Internet Marketing In Greece. How to make money with internet marketing


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Internet Marketing Resources!

When you think about Online Marketing, what do you think of first? Which aspects of Online Marketing are important, which are essential, and which ones can you take or leave? You be the judge.

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales. I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

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Internet Marketing In Greece. How to make money with internet marketing

  1. 1. How to Make Money with Internet Marketing – “The Resources” This is a complete Resource Guide for Newbie Internet Marketers that are looking to start their Affiliate Marketing efforts in the right direction. Brought to you by Free Internet Marketing Tips & Strategies for Beginners.
  2. 2. Affiliate MarketingWhat is Affiliate Marketing?Affiliate marketing is a way of making money online whereby an affiliate (otherwise referred to as a "publisher") is paid a certain amount (usually apercentage of the cost of the product being promoted) whenever someone purchases a product through his/her affiliate link.In simpler terms, affiliate marketing lets people earn money by promoting or selling other peoples products.Affiliate marketing is actually very similar to traditional marketing where sales people are paid commissions whenever they make a sale. The onlydifference is that affiliate marketing is done online.Participating in affiliate marketing typically requires you to sign up for an account with an affiliate network or a site that offers an affiliate program. Uponsigning up, the affiliate network will issue a unique affiliate link for you for every product you are going to promote. Your affiliate link is what will identifyyou as an affiliate and keep track of the activities of the people who would click on your link(s) (e.g., how many people have clicked on your link andwhether they have actually made a purchase or not). It is also through your affiliate link that affiliate networks will keep track of your earnings.There are generally three types of affiliate marketing--pay-per-click, pay-per-sale, and pay-per-lead.Pay-Per-ClickIn pay-per-click (PPC) an affiliate/publisher gets paid whenever a visitor clicks on a link on his/her site leading to the merchants (product owner/serviceprovider) site. A very good example for this are the ads you see on websites.A lot of the ads you see on websites are generated/supplied by online ad networks (e.g., Google AdSense, AOL Advertising, etc.). Those ads, when clickedon, earns publishers (i.e., site owners) anywhere from a few cents to a few dollars for each click they get.Pay-Per-SaleAs the name suggests, this type of affiliate marketing earns affiliate/publisher money whenever a visitor/customer purchases a product through his/heraffiliate link. Products sold/promoted in this type of affiliate marketing typically come from affiliate networks, such as ClickBank, Amazon, and eBay.In this type of affiliate marketing, affiliates are paid either a percentage of the price of the product or a fixed amount which are both dictated by themerchant (i.e., the product owner).Pay-Per-LeadIn this type of affiliate marketing, affiliates are paid every time a potential client fills out a form. Some forms only ask people to fill out their emailaddress, while some ask for a lot more details and can be several pages long.The forms are provided by the merchant usually in code form which you insert into your websites code. The form codes are typically attached with aunique identifier and function very similarly to affiliate links.
  3. 3. What is CPA?You may have come across mentions of CPA in connection to affiliate marketing and wondered what it is. Well, one things for sure, its notabout accountants.CPA, or cost-per-action, is actually one of affiliate marketings predominant compensation methods where a merchant/advertiser pays anaffiliate/publisher only when people (i.e., internet users/potential customers) complete a specified action. An action could be a purchase, asubmission, a download, and so on.CPA offers merchants/advertisers an opportunity to control their return on investment (ROI) and be sure that theyre not indiscriminatelyspending money on terms that arent driving business. This is what makes CPA the preferred compensation method of most direct responseadvertisers.For affiliates, CPA offer generally pays more to promote than the usual affiliate offers such as those found on ClickBank and Amazon.Unfortunately, however, getting accepted into a CPA network is a lot harder.Compared to affiliate networks, CPA networks are far more selective. The joining process is lengthier and they verify everyone who signs upwith them. Some networks will even cross-check the information you have on your application with those found elsewhere. To complicatethings even more, many of the top CPA networks dont just want anyone applying.Most CPA networks prefer applicants who have at least some knowledge in Internet marketing and online business knowledge. Many CPAnetworks also require that applicants have an established customer base or online presence (in other words, an established web site orblog)—they see these as proofs of the applicants capacity to promote their offers effectively.
