© Fjord 2013 | Confidential | Page 1
Disclaimer
ALL COPYRIGHTED MATERIALS
BELONG TO THEIR COPYRIGHT
OWNERS, USED HERE FOR
REPRESENTATION ONLY
Managing a
Design Team
Knowledge
Delegation
Language
Isolation
Surfaces
Craft
Structure
Managing
Value
Di
Apologies
!
What is our
value?
value =
benefit
cost
Knowledge
doesn’t equal
leadership
Di
Di Stefano
Maradona
Beckenbauer
Pelé
Cruyff
Di
Di Stefano
Maradona
Beckenbauer
Pelé
Cruyff
Your best designers are not
necessarily your best leaders
Letting go,
a.k.a. delegate
Your team will never behave how
you expect them to
Language,
that thing
house
wireframe vs prototype
Your team
doesn’t exist in
isolation
understand what external factors
are modifying your team’s
behaviour and motivations
The curse of
surfaces
We are constantly trying to
describe a future state with a
limited set of artefacts to a
semi-known audience that
doesn’t ...
Craft is not
design
remember, design is not just about
how it looks, but how it works, and
that applies to your team too
You are as good
as your
structure is
Craft
Lead
Project
Lead
Line
Manager
41
Designer
some sort of management layer
Craft
Lead
Project
Lead
Line
Manager
42
Designer
Design
Director
Technical
Short Term
Project
Short Term
43
Designer
Anything
Else
Career
Long Term
a team is not an inmutable artefact,
but a system that evolves, changes
and adapts, why should your
structure exist in onl...
Managing is
not evident
Managing is mostly about narrative,
and you have to be your own editor
!
What is our
value?
!
our culture
“culture eats strategy for breakfast,
technology for lunch, and products
for dinner, and soon thereafter
everything else t...
“People don’t leave companies, they
leave bad managers.” - Unknown
5 years
76 designers
12 people fired
15 people left on their own
SBS DISCOVERY MEDIA FEBRUARY 2014 PROPOSAL VERSION 1
“Quien no tiene coraje
suficiente para arriesgar
nunca conseguirá nada...
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
Jesús Gorriti, "Managing a Design Team"
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Jesús Gorriti, "Managing a Design Team"

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Jesús will share some of the most popular myths and misconceptions on how design teams can be managed:

* designers are creative people who need to be left alone,
* designers are too wild to work in a normal work environment,
* designers need to be kept in a short leash.

Well, these myths were probably created by mediocre managers. And that probably fuelled the first misconception that managers and designers don't get along very well.

While Jesús does not claim to hold the ultimate truth on this topic, he will provide an interesting (and international) viewpoint on how managing a design team can work.

Jesús has worked with creative teams in 6 different countries and managed over a hundred designers. This session will explore how a design team can be set up, grown, scaled and motivated.

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Jesús Gorriti, "Managing a Design Team"

  1. 1. © Fjord 2013 | Confidential | Page 1
  2. 2. Disclaimer ALL COPYRIGHTED MATERIALS BELONG TO THEIR COPYRIGHT OWNERS, USED HERE FOR REPRESENTATION ONLY
  3. 3. Managing a Design Team
  4. 4. Knowledge Delegation Language Isolation Surfaces Craft Structure Managing Value
  5. 5. Di Apologies
  6. 6. ! What is our value?
  7. 7. value = benefit cost
  8. 8. Knowledge doesn’t equal leadership
  9. 9. Di Di Stefano Maradona Beckenbauer Pelé Cruyff
  10. 10. Di Di Stefano Maradona Beckenbauer Pelé Cruyff
  11. 11. Your best designers are not necessarily your best leaders
  12. 12. Letting go, a.k.a. delegate
  13. 13. Your team will never behave how you expect them to
  14. 14. Language, that thing
  15. 15. house
  16. 16. wireframe vs prototype
  17. 17. Your team doesn’t exist in isolation
  18. 18. understand what external factors are modifying your team’s behaviour and motivations
  19. 19. The curse of surfaces
  20. 20. We are constantly trying to describe a future state with a limited set of artefacts to a semi-known audience that doesn’t necessarily share our own set of cultural references
  21. 21. Craft is not design
  22. 22. remember, design is not just about how it looks, but how it works, and that applies to your team too
  23. 23. You are as good as your structure is
  24. 24. Craft Lead Project Lead Line Manager 41 Designer some sort of management layer
  25. 25. Craft Lead Project Lead Line Manager 42 Designer Design Director
  26. 26. Technical Short Term Project Short Term 43 Designer Anything Else Career Long Term
  27. 27. a team is not an inmutable artefact, but a system that evolves, changes and adapts, why should your structure exist in only one moment in time?
  28. 28. Managing is not evident
  29. 29. Managing is mostly about narrative, and you have to be your own editor
  30. 30. ! What is our value?
  31. 31. ! our culture
  32. 32. “culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too” - Peter Drucker
  33. 33. “People don’t leave companies, they leave bad managers.” - Unknown
  34. 34. 5 years 76 designers 12 people fired 15 people left on their own
  35. 35. SBS DISCOVERY MEDIA FEBRUARY 2014 PROPOSAL VERSION 1 “Quien no tiene coraje suficiente para arriesgar nunca conseguirá nada en esta vida” ! — Muhammad Ali Gracias

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