Good website navigation is essential to help you showcase your products and services for customers quickly and easily.
A good website has intuitive navigation which leads to great usability.
When you attract visitors to your website, it's really important they're not left struggling, staring at a page attempting to figure out what to do.
It's your job to ensure it's easy for visitors to quickly see what information is available and where to go to find what they're looking for on "autopilot". If they have to think really hard about what to do, you've lost them!
Remember the golden rule: If someone can't find it, it doesn't exist! You might as well not have bothered adding it to your website.
So do you and your customers a favour and make your website easy and rewarding to navigate.