  4. 4. Choosing an Affiliate Program/Network and Product to PromoteWith so many affiliate programs/networks out there, choosing which affiliate program/network to join can be a daunting task.Below are a few tips to help you out.Take time to think about what market/niche you actually want to be in. Doing this can significantly cut down your list to a few affiliate networks/programs.For example, if you like technology-related products like software and gadgets, you’ll only have to find affiliate networks/programs that have a wide varietyof products you can promote. And if you are interested in the self-improvement market, you will only have to consider networks/programs that allows youto sell information products, such as ebooks, instructional videos, etc.Ask around and do your research. Join forums, read affiliate blogs, visit review sites, get in touch with affiliates, etc. A network receiving several positivetestimonials on various sites can be a good sign. There’s a caveat though, you must be critical of what you read and hear because you are sure to comeacross a few things which had been put out with the sole purpose of making the bad ones look good.Payment terms, conditions, schemes, and methods are also very important things to consider when choosing an affiliate network/program. You shouldchoose an affiliate program that offers good rates of pay, and one that clearly tells you what you need to do in order to receive your commission. You alsoneed to find out how often the program pays its affiliates, the minimum amount you are required to earn before you can receive payment (this is usuallyreferred to as “minimum payout”), and how they are going to pay you (e.g., check, PayPal, etc.).If you already have a blog or site that caters to a specific niche/market, you may want to pick a network/program that is aligned with the market/niche youare currently in. This will enable you to promote products to your existing subscribers/readers.In relation to the above tip, find out what your audience wants or are interested in. Pay attention to their problems and questions, look for a solution totheir need, and offer the solution to them.Pick a new product to promote or a network that has new products that you can promote. You cant expect a lot of people to buy from you if they are alsoseeing the product you are promoting on numerous other sites/blogs.As much as possible, promote a product/brand that you personally use and trust. If you are going to promote a product that you’re not familiar with, try toexamine it first and test it out for yourself. See how that product deals with its customers, if it delivers real value, and if it actually does what it says it willdo. You don’t want to appear to your site’s visitors as someone who is just there for the money.Pick a “clean” network. You should stay clear of affiliate networks that are known to tolerate adware, spyware, and rogue affiliate techniques. This is foryour own and your potential customers’ good.Pick a network that provides good merchant and affiliate support. Simply put, pick a network that cares.Go to forums, read blogs, you’ll surely find people talking about these things and more. To help you get started, here are some of them:
  5. 5. Forums5 Star Affiliate Marketing ForumsURL: Star Affiliate Programs is considered as one of the top sources for high integrity programs andsupportive, success oriented information about affiliate marketing.
  6. 6. A Best WebURL: forum for the affiliate community.
  7. 7. AffiliatePrograms.comURL: itself to be the fastest-growing affiliate forum in the world.
  8. 8. Affiliates4U (UK)URL: has over 50,000 member affiliate marketing professionals who stay updated and discuss the latestnews and trends within the affiliate marketing world.
  9. 9. Amazon.comURL: forum run by Amazon for its associates (i.e., affiliates).
  10. 10. AssociatePrograms.com forum also has articles that can help affiliates of all levels of expertise.
  11. 11. Digital PointURL: forum focused on affiliate programs.
  12. 12. Webmaster Talk Webmaster forum that has a section dedicated to affiliate marketing.
  13. 13. Webmaster WorldURL: Webmaster forum that has a section dedicated to online advertising and marketing.
  14. 14. Wicked FireURL: affiliate marketing/Internet marketing/Webmaster/SEO forum.
  15. 15. Affiliate NetworksFollowing are some of the currently popular affiliate networks. However, please note that being popular doesn’tautomatically mean that they’re the right ones for you. As mentioned earlier, it is advisable that you do your ownresearch before joining a network.ClickBankURL: in 1998, ClickBank is a secure online retail outlet for more than 70,000 digital product vendors and 110,000active affiliate marketers. It serves more than 200 countries, and is consistently ranked as one of the mosthighly-trafficked sites on the web.
