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  1. 2. Web 1.0 was Commerce Web 2.0 is People - Ross Mayfield
  2. 3. <ul><li>The concept of &quot;Web 2.0&quot; began with a conference brainstorming session between O'Reilly and MediaLive International in 2004 </li></ul><ul><li>The phrase &quot;Web 2.0&quot; hints at an improved form of the World Wide Web </li></ul>
  3. 4. <ul><li>“ There are no products, only solutions” </li></ul><ul><li>Not what customer wants but why they want </li></ul><ul><li>A problem solving approach </li></ul><ul><li>Simple Solutions </li></ul>
  4. 5. <ul><li>Every individual is unique </li></ul><ul><li>Some people want to be different </li></ul><ul><li>Allow him to choose instead of forcing him to use what you have made </li></ul><ul><li>Make him feel home </li></ul>
  5. 6. <ul><li>Reach out to the entire web </li></ul><ul><li>To the edges and not just to the center, to the long tail and not the just the head </li></ul><ul><li>Leverage customer-self service </li></ul><ul><li>e.g. Google, StumbleUpon, orkut </li></ul>
  6. 7. <ul><li>Network effects from user contribution are the key to market dominance in Web 2.0 era </li></ul><ul><li>The Wisdom of crowds – Users add value </li></ul><ul><ul><li>Amazon, Ebay - User reviews, similar items, most popular, </li></ul></ul><ul><ul><li>Wikipedia – content can be added/edited by any web user, </li></ul></ul><ul><ul><li>Flickr – tagging images </li></ul></ul><ul><ul><li>Cloudmark – Spam emails </li></ul></ul>
  7. 8. <ul><li>No products but solutions </li></ul><ul><li>Customization ability </li></ul><ul><li>Focus on long tail </li></ul><ul><li>Users add value </li></ul><ul><li>Specialized Database </li></ul><ul><li>Perpetual Beta </li></ul><ul><li>Software above the level of single device </li></ul>