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Presentation for National Freelancers Day 2011 for PCG

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A presentation I gave to the PCG to be used as a one of the guest webinars for National Freelancers Day describing how social media marketing can help freelancers secure more opportunities.

If you're looking to showcase your expertise, boost your credibility or raise your market rate - social media is a great marketing tool to add into your business building strategies.

Find out some of Colette Mason's strategies.

Published in: Business, Technology
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Presentation for National Freelancers Day 2011 for PCG

  1. 1. How YOU Can Get More Freelance Business Using Social Media Colette Mason 23 rd November 2011 – National Freelancers Day, UK
  2. 2. Social Media Marketing? Why YOU Should Give a %#@£
  3. 3. Facebook 700 Million LinkedIn 120 Million Twitter 200 Million YouTube 490 Million Marketing is all about going " where the bodies are "
  4. 4. Agencies and businesses are finding people in new ways
  5. 6. How to Find Opportunities
  6. 7. http://www.tweetdeck.com Tweetdeck and Hootsuite are great tools for tracking who’s looking for help
  7. 8. http://www.tweetdeck.com You can follow latest trends in your industry
  8. 9. http://www.twellow.com Tips for growing your following
  9. 10. http://www.twellow.com
  10. 11. http://www.twellow.com
  11. 12. Facebook pages/groups
  12. 13. LinkedIn groups/discussions/Q&A
  13. 14. Some of my Social Media Marketing Results
  14. 15. http://www.twitter.com Twitter: £14,000 Order
  15. 16. http://www.facebook.com Social Proof
  16. 17. http://www.facebook.com National and International Opportunities
  17. 18. http://www.facebook.com Keep in touch with "connected" people
  18. 19. http://www.linkedin.com <ul><li>Usability study on air freight rates calculator </li></ul><ul><ul><li>10 days consultancy </li></ul></ul>Keep in touch with existing customers and contacts
  19. 20. Social Media Do’s and Don’ts
  20. 21. How to Get Started <ul><li>Create an online presence/brand that reflects who you are </li></ul><ul><li>Get a good quality photo </li></ul><ul><li>More details is better than less </li></ul><ul><li>Get testimonials </li></ul><ul><li>Pick a relevant memorable name </li></ul><ul><li>Listen first act second </li></ul><ul><li>Start building then maintain your following </li></ul>
  21. 22. How to Get Started <ul><li>Be authentic </li></ul><ul><li>Individualize your approach </li></ul><ul><li>Share interesting stuff </li></ul><ul><li>Focus on substance </li></ul><ul><li>Don’t be overly promotional </li></ul><ul><li>Monitor profiles for around 10 minutes a day and interact with your followers and profiles of other people you value </li></ul>
  22. 23. Authority Websites How to Turbocharge Your Opportunities
  23. 24. Set Up an Authority Website Create a Strong Credible Personal Brand
  24. 25. Connect with Colette
  25. 26. Connect with Colette <ul><li>Social Media </li></ul><ul><ul><li>www.facebook.com/ConnectWithColette </li></ul></ul><ul><ul><li>www.twitter.com/colettemason </li></ul></ul><ul><ul><li>www.linkedin.com/in/colettemason </li></ul></ul><ul><li>Websites </li></ul><ul><ul><li>www.socialmediasuccessin7days.com/free </li></ul></ul><ul><ul><li>www.colettemason.com/nfd </li></ul></ul>
  26. 27. How YOU Can Get More Freelance Business Using Social Media Colette Mason 23 rd November 2011 – National Freelancers Day, UK

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