WebSphere Cast Iron Live provides rapid and trusted integration services and web API services in a single solution. The solution allows businesses to quickly assemble and manage web APIs to externalize their enterprise. It includes a developer portal to socialize and increase adoption of APIs. The unified experience provides business analytics, API controls, and application developer management to help businesses manage their web API economy.

1. Extend IT Investment with
Connectivity & Integration
Eng Ching Kooi
Executive
WebSphere Connectivity & Integration

2. Businesses are evolving from Local Scope….

3. ….to Enterprise Scope and Beyond
Banking example

4. They continue to face Integration challenges
Banking Retail
• Manual account opening • Customers demanding
and loan approval seamless cross-channel
processes shopping
• Siloed connections across • Merchandise stockpiled in
banking ecosystem complex supply chains
Healthcare Telecommunications
• Patient data scattered • Error-prone order
across non-standard management processes
systems
• Rigid service delivery
• Need to extend and manage platforms slow new product
care beyond the hospital rollout
environment

5. And are relying on Connectivity and Integration
more than ever
An Interconnected Enterprise…
• Accelerates new • Informs decisions with • Integrates information
service delivery new information and process anywhere
• Maximizes the value of • Effectively embraces • Rapidly implements
cloud investments new channels change

6. An Interconnected Enterprise brings information
together quickly and flexibly
Partners, Suppliers,
& Customers
The “Internet of Streamlined and
Things” secure transactions
Simple connectivity across trading
from communities
devices, sensors &
feeds
Internal Enterprise
Seamless connectivity
across applications and Cloud Applications
processes Rich integration between
cloud applications and
back-end systems

7. Interconnected Enterprises are succeeding today
Innovating in the • Synchronizes customer data across
Cloud private, public, and client-facing cloud
applications
• Improves customer service, and drives
$200K ROI per year
New Services with • Provides remote monitoring of medical
Smart Devices devices in cardiac patients
• Improves patient care and increases
efficiency
Improving • Automates integrated promotion processes
processes across across customers and dealers
the enterprise
• Increases promotion effectiveness by 600%

8. Smarter organizations are Interconnected Enterprises
Able to
Able to respond
act as instantly
one
Interconnected
Enterprise
Able to
act Able to
everywhere capitalize
upon new
opportunities

9. Reliably deliver the right data,
to the right place, at the right
time

10. Messaging business drivers
• Reliably transport and Financial Markets
share all kinds of business  Delivering $1 trillion transactions per day
data  Exchanging £400B+ in messages
• Connect physical world
with the enterprise Government
 Agency sends 675m messages per day
• Leverage existing  ~ 7,500 agency users & 50,000 citizen
investments in hardware & transactions daily
networks
• Reduce cost of making
Banking
changes  $7-$35 trillion messaging traffic per day
• Grow incrementally  213+ million messages daily
• Achieve massive scale
“Using my existing team and infrastructure, I need to provide different messaging capabilities for my
business applications and scale up, while keeping costs down” – Enterprise Architect, Banking Industry

11. IBM’s Universal Messaging
… that gets the right data to right place, right when needed
Any Skills Any End-Points Right Quality-of-Service Any Deployments
Vendor Platforms Transactional Client-Server
Languages JEE, .NET, etc Guaranteed Backbone
COBOL, C/C++, RPC
Java, JEE, JMS Operating Systems Point-to-Point
Persistent
.NET, C#, VB, WCF Exploitation & Support
AJAX, Perl, Python… At-Most-Once Peer-to-Peer
Applications
Orientations Replay Publish/Subscribe
Services SAP, Siebel, etc…
At-least-once Grid
Batches Devices
Files Mobile, Wireless, PoS, Bus
Messages Best-Effort
Sensor, Actuator, RFID…
Resources… Fire-and-Forget Multicast
Web services
Unicast
Mindsets SOAP, WSDL, SOAP/JMS Request-Reply
Web 2.0 Appliance
WSDL, XML, WS-* Fastest speed
REST, MEST, KISS HTTP, AJAX, REST,… Cloud
Appliances Lowest Latency
WebSphere MQ

12. A Leading Oil, Natural Gas, and Chemical Company
Able to Business Need
act •Monitor health of miles of oil and natural gas
everywhere
pipeline for proactive maintenance
Solution
•Instrumented their pipeline with 30,000 control
points; managing over 100 messages per
second to monitor status changes and publish
control commands.
Results
•99.999% pipeline system availability
throughout its production lifespan
WebSphere MQ Telemetry

