Treat Your Blog Like A Business<br />Which Monetization Strategy<br />Is Right For You?<br />Lucy Beer<br />@webtw<br />We...
“…I’m just blogging for fun”<br />Everyone’s enthusiastic in the beginning….<br />But blogging is work!<br />You want to b...
Be Realistic…<br />….Banking on getting a book/movie deal (a la “Julie & Julia”) is NOT a strategy!<br />…. A successful b...
Build Your Platform Before You Need It<br />Build your email list (Mailchimp not Feedburner)<br />Network in your niche<br...
Advertising - AdSense<br />Easy to get started<br />Requires lots of traffic<br />Hard to make good money from a single si...
Google Adsense Placement<br />The colors fade from dark orange (strongest performance) to light yellow (weakest performanc...
Advertising – Banner Ads<br />Ad Networks<br /><ul><li>They do the selling for you
Works best when you deliver a specific/niche audience
Some networks may have minimum traffic requirement
May be paid on CPC or CPM
IndieClick, MOG Music Network, Say Media, BlogAds, BlogHer, BuySellAds, Eons Boom Media (Baby Boomers) – find a network fo...
Advertising - Direct Sales<br />You  make more money<br />Direct relationship with advertiser<br />You do the selling<br /...
Upcoming SlideShare
Loading in …5
×

Treat Your WordPress Blog Like A Business - Monetization Strategies

1,652 views

Published on

Slides from a talk given at WordCamp San Diego, 2011.
Lucy Beer
WebTrainingWheels.com
@webtw

The talk covered some common methods of monetization and their pros/cons, along with the need to have an overall plan or strategy for your site if you ever hope to make it successful.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,652
On SlideShare
0
From Embeds
0
Number of Embeds
213
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Treat Your WordPress Blog Like A Business - Monetization Strategies

  1. 1. Treat Your Blog Like A Business<br />Which Monetization Strategy<br />Is Right For You?<br />Lucy Beer<br />@webtw<br />WebTrainingWheels.com<br />
  2. 2. “…I’m just blogging for fun”<br />Everyone’s enthusiastic in the beginning….<br />But blogging is work!<br />You want to be rewarded<br />Without a strategy, many bloggers quit too soon without giving monetization a real chance<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  3. 3. Be Realistic…<br />….Banking on getting a book/movie deal (a la “Julie & Julia”) is NOT a strategy!<br />…. A successful blog does not happen overnight<br />… Luck (& monetization) happens when preparation meets opportunity<br />…. You prepare by building something of value – an audience, targeted traffic, community etc<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  4. 4. Build Your Platform Before You Need It<br />Build your email list (Mailchimp not Feedburner)<br />Network in your niche<br />Build your social networks<br />Build subscribers<br />Build a library of great content <br />Search engine optimization<br />When you build value, you are ready to take advantage of opportunities<br />Your future self will thank you!<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  5. 5. Advertising - AdSense<br />Easy to get started<br />Requires lots of traffic<br />Hard to make good money from a single site<br />Must be willing to be aggressive with ad placements<br />Takes people away from your site<br />Similar: AdBrite, Chitika<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  6. 6. Google Adsense Placement<br />The colors fade from dark orange (strongest performance) to light yellow (weakest performance)<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  7. 7. Advertising – Banner Ads<br />Ad Networks<br /><ul><li>They do the selling for you
  8. 8. Works best when you deliver a specific/niche audience
  9. 9. Some networks may have minimum traffic requirement
  10. 10. May be paid on CPC or CPM
  11. 11. IndieClick, MOG Music Network, Say Media, BlogAds, BlogHer, BuySellAds, Eons Boom Media (Baby Boomers) – find a network for your niche</li></ul>Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  12. 12. Advertising - Direct Sales<br />You make more money<br />Direct relationship with advertiser<br />You do the selling<br />Plugins – oio Publisher (premium), WP 125, Adwit, AdRotate<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  13. 13. Sell Affiliate Products<br />Make commissions on product sales that you drive from your site<br />Find appropriate products that fit your audience at Clickbank, Commission Junction,Linkshareetc<br />Bloggers in yourniche may have generous affiliate programs for their products<br />Sell via blog posts, banner ads, email marketing<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  14. 14. Consulting or Other Services<br />Do you have an area of knowledge, expertise & passion?<br />Your blog is a showcase for your knowledge & personality that gets you clients – indirect monetization     <br />SEO very important to attract the right traffic<br />Opt-in email list very beneficial<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  15. 15. Sell Your Own Products<br />Often a next step after selling consulting services. <br />Create a product of value – could be videos,E-books, webinars etc<br />SEO and email list very important<br />WordPress makes it easy to sell<br /> integrate E-Junkie  buttons<br />or can use ecommerce plugin like Cart66 to create your own store<br />You make all the money !<br />Do the work once and continue to sell indefinitely<br />You can monetize a smaller amount of highly targeted, interested traffic. <br />Focus on conversions and creating repeat customers<br />Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />
  16. 16. Lucy Beer | WebTrainingWheels.com | lucy@webtrainingwheels.com | @webtw<br />

×