Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building Social Media Networks Museums Association Conference 2011
Build your social networks… <ul><li>What is Social Media? </li></ul><ul><li>Social media case studies </li></ul><ul><li>So...
Why you should be excited  about Social Media
800 million  users 200 million  on Twitter 1 billion tweets a week 2nd  largest search engine Whoa!  Google+  surpasses 43...
Re- thinking marketing Old style Marketing •  Telemarketing •  Trade shows & events •  Direct mail •  Email  •  Print •  T...
Traditional Marketing
Digital Marketing
Social media is… Just about human beings having  conversations   and  relationships   through the use of  online technolog...
Social media – Who gives a damn? <ul><li>Low cost  </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></...
 
The conversation prism
Social Media  In Museums Case Studies
Brooklyn Museum Brooklyn Museum: Community: Posse
Babble on about Art artbabble.org/
www.thewomensmuseum.org/
Social media  Game This game introduces you to social media & gets you thinking about how to use it ….
Pick 2 Cards only
Choose a Museums Audience <ul><li>Mum – Looking for free local activities </li></ul><ul><li>Student – Researching topic </...
Lets play! Match audiences to social media cards
Feedback….
Fish where the fish  are…
Tools to help Use these tools  to find out where  audiences go online
forrester.com How people behave online
Different audiences like … <ul><li>Creators   blogging, making videos </li></ul><ul><li>Critics  reviewing, commenting </l...
http://www.forrester.com/empowered/tool_consumer.html
Who is using which sites?   Source :  Flowtown
Social media toolkit
Use multiple social media tools
Social Media Measurement Social Media Metrics…
Social media ROI <ul><li>Goal = Ticket sales </li></ul><ul><li>Baseline :  Where do you stand  now ? </li></ul><ul><li>Are...
<ul><li>How to measure ROI </li></ul><ul><li>Set up Segments, Goals & Funnels - Analytics </li></ul>
Social media traffic  =  7,963 more visits
Facebook insights
Tweetreach
Social media plan “ Social media should be  integrated with wider  business objectives”
5 step social media plan 1: Listen 2: Prepare 3: Engage 4: Go Offline 5: Measure Success http://mashable.com
<ul><li>What next? </li></ul><ul><li>Seduce your fans </li></ul><ul><li>Create great content </li></ul><ul><li>Outreach to...
Before you go…. Think SEO!
 
Follow @webyogi Looking for digital marketing SEO or social media advice?  Visit  www.webyogi.co.uk Thank you! Any questio...
Thank you to the following companies for original content… Seomoz   – SEO pyramid Forrester  – Socio technographic ladder ...
Upcoming SlideShare
Loading in …5
×

Social media for museums workshop : Museums Association Conference 2011

3,304 views

Published on

Social media for museums workshop : Museums Association Conference 2011. Building your social networks, social media case studies, creating a social media plan, measuring social media, social media tools & the importance of SEO.

  • Be the first to comment

Social media for museums workshop : Museums Association Conference 2011

  1. 1. Building Social Media Networks Museums Association Conference 2011
  2. 2. Build your social networks… <ul><li>What is Social Media? </li></ul><ul><li>Social media case studies </li></ul><ul><li>Social media game </li></ul><ul><li>Measuring social media </li></ul><ul><li>hashtag #museums2011 </li></ul>
  3. 3. Why you should be excited about Social Media
  4. 4. 800 million users 200 million on Twitter 1 billion tweets a week 2nd largest search engine Whoa! Google+ surpasses 43 Million Users
  5. 5. Re- thinking marketing Old style Marketing • Telemarketing • Trade shows & events • Direct mail • Email • Print • TV/Radio ads Interruption based <ul><li>New Inbound Marketing </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Really Simple Syndication (RSS) </li></ul><ul><li>Videos </li></ul><ul><li>Mobile </li></ul><ul><li>Permission based </li></ul>
  6. 6. Traditional Marketing
  7. 7. Digital Marketing
  8. 8. Social media is… Just about human beings having conversations and relationships through the use of  online technology. It’s simply a new form of mass media.
  9. 9. Social media – Who gives a damn? <ul><li>Low cost </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></ul><ul><li>Global reach </li></ul><ul><li>SEO social signals </li></ul><ul><li>Measurability </li></ul>
  10. 11. The conversation prism
  11. 12. Social Media In Museums Case Studies
  12. 13. Brooklyn Museum Brooklyn Museum: Community: Posse
  13. 14. Babble on about Art artbabble.org/
  14. 15. www.thewomensmuseum.org/
  15. 16. Social media Game This game introduces you to social media & gets you thinking about how to use it ….
  16. 17. Pick 2 Cards only
  17. 18. Choose a Museums Audience <ul><li>Mum – Looking for free local activities </li></ul><ul><li>Student – Researching topic </li></ul><ul><li>Local Historian – Looking for archives </li></ul><ul><li>Art Lover – Interested in exhibitions </li></ul><ul><li>Older Person – Looking for activities </li></ul>
  18. 19. Lets play! Match audiences to social media cards
  19. 20. Feedback….
  20. 21. Fish where the fish are…
  21. 22. Tools to help Use these tools to find out where audiences go online
  22. 23. forrester.com How people behave online
  23. 24. Different audiences like … <ul><li>Creators blogging, making videos </li></ul><ul><li>Critics reviewing, commenting </li></ul><ul><li>Collectors bookmarking, rss feeds </li></ul><ul><li>Joiners Facebook, Twitter, communities </li></ul><ul><li>Spectators Blogs,Video,Forums,Reviews </li></ul><ul><li>Inactives none of the above! </li></ul>
  24. 25. http://www.forrester.com/empowered/tool_consumer.html
  25. 26. Who is using which sites? Source : Flowtown
  26. 27. Social media toolkit
  27. 28. Use multiple social media tools
  28. 29. Social Media Measurement Social Media Metrics…
  29. 30. Social media ROI <ul><li>Goal = Ticket sales </li></ul><ul><li>Baseline : Where do you stand now ? </li></ul><ul><li>Are people that find your website from Twitter clicking on your booking pages? </li></ul><ul><li>Set up a goal to reach payment success page in Google Analytics </li></ul>
  30. 31. <ul><li>How to measure ROI </li></ul><ul><li>Set up Segments, Goals & Funnels - Analytics </li></ul>
  31. 32. Social media traffic = 7,963 more visits
  32. 33. Facebook insights
  33. 34. Tweetreach
  34. 35. Social media plan “ Social media should be integrated with wider business objectives”
  35. 36. 5 step social media plan 1: Listen 2: Prepare 3: Engage 4: Go Offline 5: Measure Success http://mashable.com
  36. 37. <ul><li>What next? </li></ul><ul><li>Seduce your fans </li></ul><ul><li>Create great content </li></ul><ul><li>Outreach to bloggers </li></ul><ul><li>Encourage reviews </li></ul><ul><li>Make content shareable </li></ul><ul><li>Mobile website </li></ul>
  37. 38. Before you go…. Think SEO!
  38. 40. Follow @webyogi Looking for digital marketing SEO or social media advice? Visit www.webyogi.co.uk Thank you! Any questions?
  39. 41. Thank you to the following companies for original content… Seomoz – SEO pyramid Forrester – Socio technographic ladder MuseumNext – Workshop game Mashable – Social media plan Flowtown Brighton Museums Credits

×