13. Large Retail store chain reduces costs
with Managed File Transfer
Meijer replaces aging home-grown file transfer
tool increasing reliability and visibility of transfers
Customer Needs
 Needed to overcome file size
limitations & increase reliability
 Remove bottlenecks slowing
delivery of pricing & PoS data
 Replace difficult to
maintain, time-consuming and
costly tools
Real Results
 Timely delivery of critical file data without size limitations
 Improved visibility & audit of files transfers across business
 Reduced admin costs through automation, detection and
resending failed transfers due to network outages
WebSphere MQ File Transfer Agent

14. Responding faster with WebSphere MQ
Low Latency Messaging
Bolsa de Comerico de Santiago dramatically
accelerate their trading rates and throughput
Customer Needs
Needed to better integrate with
international financial markets
Needed to support higher
volumes of traffic and fulfil more of
its customers’ transactional
requirements
Real Results
 Able to scale 100 times to millions of messages per second
 Reduced latency from 2 secs to milliseconds per transaction
 Increased customer access to additional market data sources

15. IBM Messaging continues to grow and evolve
MQ
Advanced
Security
MQ Telemetry
MQ File
MQ Express Transfer Universal
Extended MQ Low
Messaging
Security Latency V7.5
V7.1
MQ V7.0.1
Everyplace V7
Integrated
WebSphere MQ V6 Messaging
V5.3 Managed
V2.1
V5 V5.1
V5.2
JMS 1.1
File Transfer MQ v7.5
V2
V1.1 RCMS HTTP
.NET Available June 2012
XML common AJAX
JMS criteria REST
pub/sub mobile SSL eclipse Web 2.0
MQI multi- SOAP
assured platform WebSphere
delivery
1990s 2000s 2010s

16. 1
6
Accelerating the delivery of next generation
applications WebSphere MQ V7.5
 Flexible configurations seamless selection of enhanced
security, managed file transfer and Telemetry capabilities
in one package
 Rapid exploitation of new technologies built-in
integration of applications on any platform, any devices
spanning mainframe to mobile and cloud
 Seamless, single console shared backbone for all
messaging solutions, mobile/device integration, application
messaging and managed file transfers
IBM WebSphere MQ 7.5 highlights
– Enhanced utilization of messaging through use of
Managed File Transfer solutions over the messaging
backbone
– Access to end-to-end message encryption capability A fully integrated messaging
with a single install solution with secure, reliable
– Increased entitlement to integrated Telemetry
capabilities reducing TCO of Mobile applications and
and scalable data movement
smarter planet technology for today’s development needs
– Client applications gain access to transactional
integrity and updates across all environments Available June 2012

17. Achieve Business Agility with an
ESB

18. Separation of concern is critical to achieving
business agility
Flexible Business Process Logic
“Uncluttered”
Business
Process Logic
Intelligent
Connectivity Connectivity Logic
Logic The Enterprise Service Bus
“Uncluttered”
Well Defined
.Net JEE
Self-Contained Service Service
CICS
Service
MQ
Service
Application /
Service Logic
Application/Service Logic

19. Eliminate point-to-point connections
Unlock the value of your business data
• Simply Connect FROM anywhere, TO
anywhere
• Simple & Easy –to Install, Learn, Develop,
Web 2.0 Microsoft
Deploy and Manage
• Visually Map and Transform between any
two message or file formats
Devices Web Services
 MATCHES & ROUTES communications between
services
Applications MQ, JMS, MSMQ
 CONVERTS
between different transport protocols
Databases Files
•  TRANSFORMS
between different data formats
Mainframe  IDENTIFIES & DISTRIBUTES business events
CICS / IMS ERP/EIS /CRM
Payer
with WebSphere Message Broker

20. Large bank reduces integration complexity
Business Need
• Required continuous integration and capacity
from existing e-channel and middleware
services deployed on multiple legacy systems
• Complexity in launching new e-channel
services
Solution
• Defined the overall e-Channels architecture,
strategy and roadmap.
• Consolidated multiple heterogeneous
systems creating an easy to manage a
communication hub
Results
• Simplified integration of multiple e-channel
applications
• Reduced complexity to manage integration
Able to with external systems
act as • SOA based system simplified scalability
one options for the bank
WebSphere Message Broker, WebSphere DataPower

21. Easy development with Patterns-based Integration
WebSphere Message Broker Patterns – Rapid integration for common scenarios
• Select a pattern
• Wide range of built-in patterns to solve
common integration problems
• Take advantage of IBM best practice and field
experience
• Use a pattern
• Extensive help guide users through the process
• As few as 4 clicks to a running solution
• Create new patterns
• Turn your solutions into reusable patterns in
less than 5 minutes
• Reuse everywhere
• Achieve consistency and avoid costly
duplication

