Master Data Managementprerequisite for fast growth            Menno Vis          21 March 2013
Who am I?Menno VisHead of SoftwareDevelopment Department
Agenda
Famous inHolland!Number 1 online shop inNL; growing fast in B(books, entertainment, electronics & domestic appliances, toy...
A short history     Born in 1999Revenues bol.com in Mio EUR                              Omzet in Mio Euro                ...
From media to department store                        1999       2000-2003   2004-2008         2009-2010             2011 ...
Bol.com in België                75% Vlamingen kent bol.com                300.000 Belgische klanten (x2 vs 2011)         ...
Agenda
Sometime early 2010…   – Bol.com growing fast   – The completeness     and correctness of     our product data had     to ...
2010  NewCatalogue ProjectStart working with…
Objectives of NCA• Scalability (to be able to manage >25M products)• Improve onboarding suppliers• Enhance content data qu...
High amounts complexity10M+ (growing to 25M)Average no. of attributesper product: 250+ (andmax 1000)100+ automated suppli...
Agenda
STEP@bol.comSupplier   A                       STEP                     Product & ContentSupplier   B           Talend    ...
STEP is key component
MDM for bol.com           STEP 5.2 Import  Mgr /      MMP /       Exports to             Manual        Other  Data      Ac...
Characteristics ofSTEP@bol.com•   STEP (by Stibo Systems) is the content system for bol.com•   Most content is provided by...
Import Mgr / Data Quality            Many Suppliers              Retrieve Data (via FTP)             Process Data (via Tal...
Match and Make first step of    MMP    Match &                         Promote              Approve     Make        Step 1...
Promotion is the second step    of MMP    Match &                         Promote              Approve     Make        Ste...
Match, Make & Promote in 3    sub steps    Match &                         Promote              Approve     Make        St...
Manual activities•Next to the automatedprocesses we can alsoenhance the datamanually.• Splitting and mergingwizards have b...
Results• Time reduced for adding a new product  category• Time reduced for adding (new) automated  supplier content• Incre...
The future• We are finishing the implementation of STEP MDM  for all other remaining product groups• We will work on templ...
Agenda
ConclusionThe MDM journey doesn’tstop.Growth leads to newchallenges.STEP by Stibo Systems willhelp us to make thisjourney.
Don zaal b 13.15 13.45 bol.com menno vis
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Don zaal b 13.15 13.45 bol.com menno vis

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  • Luister hoe bij bol.com, met 3,4 miljoen actieve klanten, het sinds de implementatie van het MDM-platform STEP het eenvoudiger is dan ooit om nieuwe productcategorieën toe te voegen. Verder zal worden toegelicht hoe bol.com in staat is voor meer dan 10M producten met elk tot wel 250 kenmerken de content consistent en automatisch te kunnen onderhouden.”
  • EDUCATE
  • The completeness and correctness of our product data had to be improved  this should lead to more sales/higher revenuesThe time and effort required to add content information from new suppliers should be decreased  this would enable us to add new product categories much fasterThe need for a stable and robust platform  this would save time and effort to maintain and support the system for both IT and Business staffThe need for a flexible and scalable tool  our product portfolio is expect to grow to >25M products next years
  • Matching:Many suppliers delivering same product (foor books average 2,5). Based upon attributes (content)
  • Don zaal b 13.15 13.45 bol.com menno vis

