MAKING SENSE OF STANDARDS STC Austin Thursday, 5 th  April, 2007
Agenda <ul><li>Introduction </li></ul><ul><li>The Space Shuttle & The Horse </li></ul><ul><li>Why We Need Standards </li><...
Introduction <ul><li>Director of Services – Quadralay / WebWorks </li></ul><ul><li>Served on Industry, National and Intern...
The Space Shuttle & The Horse The Impact of Standards
Why We Need Standards To Make Sure Things Fit - Metric vs Imperial measurements Ease Of Use - Things look familiar - Thing...
Why We Need Standards Publishing Standards - Improve Quality - Increase Productivity - Data Exchange - Enabling technology...
Alphabet Soup XML DITA S1000D STE SGML CGM SVG SCORM MAML
What Will Work For Me? “ A single standard cannot possibly satisfy all requirements all the time. To believe any one stand...
What Will Work For Me? Most standards have some value under certain circumstances. Very few are valuable under many circum...
What Will Work For Me? Beware: The “Technology Bigot.” The “Standard of the Month” Club
Developing A Strategy <ul><li>Ask LOTS of questions: </li></ul><ul><li>- Is there a long term support requirement? </li></...
Developing A Strategy Then  LOTS more questions: - Do we have a budget to do this? - Can we justify any ROI ? - Do we need...
Developing A Strategy <ul><li>Look at a selection of standards. </li></ul><ul><li>Research. </li></ul><ul><li>Talk to othe...
PRACTICAL EXAMPLES DITA S1000D OR CGM OR SVG TOPIC BASED AUTHORING GRAPHICS
TOPIC AUTHORING – DITA or S1000D THE SAME …. - Topic Based Content - Reuse - Lowered translations costs - Content Manageme...
TOPIC AUTHORING – DITA or S1000D …  BUT DIFFERENT - one is the new  “flavor of the month.” - the other is based on long es...
TOPIC AUTHORING – DITA or S1000D Which one applies when ?? Example One – Company making large pieces of mining equipment, ...
GRAPHICS – CGM or SVG THE SAME… - Vector Graphics - 2D Line art - Illustration driven - Web compatible (with plug-ins) - S...
GRAPHICS – CGM or SVG …  BUT DIFFERENT - one is the new  “flavor of the month.” - the other is based on long established p...
GRAPHICS – CGM or SVG Which one applies when ?? Example One – Car manufacturer needing to receive and edit illustrations f...
CONCLUSIONS Standards are often meant to operate in very different areas. Understand why a Standard was created. Don’t lis...
Q & A ANY QUESTIONS ??
WebWorks RoundUp 2007 Remember, Remember the 5 th  of November Please Join Us at  The Intercontinental Stephen F. Austin H...
Alan J. Porter Director of Services Quadralay Corporation . 9101 Burnet Road, Suite #105 Austin, Texas. 78758 Tel: 512-719...
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Making Sense of Standards