  16. 16. Commission JunctionURL: in 1998, Commission Junction is based in Santa Barbara, California. It is currently the largest affiliatenetwork in North America, powering 62% of the top 500 web retailers affiliate marketing programs and operates worldw
  17. 17. ShareASaleURL: is an affiliate marketing network based in Illinois, USA. It was founded in April 2000.It currently has over 2,000 merchants, each of which is selling a different type of product andeach is ready to pay you commission on that sale if you bring a customer to them.
  18. 18. Affiliate WindowURL: the biggest affiliate network in Britain, Affiliate Window was founded in 2000 and was one of theUKs first CPA affiliate networks.The company won four A4U awards in 2008 for the Best Network, Publisher’s Network Choice, Publisher’sAccount Manager and Most Innovative categories.Its clients include Marks & Spencer, Debenhams, Dorothy Perkins, Toys R Us (UK), and many others.
  19. 19. oneNetworkDirectURL: was developed with the goal of being a top affiliate network, specializing in the software anddigital marketplace. It features the largest selection of digital products offered online today, including some of theworlds most recognized titles. Its merchants include EA, TrendMicro, Kaspersky Lab, Roxio, Best Buy, and many others.
  20. 20. LinkShareURL: in 1996, LinkShare provides ecommerce businesses with a wide range of online marketing servicesincluding Search Marketing (SEM), Lead Generation and Affiliate Marketing.Its clients include Fortune 500 and other prominent and emerging companies doing business online, includingJ.C. Penney,, American Express, and Avon Products.The company is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.
  21. 21. AmazonURL: in 1996, Amazon Associates is one of the first online affiliate marketing programs in the world.The Associates program differentiates itself from other affiliate programs by offering millions ofproducts to choose from, industry leading conversion rates and competitive advertising fee rates that producemore money for their Associates.Amazon recently became front page news when it was reported that its customers have spent more than $1 billionvia mobile device over a period of 12 months ending in July 2010.
  22. 22. Google Affiliate NetworkURL: on June 30, 2008, the Google Affiliate Network offers:•Industry-leading advertiser and publisher service•Rigorous network quality standards•Reliable conversion tracking•Detailed reporting•Automated payments to publishers•Simple link and creative delivery tools•Flexible commissions•Access to top brands on the webAccording to Google:Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, were creating newopportunities for monetization, expansion, and innovation in affiliate marketing.Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004.Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.
  23. 23. AvantLinkURL: August 2010, AvantLink debuted at position #171 on the 2010 Inc. 500/5000 list and #23 in"Advertising & Marketing" industry. For a three year period AvantLink recorded a 1651% growth rate withrevenue of $189,059 in 2006, up to $3.3 million in 2009. AvantLink was founded in 2005 and is headquartered in Park City, Utah.
  24. 24. TradeDoublerURL: is an international performance-based digital marketing company founded in 1999 and isheadquartered in Sweden. The company’s reach covers 18 markets across Europe with 650 staff located acrosstheir offices located in various countries including Austria, Belgium, Denmark, Finland, France, Germany, Ireland,and the U.K. It offers access to over 76% of the European online* audience through its publisher networks.
  25. 25. eBay Partner NetworkURL: in 1995, eBay connects hundreds of millions of people around the world every day. eBay is thelargest marketplace in the world, with over 276 million registered users worldwide. The total value of the goods sold through eBay in 2007 was more than $59 billion in 39 markets, including the US. With over 113 million items in 50,000 categories.
  26. 26. LinkConnectorURL: in 2004, LinkConnector is an affiliate marketing network that helps merchants and affiliatesincrease online sales and revenue. The company was built from the ground up to address and overcome thelimitations that exist in todays market and to better empower online merchants and affiliates.
