This is the story about what bpost is doing lately and what
projects we are working on. Not the traditional corporate
presentation. Rather a fresh version of a very interesting story.
What bpost is all about lately
PDF-friendly version of the slides
What bpost is all about lately
BASED ON A TRUE STORY
In 2009 I started working for De Post / La Poste as a
consultant in sales & marketing. It was just before the
name change to bpost. At that time, I didn’t think the
company was innovative and I couldn’t wait for my next
Now, after I became an employee at bpost in May 2013,
I must say that working here is far more interesting than I
would have ever guessed. And still, a lot of challenges
and opportunities lay ahead. Some still need to be
discovered, others will be introduced during this
est sed est.”
This picture shows a mailman in the early 20th century.
Urban legends (probably true) exist about the mailman
who came inside on colder days to drink a cup of coffee
and have a chat.
There are people who think that our mailmen have not
changed over time.
We know that the number of letters that are sent
every day is declining (and will continue to do
so). 10 years ago we started to invest in the
delivery of parcels. Thanks to the increase of
online sales the latest years, we have become
one of the biggest players in the e-commerce
This image shows one of our two parcel sorting
machines that handles on average over 100k
parcels per day, with peaks during the Christmas
period. This high tech environment allows next
day delivery in Belgium.
What some people may know is that bpost handles the logistics of large pure players in Belgium. We
deliver millions of sold goods for the market leaders such as Amazon, Coolblue and Zalando but as well
for the more traditional players such as Yves Rocher, La Redoute or 3-Suises.
Next to this, we help Belgium’s most established retailers to deliver the goods to the consumer’s
And, even though the volumes that these customers send on a yearly base are much lower than those
of the previous examples, we help start-ups to realise their online dreams. We provide them with
technical support during the setup of their webshop and help them optimize their administration as, for
some, the online adventure may start as a side business.
Presenting bpost by appointment
Soon, bpost will provide services to entrepreneurs such as groceries, bakeries or butchers who sell
mainly food products. bpost by appointment is a new service that is rolled out in 4 small cities in
Belgium (Sint-Niklaas, Turnhout, Geraardsbergergen and Wavre).
Consumers are able to make an appointment with the mailman on for instance a Thursday evening at
7pm. The mailman will bring their online purchases. But he will also bring fresh and frozen goods such as
the fish from het Viskraam or the Vol-au-vent from the local butcher. Furthermore, the consumer will be
able to give his laundry for ironing or his shoes for repair. And on his next appointment, the laundry and
shoes will be returned, together with the purchases of that week.
Take for example this fish store in Merelbeke that opened in June 2013. Thanks to bpost, they will start
selling fish via their webshop. bpost by appointment wil bring changes to the way local entrepreneurs
are working. Probably, not many fish markets, chocolatiers or butchers think about setting up an online
sales channel. With the help of bpost, they will soon be able to offer more service to their customers
than they ever thought possible.
Furthermore, we create great opportunities for companies that offer services to SME’s such as the
creation of webshops or in-store communication to inform customers about the new sales channel.
Let’s take a look at the logistical part of the e-commerce chain, from the reception of incoming goods
to handling of online orders, picking/packing of the sold goods, delivery to the recipient and, if
needed, the management of returns.
bpost offers a solution for all of these. It all started with the handling of the internal store: the mailmen
uniforms, supplies for the post offices, office and the storage of millions of stamps. We are handling all
of these services for our internal customers.
In 2008, we got the question from a few of our customers if we could help them make their logistics
more efficient. So, we decided to open up our internal fulfilment center for external parties. For
example, we are doing the fulfilment for the webshop of Duvel Moortgat. Or the management of all
goods sold via the Corelio and Sanoma webshop. The direct link with these companies via our API’s
allows them to grow in efficiency by automation and outsourcing of the picking/packing activities. It
also allows them to manage periods with peaks in sales without the need to have people on a payroll
in less productive periods.
Plus, we are able to link 3rd parties to our warehouse management system. Take a look at Monify. They
offer to FMCG’s a sort of discounting/couponing service with QR codes. Consumers can buy bundles
of samples of goods. Monify makes arrangements with their customers on how goods will be bundled
and we take care of all the rest. So neither Monify nor the FMCG’s need to bother about the logistics
of the marketing activity.
Internal customers External customers 3rd parties
+32 493 19 24 63
Business development manager e-commerce