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Make the Web Beautiful


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"We connect naturally (not culturally) to beauty and beauty makes us instinctively happy"
–Denis Dutton, Philosopher of Art and Media Activist

There's a difference between art and beauty. Art needs a intellectual process and a cultural background to be appreciated, but as Denis Dutton said in The Art Instinct, beauty – in its opposition to art – is something instinctive. Regardless of culture, we all get touched by beauty. And not only that; it make us happy. Renato de Fusco mused that "beauty makes us feel good. It's a feeling, not an intellectual pleasure."

Beauty's relationship to the Web is paramount to success. The goal of any tool, app or platform is to help solve a need. And if the experience of solving this need is smooth, sensual and beautiful, it will make you happy. A physical example of beauty relates to architecture: Every building is functional. They keep you protected, warm and provide shelter. But if a building is beautiful inside or outside, it will not only be functional, it will make you feel good. If a city is full of beautiful buildings, walking around the city will also make you feel fantastic.

Let's make it our goal to bring beauty to the Web. That's the future.

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Make the Web Beautiful

  1. 1. Recent clients
  2. 2. Galit Gaon Chief Curator, Design Museum Israel
  3. 3. “What do you want to be in the future?” · ·
  4. 4. ·
  5. 5. What’s happiness? · ·
  6. 6. drinking beer eating real food sleeping
  7. 7. art eating real food drinking beer sleeping
  8. 8. fotos de concierto, poesía, libro, fotos, grafiti, baile, etc…
  9. 9. Foto de un concierto de música
  10. 10. Stendhal syndrome · ·
  11. 11. Stendhal syndrome, is a psychosomatic disorder that causes rapid heartbeat, dizziness, fainting, confusion and even hallucinations when an individual is exposed to an experience of great personal significance, particularly viewing art. The term can also be used to describe a similar reaction when confronted with immense beauty in the natural world. ! · ·
  12. 12. Here’s an “almost” real story · ·
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  14. 14. ART
  15. 15. ART · BEAUTY
  16. 16. Beauty makes us feel good. It's a feeling. It is not a intelectual pleasure.! (Renato de Fusco)
  17. 17. We connect naturally (not culturally) to beauty and beauty makes us instinctively happy! Dennis Dutton: The art instinct.
  18. 18. “Beauty makes us feel good. it’s a essential feeling” · ·
  19. 19. Valley:
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  21. 21. “Monument Valley was the complete opposite for me. I would play this at the end of the day to wind down after work and the game helped me to totally mellow out. I seriously love this game. The only complaint I have is that there aren't more levels.” · ·
  22. 22. “Thanks for making better the first few minutes of my day.” · ·
  23. 23. Yah, whatever, but what’s the point? I’m a designer, I don’t care if people feel good or bad. · ·
  24. 24. The point is your not a only designer, your a creator, a maker, a builder, an architect. You’re building a completely new world. · ·
  25. 25. We are creating a massive ecosystem of digital items
  26. 26. 0 150 300 450 600 Births Websites Every minute
  27. 27. 0 150 300 450 600 Births Websites Every minute
  28. 28. The more and more what we see through the screens is our new landscape. Our new world. · ·
  29. 29. - Spiderman: A great power gives you a great responsibility. it is the other way round; a great responsibility gives you a superpower.
  30. 30. With great responsibility comes great power. · ·
  31. 31. Note: ! /nəʊt/! Amount of text that is usually written and shared online! ! -graphy:! /grəfi/! The craft of ...
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  33. 33. PRODUCT FEATURES 40+ collection templates Explore the cloud by categories and editorial picks Automatic formatting Multi-platform support for 
 mobile & web Create your personal and customized gallery Notification Center. Likes, comments, new followers Newsfeed with friend’s updates
  34. 34. Alex Trochut Brooklyn, US Ariane Spanier Berlin Luca Ionescu Sydney, Australia Mario Hugo New York Non-Format London Sean Freeman London Feed Montreal Jessica Hische San Francisco David Ruiz Barcelona, Spain Sara Blake New York Sebastian Lester Lewes, UK Chris Rubino New York, Mek Frinchaboy Buenos Aires OFFF Atelier Barcelona Rick Banks London Sougwen Chung New York David Acebedo Barcelona Maria Berga Barcelona Esteve Traveset Barcelona Alvaro Jiménez Barcelona Josep Basora Barcelona JuanRa Pastor Barcelona Laura Meseguer Barcelona
  35. 35. · Some of the collections · When one wants to find a gesture, when you want to find how to act onstage, all you have to do is listen to the music. The composer has already seen to that. If you take the trouble to really listen with your Soul and with your Ears—and I say 'Soul' and 'Ears' because the Mind must work, but not too  much also—you will find every NOTEGRAPHY IS A WEB AND MOBILE APPLICATION THAT RETHINKS THE WAY WE WRITE AND SHARE TEXT ONLINE THROUGH DESIGN. Oh, did you ever believe that I could leave you, standing out in the cold I know how it feels 'cause I have slipped through to the very depths of my soul. I just wanna show what I'd give you it is from every bend in the road Now listen to me Oh, whoa-whoa, as I was and really would be for you, too, honey As you would for me, oh, I would share your load. Let me share your load. Ooh, let me SPEAK YOUR MIND IN A FRESH AND COOL WAY. Do the strand. Do it on the tables. Quaglino’s place or Mabel’s. Slow and gentle. Sentimental. All styles served here. Louis says he prefer. A LWAY S T H E S U N 001 | 979 Avoid bad people. Avoid bad wine. Avoid a bad book or a boring business partner. Avoid ambition but also the lack of ambition. Avoid mushrooms you find in the woods that look tempting. Avoid chilli tacos before going to sleep unless you want to have wild dreams. Avoid alarm clocks if you can. Avoid everything unkind but never avoid a bad idea because they’re always the beginning of something beautiful. ALEX TROCHUT, THANKS FOR YOUR HELP AND YOUR BEAUTIFUL COLLECTION. ASTRONAUTS CAN’T GO TO THE SUPERMARKET WHEN THEY’RE WORKING AND YET THEY SEEM PRETTY HAPPY. Always means something that is a perfect example of a particular style, something of lasting worth or with a timeless quality. The word can be an adjective or a noun. It denotes a particular quality in art, architecture, literature and other cultural artifacts. Basic means something that is a perfect example of a particular style, something of lasting worth or with a timeless quality. 1/714
  36. 36. This collection is based on the beautiful and mysterious birds of paradise. In the absence of natural enemies, the species could be extremely selective in choosing their sexual partner. In order to make an impression on the other gender, the male birds would show off with the highly elongated and elaborate feathers extending from the beak, wings, tail or head. ! Recommended for: wannabe birds of paradise—go on, use these colours and shapes to impress or seduce someone special.
  37. 37. Detalle
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  39. 39. David Acebedo
  40. 40. JuanRa Pastor
  41. 41. Maria Berga
  42. 42. Laura Meseguer
  43. 43. help? · ·
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