  27. 27. Promotion MethodsOk, so you’ve already picked out an affiliate network/program and you’ve already chosen a product to promote.The next thing you should do is to create a site on which to promote your chosen product. If you already have asite/blog, you just have to incorporate your affiliate link into your site/blog posts and get people to click on it.For those who don’t have a site/blog yet, you need to avail yourself of a domain name and a hosting service.A couple of great places to register for a domain name are GoDaddy and NameCheap (you only need one).
  28. 28. After that, you need to set up your blog/site. An easy way to do this is to use WordPress. HostGator has a facility called “Fantastico De Luxe” that makes it very easy to install WordPress.For your hosting account, you can get one from HostGator.
  29. 29. Once you’ve got your site all set up, you need to promote it.Following are some of the most popular/widely used promotion methods in affiliate marketing.Pay-per-click AdvertisingPay-Per-Click or PPC is an advertising program wherein advertisers pay for their ad based on the number of clicks that their ad receives/generates. That means an advertiser will not be billed if their ad doesnt get clicked on.Additionally, advertisers bid on the click price/cost of their ads.If youve used a search engine (which you most likely have), theres no doubt that youve seen PPC ads in one form ofanother. The screenshot below shows a couple of Google PPC ads. As you can see, Google labels its adsas “Sponsored Links”. And, yes, those are PPC ads. Anyway, to run a PPC ad campaign, one must join a PPC ad network or any ad network that offers PPC. Before promoting anything via an ad network (whether through PPC or other advertising program), it is important that you first read up on and familiarize yourself with the rules, terms, and condition of the advertising network, the affiliate network, and the merchant/product owner. Doing so will prevent you from violating anything and spare you from getting penalized.
  30. 30. Article SubmissionArticle submission refers to writing of articles that are relevant to ones online business and submitting them to articlesubmission sites/directories such as EzineArticles and Amazines.Article submission presents you with many benefits. That is, if you do it properly. These benefits include the following:It lets you to attract a good number of visitors, as well as links, to your site without shelling out large amounts of money;Since most article submission sites allow you to put links in your articles, you can use it to build your site’s inbound linksand improve its ranking in the search engine results pages;Your articles can establish you as an expert in the field/industry for which you are writing, thereby building the trust ofyour potential customers and getting them to visit your site and possibly make a purchase; andIts free!
  31. 31. Social Media/Network SitesAlso known as Web 2.0 sites, social media/network sites are generally sites that are centered primarily on user-generatedcontent (i.e., contents that are created or provided/uploaded by users). Examples of these sites include (but are notlimited to) social networking sites such as Facebook, MySpace, and Twitter; social bookmarking sites such as Digg andStumbleUpon; video-sharing sites such as YouTube and Vimeo; forums; and blogs.One way of using these sites for promoting your site (and product) is by putting your sites link on your account profile(most social sites allow you to do this). Another way is by commenting on other peoples content.An important thing to keep in mind when promoting your site by commenting is NEVER to spam people. Always makesure that your comments and messages are relevant to the discussions to which they are going to be attached (i.e.,comments made by other users before you, the main blog entry, the subject matter of the forum thread, etc.) Blatantdropping of your link will not only annoy people and drive them away, but it can also get you in BIG trouble.Web Directory SubmissionWeb directories such as Yahoo! Directory and DMOZ are among the sites that are most highly regarded by the searchengines. Having your site included in some of them could boost your site’s search engine popularity and rankings. Thereare hundreds if not thousands of them out there. My advice to you is to look for the ones that are of high quality andthose that are related to your market/niche.
  32. 32. Affiliate Marketing in NumbersHere are some facts and figures relating to affiliate marketing released by inits 2010 Affiliate Summit AffStat Report.
  33. 33. Most Popular Social Networksin the Affiliate Marketing WorldFacebook ( is currently the most popular social networking service/site. As of November 2010,Facebook has over 547.56 million users, most of whom are in the U.S. And the number is growing everyday.
  34. 34. MySpace ( Facebook, MySpace was the king of social networking. It is currently the second most popular socialnetwork with 66 million members as of June 2010.
  35. 35. Bebo ( is a social networking website launched in July 2005. It is currently owned by AOL Inc. after being boughtfrom Criterion Capital Partners in 2008. It currently has over 40 million members internationally and is the numberone social networking site in New Zealand.
