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20130124 logistiek 14.15 cristel devleeschauwer

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20130124 logistiek 14.15 cristel devleeschauwer

  1. 1. Gluren bij de burenHoe een efficiënte cross-border E-commerce strategie uitwerken Christel Devleesschauwer Managing Director International Mail & Parcels EMEA
  2. 2. agenda• e-Commerce landscape• Cross-border expansion• Belgium as a test market• Mutual & sustainable growth 2
  3. 3. Wordwide Europeane-commerce e-commercemarket is growing with an Market is growing with anaverage of 19% a year average of 3,4% a year 3
  4. 4. B2C e-Commerce turnover is currently the highest in Europe B2C e-Commerce B2C e-Commerce sales in Western Europe UK is the turnover in 2012 in 2010-2015 biggest Billion $ (estimated) Billion € market in EU Europe 290 UK 91,5 and online 143,6 shoppers North 33,7America 270 Germany 53,5 are also Asia 25,4 spending Pacific 215 France 41,8 the most on Latin 12,3 it (average 34 SpainAmerica 26,4 of $3585 Middle 8 Italy 9,4 per online East 26,7 shopper) 36,6 Africa 6 Other 51,6 2015 2010 4
  5. 5. Cross Australia Finland 64% 76% border Denmark India 59%purchasing 56% Spain 55% Canada 54% Belgium 53% Rates of Mexico 50% e-shoppers China 44% purchasing on Brazil 43% websites Russia 39% located in UK 38% another France 38% country Argentina 38% Germany 32% Japan 30% Natherlands 30% Korea 25% USA 22% 5
  6. 6. The Dutch market Total amount spent for online purchase: 1.197 € Total amount spent on Market cross border purchase: 721 € saturation Annual B2C e-commerce time to move growth in Netherlands: 9,8% cross border 6
  7. 7. Cross-border plans?What are theobstacles? 7
  8. 8. No need Lack of trustcan find quality of goodseverything I need not confident inin my own country receiving goods warrantyComplicated and Expect very high Different monetarylong return process delivery costs and VAT systems 8
  9. 9. 60%no cross-borderstrategy 9
  10. 10. Strategy step by step 10
  11. 11. Homogeneity 11
  12. 12. Limitedcompetition 12
  13. 13. 11 miljoen 60% 25% annnual Growth Multilangual Lessinhabitants Dutch growth in expectation and webshops speaking B2C of €20 billion multicultural then e-Commerce by 2015 country neighbour (4,6% of countries BBP)Belgium as test markt potential= Huge 13
  14. 14. SpendingbehaviourTotal money spent for onlinepurchases: 921 euroMoney spent for cross-countryonline purchases: 540 euro38% of Belgians shop onlinein the Netherlands 14
  15. 15. The average 67% is age is No significant younger 39,9 year differences than 45 between gender or language Reasons for buying online:50% of the • 30% convenienceBelgians • 18% pricebuy online DNA of the Belgian online shopper 15
  16. 16. TOP 5purchased goods Europe1. Clothes and shoes 4. Books2. Event related services 5. CD’s / DVD’s (concert tickets…)3. Travel related services (hotel bookings…) 16
  17. 17. Mode ofpayment50% with credit card and Paypal15% with debet card 17
  18. 18. Demands?Belgians aredemanding when itcomes to….Quality of DeliveryConfidence in e-tailer 18
  19. 19. As a foreign e-tailer, how doyou create that confidenceand insure an impeccabledelivery service ? goodChoose alogistic partner 19
  20. 20. Solutions
  21. 21. Delivery methods in Belgium@home @bpost @bpack24/7
  22. 22. bpostInternational
  23. 23. Extensiveworldwide network
  24. 24. Centrallylocated,at theheart ofEurope
  25. 25. Top 5player worldwideExcellent quality and expertise
  26. 26. We want to deliverthe best international postal solutionsenabling mutualsustainable growth
  27. 27. Talk to ustoday:stand L28Visit our website:www.bpostinternational.comDiscover our blog on e-commercewww.wemoveyourideas.com 27

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