Social Media in Recruitment

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In this presentation I look at how to meet candidates and how to meet their expectations when it comes to online recruitment, some great ways to connect and how to avoid some of the pitfalls for individuals and organisations.

Don't worry - it's not a presentation full of facts and figures and skimpy on the advice - there's lots of tips in the slide notes.

I gave this presentation on 18th November 2011 at CERN, Geneva, Switzerland.

Published in: Business, Technology
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Social Media in Recruitment

  1. 1. Social Media Success MEETING CANDIDATES AND THEIR EXPECTATIONS Colette Mason, CERN, Geneva Switzerland, 18th Nov 2011 www.colettemason.com/cernMeeting Candidates and Their Expectations
  2. 2. What Are We Going To Look At Today Who I am and What I do My Take on Social Media Recruitment What Do Candidates Want to Know 6 Social Media Strategies and Techniques Where online recruitment falls short 8 Recommendations for Success Meeting Candidates and Their Expectations
  3. 3. Who I am and What I do  A geek with 30 years IT experience  Council member for PCG.org.uk  Trade association representing 22,000 freelancers  Coach & mentor focusing on self-reliance in  Planning and managing websites  Social media  Online marketing  200+ individuals in 2011  Author and speaker Meeting Candidates and Their Expectations
  4. 4. What I Think About Social Media Successful Social Media needs to be… Quick Simple Targeted Meeting Candidates and Their Expectations
  5. 5. My Mantra for Technology COMPLICATED = HASSLE + DELAYS Meeting Candidates and Their Expectations
  6. 6. Why is Social Media a Good Choice for Recruitment? Oh NO!!!! We’re not going to see 30 slides of diagrams showing “trends” again are we? Meeting Candidates and Their Expectations
  7. 7. Why is Social Media a Good Choice for Recruitment?  Millions of eyeballs/minutes a month  Wide variety of formats  audio, video, images, written  great for different learning styles and preferences  Real-time  Flexible/editable/trackable compared with print  Builds a loyal tribe of active (and passive) jobseekers  “I need a job now!”  “I keep an eye on the market”  Many strategies work for both “Job Hunters” and “Lurkers” Meeting Candidates and Their Expectations
  8. 8. Yes. OK. But How Do You Create a “Loyal Tribe” Exactly? Meeting Candidates and Their Expectations
  9. 9. Show Candidates Your Business is…Great! I need to know if you’ve got: 1.a supportive, ethical, culture 2.friendly people working there 3.attractive location and facilities 4.training opportunities 5.a chance to progress/develop Meeting Candidates and Their Expectations
  10. 10. 6 Ways to Build a Loyal Tribe with Social Media Meeting Candidates and Their Expectations
  11. 11. 1. Showcase Your Business with Slideshare Sites Share PowerPoint Slides (with Voiceover) Y ou Ca n E m bed t his i n Li n k edI n & We b sit e s Meeting Candidates and Their Expectations
  12. 12. 1. Showcase Your Business with Slideshare Sites http://www.slideshare.net/TQLogistics/whats-it-like-to-work-at-total-quality-logistics Meeting Candidates and Their Expectations
  13. 13. 1. Candidate use Slideshares too http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh Meeting Candidates and Their Expectations
  14. 14. 1. Slideshare Sites and Resources  Places to upload your presentations  www.slideshare.net *  www.scribd.com *  www.myplick.com  www.slidebook.com  www.slideserve.com  www.authorstream.com  www.mybrainshark.com  Premium PowerPoint Templates  www.presentertemplates.com Meeting Candidates and Their Expectations
  15. 15. 2. Show What It‟s Like in Your „Hood with Images Meeting Candidates and Their Expectations
  16. 16. 2. Images tips  Where to share  www.flickr.com  picasa.google.com  www.photobucket.com  www.facebook.com  Tag your images  make them searchable  Link your key images /albums to more info  Blog posts and/or Web pages  Image editing software  www.gimp.org (Photoshop compatible) Meeting Candidates and Their Expectations
  17. 17. 3. Video: http://www.youtube.com/Blendtec Meeting Candidates and Their Expectations