22. WebSphere Message Broker V8
New & Available Today!
 Comprehensive support for integrating Microsoft .Net
applications with integrated development experience with
MS Visual Studio
 Record & Replay provides new tooling to enable data
flowing from all sources to be viewed, edited, recorded
and replayed
 High performance Open standard parser (DFDL)
especially suited to text and binary data
 New Graphical Mapper for easy transformation -simplifies
the creation of maps between data types.
 Applications and Libraries - Simplifies development,
deployment & management of large numbers of flows
 Simple file to message conversions with in built
connectivity to IBM Sterling Connect:Direct (file transfer
software)
Enhanced integration, increased audit and recording capabilities

23. Secure the edge of the enterprise

25. WebSphere DataPower Appliances
Over 1,500 worldwide installations and growing fast
Government
 Agencies and ministries
 Defense and security organizations
 Crown corporations
Banking
 Majority of the big US and European
banks
 All of the big 5 Canadian banks
 Numerous regional banks and credit
unions
 SaaS providers, ASPs, regulators, etc.
Insurance
 Used by 95% of top global insurances
firms
 SaaS providers, ASPs, regulators, etc.
Many, many, more
 Retailers, Utilities, Power, Oil and
Gas, Airlines, etc.

26. Transforming citizen services to improve quality of life
Business Need
Kingdom of Saudi Arabia
• Provide anytime, anywhere services to its citizens
• Replace time-consuming complex, manual
processes, with new e-channel services
Solution
• Automated business processes, to increase agency
Able to
collaboration
act as
• Providing citizens with online, voice and mobile device access
one
to government services
• 1,000 citizen services –unemployment, work
permits, government payments - deployed as
anywhere, anytime electronic services
Results
• Fundamentally transformed the interaction between the Saudi
government and the people, improving citizen quality of life
• Anywhere, anytime access enables government to reduce
response time from several days to minutes
• Greater collaboration improves efficiency staff of government
agencies and increases productivity
WebSphere DataPower

27. Securing & Optimizing the Edge
Lifecycle Management with Policy Empowers Visibility
and Control
Lifecycle Management • Reduce costs and increase
Dashboard operational efficiency of enterprise
boundaries
• Increase enterprise agility through
rapid realization of policies and
SLAs in response to business
change
• Centrally manage and govern service,
Enforcement and associated policies exposed at
service gateway
• Enable automatic deployment of
Monitoring console operational policies and SLA to service
gateways
• Be alerted and proactively react to
situations and changes in your SOA

28. Externalizing the Business

29. The Web Beyond the Browser
Web APIs are the
Businesses
new, fast-growing
Are Evolving
business channel
stores (800) ###s web sites
Not having an API today is like not having a Web Site in the 90s
“$7bn worth of itemsitems on eBay through APIs”
“$7bn worth of on eBay through APIs”
Mark Carges (Ebay CTO)
Mark Carges (Ebay CTO)
The API which has easily 10 times more traffic then the website, has been really
very important to us.”
Biz Stone (Co-founder, Twitter)
“The adoption of Amazon’s Web Web services is currently driving more network
“The adoption of Amazon’s services is currently
driving more network activity then everything through their traditional web sites.”
activity then everything Amazon does Amazon
does through their traditional web sites.” (Journalist)
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
Web 1994 was the “get me a domain and a page” era.
Web 2000 was the “make my page(s) interactive and put people on it” era.
Web 2010 is the “get rid of pages and glue APIs and people together” era.
Robert Scoble (Author of tech blog Scobleizer)

30. The Engaging Enterprise
• Business Users want to engage
Apps
Customers in new markets
• They need to Externalize the
Enterprise
• They need to get Apps in front of
Business User these Customers
Enterprise Customer
• Apps need APIs that Externalize
the Enterprise
• App Developers use APIs
IT Guy • App Developers are now External
to the Enterprise
App Developer
The Platform
• IT Guys need to secure, scale and
support the externalized
Enterprise
Enterprises wants to tap into
innovation from a large • Business Users and IT Guys needs
community of developers, not Insights so they can respond to
just developers they employ business needs

31. Enabling Rapid and Trusted Entry into the
Web API Economy
WebSphere Cast Iron Live
 WebSphere Cast Iron Live provides rapid
and trusted
 Integration Services
 Web API services
 New! Cast Iron Live Web API Services:
 Extend business services of an hybrid
enterprise through rapid and scalable web API
assembly and management
 Manage the business of your web API
economy through a single solution with a
unified user experience that provide business A New Web API services solution
analytics, API controls and application that includes rapid assembly of
developer management services, governed secure gateway
 Socialize and increase adoption of your web and world-class business
APIs with an application developer portal that operations and application
caters to the application developer developer community
Free 90-day trial at webapi.castiron.com