  36. 36. Hi5 ( is currently the 3rd largest social media site with over 50 million monthly visitors.
  37. 37. Friendster ( is one of the earliest social networks to come out. It was acquired in December 2009 by MOL Global,the parent company of Asia’s leading online payment solutions provider MOL AccessPortal Berhad. It currentlyhas around 8 million members.
  38. 38. Google Buzz ( Buzz is a social networking and messaging tool from Google, designed to integrate into the companysweb-based email program, Gmail.
  39. 39. Microblogging Sites Twitter FriendFeed URL: URL:
  40. 40. Tumblr Identi.caURL: URL:
  41. 41. Jaiku HictuURL: URL:
  42. 42. Bookmarking Sites Google bookmarks Digg URL: URL:
  43. 43. Slashdot MixxURL: URL:
  44. 44. Mister Wong JumptagsURL: URL:
  45. 45. Bibsonomy DiigoURL: URL:
  46. 46. A1 Webmarks BuddyMarksURL: URL:
  47. 47. Article Submission Sites Suite101 EzineArticles URL: URL:
  48. 48. Helium ArticleBaseURL: URL:
  49. 49. WebProNews BuzzleURL: URL:
  50. 50. Isnare American ChronicleURL: URL:
  51. 51. TheWhir SelfGrowthURL: URL:
  52. 52. ArticleDashboard SearchWarpURL: URL:
  53. 53. ArticleCity IdeaMarketersURL: URL:
  54. 54. Site Reference Article AlleyURL: URL:
  55. 55. Article Snatch GoArticlesURL: URL:
  56. 56. Articles Factory AmazinesURL: URL:
  57. 57. Video Sharing Sites YouTube Metacafe URL: URL:
  58. 58. Break DailymotionURL: URL:
  59. 59. Revver VimeoURL: URL:
  60. 60. Free Web Directories DMOZ (PR 8) So Much (PR 5) URL: URL:
  61. 61. Pegasus Directory (PR 5) RoAsk (PR 4)URL: URL:
  62. 62. viesearch (PR 4) Wikidweb (PR 4)URL: URL:
  63. 63. Autowebdir (PR 4) Pedsters Planet (PR 4)URL: URL:
  64. 64. Net Insert (PR 4) Link Centre (PR 3)URL: URL:
  65. 65. Affiliate Programs Search/Directories Affiliate Ranker Affiliate Programs URL: URL:
  66. 66. Affiliate Scout AffiliateGuideURL: URL:
  67. 67. Affiliate Scout Affiliate GuideURL: URL:
  68. 68. Affiliates Directory Click QuickURL: URL:
  69. 69. Affiliate Tips Affiliate Cash DirectoryURL: URL:
  70. 70. Offer Vault Jam AffiliatesURL: URL:
  71. 71. Affiliate ToolsKeywordSpy (Paid)URL: lets you perform advanced keyword research and keyword tracking to study what yourcompetitors have been advertising in their Adwords campaigns and other PPC campaigns. It providesyou with complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.
  72. 72. Market Samurai (Paid)URL: Samurai is currently one of the world’s leading PPC and SEO keyword tool. It allows you to do verydetailed keyword research and reduce your competition dramatically.
  73. 73. Google Keyword Tool (Free)URL: Google Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface.It lets you generate keyword ideas, review traffic estimations for existing and new keywords, and(if you’re running ad campaigns on Google AdWords) add keywords directly to your ad groups.
  74. 74. Google Trends (Free)URL: Trends is a public web facility of Google that shows how often a particular search-term is enteredrelative to the total search-volume across various regions of the world, and in various languages.
  75. 75. Google Analytics (Free)URL: Analytics is the enterprise-class web analytics solution that gives you rich insights into your websitetraffic and marketing effectiveness.
  76. 76. How to Make Money with Affiliate Marketing – “The Resources” Thanks for reading. I hope you got some useful information out of the complete Resource Guide for Newbie Internet Marketers. Brought to you by Need a website or re-design your old one? Contact Us!