Social media demographics http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
Social media toolkit
Use multiple social media tools to meet objectives & business goals. Use the tools to listen for conversations online about your brand or keywords.
Social media metrics
Social media ROI
Lets get real
Top 5 sites are Google, Facebook, Youtube,
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. http://www.facebook.com/help/?page=914
Use tweet reach & klout to find out more about your followers
Social media plan - “Social media should be integrated with wider business objectives”
5 step social media plan Credit : http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/ http://www.socialmediaexaminer.com/5-easy-steps-to-a-winning-social-media-plan/ 1. Listen Social media is a term we use to to discuss the tools that facilitate conversations. Before your company can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute. Setting up some tools to monitor conversations is easy. The difficult part is choosing the keywords that will return the most usable results. Step 2: Prepare Social media platforms help facilitate conversations between individuals, not companies. Once you have a sense of what people are talking about, it’s time to identify the appropriate people inside your organization to participate. People, Policy, Strategy. Step 3: Engage Start leaving comments on blogs, uploading images to Flickr, building a community on Twitter or FriendFeed or whatever else that strategy entails that helps further the discussion and illustrates your company’s commitment to developing these online relationships. Step 4: Go Offline No replacement for face-to-face interaction. Use trade shows and other events as opportunities to build even stronger relationships with the members of your online community. 5: Measure Success Unlike other campaigns, measuring social media success begins by asking more questions: – Did we learn something about our customers that we didn’t know before? – Did our customers learn something about us? – Were we able to engage our customers in new conversations? – Do our employees have an effective new tool for external feedback and reputation management?
Once you have a plan what next? Develop a content strategy, make sure your site has social bookmarking, outreach to bloggers, encourage reviews, create a mobile website.
The SEO Pyramid – Start with SEO first. The SEO pyramid shows you how to do the right things in the right order so that you get the best possible search engine rankings for your website. Source : http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
Social media for museums workshop : Museums Association Conference 2011
Building Social Media Networks Museums Association Conference 2011
Build your social networks… <ul><li>What is Social Media? </li></ul><ul><li>Social media case studies </li></ul><ul><li>Social media game </li></ul><ul><li>Measuring social media </li></ul><ul><li>hashtag #museums2011 </li></ul>
Social media is… Just about human beings having conversations and relationships through the use of online technology. It’s simply a new form of mass media.
Social media – Who gives a damn? <ul><li>Low cost </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></ul><ul><li>Global reach </li></ul><ul><li>SEO social signals </li></ul><ul><li>Measurability </li></ul>
Choose a Museums Audience <ul><li>Mum – Looking for free local activities </li></ul><ul><li>Student – Researching topic </li></ul><ul><li>Local Historian – Looking for archives </li></ul><ul><li>Art Lover – Interested in exhibitions </li></ul><ul><li>Older Person – Looking for activities </li></ul>
Lets play! Match audiences to social media cards
Social Media Measurement Social Media Metrics…
Social media ROI <ul><li>Goal = Ticket sales </li></ul><ul><li>Baseline : Where do you stand now ? </li></ul><ul><li>Are people that find your website from Twitter clicking on your booking pages? </li></ul><ul><li>Set up a goal to reach payment success page in Google Analytics </li></ul>
<ul><li>How to measure ROI </li></ul><ul><li>Set up Segments, Goals & Funnels - Analytics </li></ul>
Follow @webyogi Looking for digital marketing SEO or social media advice? Visit www.webyogi.co.uk Thank you! Any questions?
Thank you to the following companies for original content… Seomoz – SEO pyramid Forrester – Socio technographic ladder MuseumNext – Workshop game Mashable – Social media plan Flowtown Brighton Museums Credits