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Making Sense of Standards

  1. 1. MAKING SENSE OF STANDARDS STC Austin Thursday, 5 th April, 2007
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>The Space Shuttle & The Horse </li></ul><ul><li>Why We Need Standards </li></ul><ul><li>Alphabet Soup </li></ul><ul><li>What Will Work For Me </li></ul><ul><li>Developing A Strategy </li></ul><ul><li>Practical Examples </li></ul><ul><li>Q&A </li></ul>
  3. 3. Introduction <ul><li>Director of Services – Quadralay / WebWorks </li></ul><ul><li>Served on Industry, National and International Standards groups. </li></ul><ul><li>Specialized in Standards Based Electronic Publishing systems. </li></ul><ul><li>20 + Years in Technical Publications. </li></ul><ul><li>10 Years in Production Shops. </li></ul><ul><li>10 Years in Publishing Software </li></ul><ul><ul><ul><li>Graphics </li></ul></ul></ul><ul><ul><ul><li>Content Management </li></ul></ul></ul><ul><ul><ul><li>Editing Tools </li></ul></ul></ul><ul><ul><ul><li>Publishing Engines </li></ul></ul></ul><ul><ul><ul><li>Document Conversion </li></ul></ul></ul><ul><li>Freelance writer – Books, Magazines, Comics, Websites </li></ul>
  4. 4. The Space Shuttle & The Horse The Impact of Standards
  5. 5. Why We Need Standards To Make Sure Things Fit - Metric vs Imperial measurements Ease Of Use - Things look familiar - Things work as expected Collaboration - Commerce - Information Exchange
  6. 6. Why We Need Standards Publishing Standards - Improve Quality - Increase Productivity - Data Exchange - Enabling technology - Consistent delivery What is the most widely adopted Publishing Standard in the World?
  7. 7. Alphabet Soup XML DITA S1000D STE SGML CGM SVG SCORM MAML
  8. 8. What Will Work For Me? “ A single standard cannot possibly satisfy all requirements all the time. To believe any one standard is a magic bullet is foolish.” - Sandy Ressler “Perspectives on Electronic Publishing” – Prentice Hall, 1993
  9. 9. What Will Work For Me? Most standards have some value under certain circumstances. Very few are valuable under many circumstances.
  10. 10. What Will Work For Me? Beware: The “Technology Bigot.” The “Standard of the Month” Club
  11. 11. Developing A Strategy <ul><li>Ask LOTS of questions: </li></ul><ul><li>- Is there a long term support requirement? </li></ul><ul><li>- Is there a need to produce multiple deliverables from the same content? </li></ul><ul><li>What’s the production cycle? </li></ul><ul><li>Do we need to incorporate content from other sources. </li></ul><ul><li>How will the documents be delivered ? </li></ul><ul><li>Who revives and uses the document ? </li></ul><ul><li>Does the content need to be translated? </li></ul>
  12. 12. Developing A Strategy Then LOTS more questions: - Do we have a budget to do this? - Can we justify any ROI ? - Do we need new software or hardware? - What’s the timescales ? - Is it contractually or industry mandated? - Do people have sufficient expertise to implement ? - Do I need to develop standards specialists ? - What parts of the organization and process will this impact?
  13. 13. Developing A Strategy <ul><li>Look at a selection of standards. </li></ul><ul><li>Research. </li></ul><ul><li>Talk to other people who have implemented the standards. </li></ul><ul><li>Understand the fundamental assumptions underlying the standard. </li></ul><ul><li>Have an open mind about standards. </li></ul><ul><li>Make sure that you can have an “exit strategy”. </li></ul><ul><li>Remember that most successful standards are evolutionary rather than revolutionary. </li></ul>
  14. 14. PRACTICAL EXAMPLES DITA S1000D OR CGM OR SVG TOPIC BASED AUTHORING GRAPHICS
  15. 15. TOPIC AUTHORING – DITA or S1000D THE SAME …. - Topic Based Content - Reuse - Lowered translations costs - Content Management - Data Exchange - Standards based technologies (XML)
  16. 16. TOPIC AUTHORING – DITA or S1000D … BUT DIFFERENT - one is the new “flavor of the month.” - the other is based on long established practice. - one is driven by need to manage documents. - the other is driven by need to maintain equipment. - one is “open” and extensible. - the other is rigidly defined. - one is market driven. - the other is industry driven.
  17. 17. TOPIC AUTHORING – DITA or S1000D Which one applies when ?? Example One – Company making large pieces of mining equipment, with long operational life and thousands of spare parts. Example Two – Large insurance company that documents rules and regulations and publishes annual “catalogs.”
  18. 18. GRAPHICS – CGM or SVG THE SAME… - Vector Graphics - 2D Line art - Illustration driven - Web compatible (with plug-ins) - Standards based technologies
  19. 19. GRAPHICS – CGM or SVG … BUT DIFFERENT - one is the new “flavor of the month.” - the other is based on long established practice. - one is driven by need to produce line art. - the other is driven by need to exchange information. - one is “open” - the other is rigidly defined. - one is market driven. - the other is industry driven.
  20. 20. GRAPHICS – CGM or SVG Which one applies when ?? Example One – Car manufacturer needing to receive and edit illustrations from supplier companies and deliver hyperlinked parts catalogs to dealerships. Example Two – Manufacturer of self-assembly furniture producing assembly leaflets and web graphics for consumer use.
  21. 21. CONCLUSIONS Standards are often meant to operate in very different areas. Understand why a Standard was created. Don’t listen to “the buzz” – research and make up your own mind. Don’t be the market leader.. Try to manage change to minimize impact – but sometimes you just have to “bite the bullet” – if you do – don’t bite down on the whole revolver. Remember the Shuttle and The Horse – Standards have a long term impact.
  22. 22. Q & A ANY QUESTIONS ??
  23. 23. WebWorks RoundUp 2007 Remember, Remember the 5 th of November Please Join Us at The Intercontinental Stephen F. Austin Hotel Congress Street, Austin, TX November 5 th -6 th For WebWorks RoundUp 2007 Details at www.webworks.com/ Or signup to receive The Works newsletter.
  24. 24. Alan J. Porter Director of Services Quadralay Corporation . 9101 Burnet Road, Suite #105 Austin, Texas. 78758 Tel: 512-719-3399 x232 Cell: 512-968-7362 [email_address]

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