==== ====For Great Tips on Shapewear including Assets by Sara Blakely Check out:www.assetsbysarablakely.com==== ====Woman love to show off their assets and Sara Blakely tapped into her creative juices to come upwith Spanx. The general concept was genius because women want to look better and bodyshaping wear helps women to do exactly that.The creator of Spanx was then able to produce a prototype and convince a manufacturer to createthis genius design. Since the creation of body shaping wear, it has been well received in many ofthe finest retail stores.Patenting SPANXCreating Spanx did not happen overnight. Even though it was a great idea to make women lookgreat, there was a lot left to do. Sara began to read up on trademarks and patents in order tomake her dream a reality. After sufficient research she began to write the patent herself and thenhired a lawyer to help her to write the claims. Soon afterward, the patent for SPANX was approvedand she was onto her next adventure. Having the patent was just the beginning of revolutionisinghow a woman could look and feel in her clothes.The Manufacturing ProcessNot many people believed in this idea but she was able to finally convince someone tomanufacture her creation. It was a good thing she did, because millions of women all over theworld have benefitted from Spanx body shapers and the designs have given women much moreconfidence in their overall, everyday life.The Packaging Design for SPANXPart of selling a product like body shapers is in the appearance and how women would respond tothe garments. Sara knew that the packaging needed to catch the attention of women, but thepackaging could not be offensive to womens view of her own body. She decided to go with abright red packaging and the humorous tagline, "Dont worry, weve got your butt covered."SPANX began initially as a product sold at Neiman Marcus and soon to follow was Saks,Nordstrom, Bloomingdales and many other well-known retail stores.Ever since then, the Story of Spanx has continued to blossom. This amazing body shapingproduct for women spread from word of mouth and from constant leg work on Saras part. Eversince the inception of Spank body shapers, women have changed the way that they look atfashion. They can now wear dresses and pants that they thought they would never be able to lookgood in. Now these women walk proudly down the street with their Spanx body shape wear andthe best part is that no one knows the secret to a great looking body.
Zodee is Australias leading online retailer for maternity bras, lingerie and swimwear. We alsostock a large range of bonds baby, childrens clothing, boys wear & baby clothing. Shop withconfidence and select from major brands including Elle Macpherson Intimates, Bonds, Spanx, 2Chillies and more!Article Source:http://EzineArticles.com/?expert=Zoe_Pallister==== ====For Great Tips on Shapewear including Assets by Sara Blakely Check out:www.assetsbysarablakely.com==== ====