    1. 1. Master Data Managementprerequisite for fast growth Menno Vis 21 March 2013
    2. 2. Who am I?Menno VisHead of SoftwareDevelopment Department
    3. 3. Agenda
    4. 4. Famous inHolland!Number 1 online shop inNL; growing fast in B(books, entertainment, electronics & domestic appliances, toys &baby, kitchen & cooking, health &beauty, pets, gardening, DIY)One of the best visitedwebsites in NLCompetition:• International e-commerce companies• Local stores
    5. 5. A short history Born in 1999Revenues bol.com in Mio EUR Omzet in Mio Euro 355 304 268 224 171 Our mission 107 71 51 26 35 2 11 18 Part of Ahold 1999 2001 2002 2004 2005 2006 2007 2009 2010 2000 2003 2008 2011 since 2012 Grown very fast
    6. 6. From media to department store 1999 2000-2003 2004-2008 2009-2010 2011 2012 New categories Small Baby Appliances Books Health Electronics & Beauty Appliances Entertainment Toys Cooking & Dining New business & channels 2nd hand Digital reading Plaza Mobile 2.0 International expansion Belgium
    7. 7. Bol.com in België 75% Vlamingen kent bol.com 300.000 Belgische klanten (x2 vs 2011) NPS in Belgie is hoger dan NPS in Nederland
    8. 8. Agenda
    9. 9. Sometime early 2010… – Bol.com growing fast – The completeness and correctness of our product data had to be improved – The time and effort required to add content information from new suppliers should be decreased – A need for flexible, robust and scalable processes and tools
    10. 10. 2010  NewCatalogue ProjectStart working with…
    11. 11. Objectives of NCA• Scalability (to be able to manage >25M products)• Improve onboarding suppliers• Enhance content data quality by advanced technology• Provide (much) more functionality needed on short or long term• Higher level of automation
    12. 12. High amounts complexity10M+ (growing to 25M)Average no. of attributesper product: 250+ (andmax 1000)100+ automated supplierconnections50+ users10+ product groups
    13. 13. Agenda
    14. 14. STEP@bol.comSupplier A STEP Product & ContentSupplier B Talend DHPC WSP ETL Datahub WebshopSupplier C POS OffersysteemSupplier D Pricing & availability
    15. 15. STEP is key component
    16. 16. MDM for bol.com STEP 5.2 Import Mgr / MMP / Exports to Manual Other Data Activities Systems Quality
    17. 17. Characteristics ofSTEP@bol.com• STEP (by Stibo Systems) is the content system for bol.com• Most content is provided by many suppliers in a fixed format. This is loaded automatically into STEP as supplier data.• The supplier data is automatically translated and transformed into – for bol.com – relevant information: bol.com content. • Match; Make; Promote• Bol.com content can/will also be enhanced manually. Wizards are created to support this.• The bol.com content is hence the best content (“Master Data”)
    18. 18. Import Mgr / Data Quality Many Suppliers Retrieve Data (via FTP) Process Data (via Talend) STEP Import Manager STEP Data Quality Module Supplier Product Info; ready for MMP 18
    19. 19. Match and Make first step of MMP Match & Promote Approve Make Step 1• The process starts with Match & MakeMMP is required to transform supplier data into bol.com content.
    20. 20. Promotion is the second step of MMP Match & Promote Approve Make Step 1 Step 2• The process starts with Match & Make• Afterwards the promotion process is initiated
    21. 21. Match, Make & Promote in 3 sub steps Match & Promote Approve Make Step 1 Step 2 Step 3• The process starts with Match & Make• Afterwards the promotion process is initiated• It ends up with an approval of the object(s)  Now we have the ‘golden bol.com product’ (Master Data)
    22. 22. Manual activities•Next to the automatedprocesses we can alsoenhance the datamanually.• Splitting and mergingwizards have beendeveloped to support allbusiness rules
    23. 23. Results• Time reduced for adding a new product category• Time reduced for adding (new) automated supplier content• Increased fulfillment rates• Less order cancellations• Improvements to bol.com Plaza (marketplace) made possible
    24. 24. The future• We are finishing the implementation of STEP MDM for all other remaining product groups• We will work on templates, standards and other tools to automate product information management further• We will continue to grow the STEP MDM solution and enhance the data model further.• bol.com will continue to invest in the relationship with Stibo Systems in order to have our requirements included in new releases of STEP MDM 
    25. 25. Agenda
    26. 26. ConclusionThe MDM journey doesn’tstop.Growth leads to newchallenges.STEP by Stibo Systems willhelp us to make thisjourney.

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