32. IBM WebSphere Cast Iron Live Web API Services
Single Solution Providing End-to-End Capabilities in an Attractive Unified Experience
1. Create 2. Socialize 3. Manage
DevOps Dashboard for Application Developer Business Ops Dashboard with
easy assembly of new APIs analytics and controls to
Portal, with Self-Service
and to secure and manage publish APIs, document APIs set
APIs from an IT Ops registration and with hooks into quotas, manage communities
perspective
social communities and monitor service levels
Free 90-day trial at webapi.castiron.com

33. Get on the path to becoming an interconnected enterprise
“We wanted to build a more flexible, versatile
architecture that would make it easier to introduce
• Think Big – Build an new systems and replace old ones. The idea is that
with each project, we will establish more and more
architectural strategy for the long reusable services and components that will facilitate
term integration in the future.
By introducing IBM [Connectivity &
• Start Small – Identify a key Integration] and eliminating point-to-point
foundational project as an entry interfaces, we should be able to reduce the
amount of time we spend on integration and
point reduce TCO over the next five years.”
- James Blackburn, Enterprise
• Scale Success – Repeat and Architect, Mothercare
project successes and realize
architectural vision though
continuous ROI

34. Becoming an interconnected enterprise
requires a comprehensive approach and a partner with deep expertise
A comprehensive approach
• Reduces the cost and complexity of
integration solutions
• Improves the consistency and reliability
of the integration infrastructure
Deep expertise
• Speeds development and deployment
of your solution using best practices to
ensure success

35. Roadmap to accelerate your Business Integration
success
Achieve
3
Business Outcomes
Situational
Connect Awareness
2 People,
Processes, and
Information
1 Build a Strong
Foundation
Harness the power of Smarter
Planet technologies and the
internet of things
Leverage investments across • Leverage remote devices for
business units, customers rapid response to current
Devise a business level partners, suppliers & the cloud situations and predicted
capability architecture with future events
SOA as a foundation • Integrate supplier & partner
• Secure assets within the
systems to decrease time to
• Build and deploy reusable enterprise & beyond for end
market
SOA applications and to end protection
services • Reuse assets for fast
integrations across new &
• Ensure high quality & legacy systems
eliminate redundancies by
promoting the reuse of • Ensure fast and reliable
existing services access to business
information.
Project Scope

36. How We’re Expanding Connectivity
Comprehensive Connectivity & Integration
Cell Public cloud Private clouds and Social Business
network, base infrastructures Edge workload Optimized BigData
stations Gateways Systems Internet Analytics
Public Cloud
Private Cloud Internet
API
API
Mobiles, Internet network,
Tablets, set-top Content delivery Traditional
boxes, sensors, networks data centers
devices
Trading Partner
communities Partners

37. Connectivity from IBM Delivers Unrivaled Customer Value
in Connectivity & Integration
market share*
Over 10,000 customers
worldwide and growing!
Report: IBM Named Marketshare Leader in Middleware Software
Announcement Marks Beginning of
Second Decade of Software Leadership
“Gartner reported that IBM continues to be number one in other growing
and key areas including the Enterprise Service Bus Suites, Message
Oriented Middleware Market,…and Integration Appliances.”
April, 2012
* Source: “IBM Named Marketshare Leader in Middleware Software”
http://www-03.ibm.com/press/us/en/pressrelease/37376.wss.

38. IBM is the proven leader in connectivity & integration
Largest Customer Base Strongest Ecosystem
• 25,000+ Customers • 1000+ business partners
• Customer success stories; • users group
100+ on ibm.com
Unparalleled expertise, and level of investment
• Over 15 years of industry leadership
• 100’s of assets
• Broadest, Deepest solution portfolio & services

39. THANK YOU

40. BACK UP

41. 4
1
DataPower Appliances Drive Business Agility
WebSphere DataPower Appliances
 WebSphere DataPower Appliances provide a low
startup cost, helping companies increase their
ROI and reduce their TCO
 These specialized, consumable, dedicated
appliances combine superior performance and
hardened security in a easy-to-deploy form factor
 New in the DataPower V5.0:
– Security: OAuth 2.0 support extends security
capabilities to Web 2.0 & mobile applications
– Governance: Provides more consumable and
centralized service Governance & SLA
management by enhancing integration with WebSphere DataPower
WSRR Appliances have been leading
– Improved Processing: Improves processing the marketplace since 2003
power with extended memory support for 9005 with proven solutions that
and XI50B allowing large messages and more
concurrent messages to be processed accelerate time-to-market and
lower total cost of ownership
Available June 2012

42. WebSphere Service Registry and Repository
Bring Service Visibility, Governance and Control to your SOA
New enhanced UI for Development
 New in v8 and Operations roles
 Use policies to define SLAs
 Automatically enforce the SLAs
with DataPower
 REST Support
 Enhanced consumability
New Service Consumption
View New Charts New Load documents
Available May 2012