While working with hundreds of website owners in the past five years, we've found that one of the most common places that web projects go wrong is a lack of clarity about the primary goals of the site.
In this webinar, Webvanta president Michael Slater uses two dozen examples to illustrate different website goals and how to design to optimize for them, including:
- Sell products or services online
- Drive traffic into retail stores
- Generate sales leads
- Build a brand
- Create a following
- Further a cause
- Sell advertising
- Serve employees and partners
See www.webvanta.com/webinars for more.