  18. 18. 3. Video HOW MANY people want to know if it blends? November 2011 Meeting Candidates and Their Expectations
  19. 19. 3. Video 178 MILLION 12,695 comments | 24,055 likes 2,776 dislikes people want to know if it blends! November 2011 Meeting Candidates and Their Expectations
  20. 20. 3. Video: http://www.youtube.com/DoctorRossPerry Meeting Candidates and Their Expectations
  21. 21. 3. Video 153,492 watched Dr Ross’s veterinary videos November 2011 Meeting Candidates and Their Expectations
  22. 22. 3. Easy Ways to Create and Distribute Video  Video creation tools  www.animoto.com  www.spotmixer.com  picasa.google.com  Windows movie maker  Syndication services 45 s e con d A n i m oto v i d e o  Tubemogul.com, Trafficgeyser.com c re a t e d i n 1 5 m i n u t e s Kodak PlayTouch HD Audio Technica ATR3350 www.kvconnection.com Meeting Candidates and Their Expectations
  23. 23. 4. Promote/Attend Real Life Meetings Set Up Events And Manage The Bookings Meeting Candidates and Their Expectations
  24. 24. 5. Connect With People On The Move Meeting Candidates and Their Expectations
  25. 25. 5. Audio Tips  Audio editing software  http://audacity.sourceforge.net  Skype recording  www.voipcallrecording.com Logitech H230 Maplins Boundary Mic Blue Snowball Long sessions Discussion groups Podcasting Meeting Candidates and Their Expectations
  26. 26. 6. Tell it Your Way With a Blog RSS  Meeting Candidates and Their Expectations
  27. 27. What Could Possibly Go Wrong Looking for a Job Online? Oh n o! T h e Fa ilu re Bog e y m a n Meeting Candidates and Their Expectations
  28. 28. Common Candidate Fears and Complaints  Getting found out  Privacy and identity theft  Constant rejections  Painful and lengthy application processes  Lack of timely responses and feedback  Researching companies is often slow and protracted  Poor job descriptions with no salaries  Filtering out duplicate jobs is time-consuming  Keeping track of what has been applied for is a pain  Websites don’t always work on smartphones Meeting Candidates and Their Expectations
  29. 29. What Could Possibly Go Wrong Offering a Job Online I still h a ve n ’t fou n d wh at I’ m loo ki n g for Meeting Candidates and Their Expectations
  30. 30. Pitfalls for Recruiters  Recession boosts random applications volume difficult and costly to manage  Fire and forget less care taken over application submission, less crafting applications to suit the role  Jobsites poor at filtering candidates Candidates without the right skills, experience and qualifications can still apply  Many skilled people “sitting tight” Risk of changing jobs “too high” Meeting Candidates and Their Expectations
  31. 31. My 8 Recommendations for Great Social Media Recruitment Wow! I am I Found an Expert! the Right Person They Wrote What Nice Back! People! Meeting Candidates and Their Expectations
  32. 32. 1. Open, honest, trustworthy, responsible communications Meeting Candidates and Their Expectations
  33. 33. 2. Easy route back to your official website from job ads Meeting Candidates and Their Expectations
  34. 34. 3. Conversation and interaction not one-way “broadcasting” Meeting Candidates and Their Expectations
  35. 35. 4. Adopt a human approach Be caring and courteous Be relevant (not boring!) Be proactive and helpful Don’t over-automate Meeting Candidates and Their Expectations
  36. 36. 5. List jobs with full, detailed, descriptions I want a great, supportive culture, friendly people, attractive location, equality of opportunity and quality training. K? Thx. Bye!  Qualifications Working Location Salary Skills Training Holidays Benefits T&CS required hours Meeting Candidates and Their Expectations
  37. 37. 6. Have a simple, reliable, quick, application process Meeting Candidates and Their Expectations
  38. 38. 7. Have a mobile friendly websites/job offer listing Meeting Candidates and Their Expectations
  39. 39. 8. Have fun with your social media recruitment Meeting Candidates and Their Expectations
  40. 40. Let‟s connect: www.colettemason.com www.colettemason.com www.colettemason.com/cern Meeting Candidates and Their Expectations

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