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Navigating the twists and turns of funding skateparks


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Webinar, September 27, 2016
Hosted by Stantec's Action Sport Group

Published in: Engineering
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Navigating the twists and turns of funding skateparks

  1. 1. Webinar | September 27, 2016 Hosted by Stantec’s Action Sport Group Navigating the twists & turns of funding skateparks
  2. 2. Speaking Panel Kanten Russell Project Manager in Stantec’s Action Sport Group Peter Whitley Tony Hawk Foundation Meredith Noble Grant writing/funding Specialist, Stantec Mike McIntyre Principal for Stantec’s Action Sport Group Sarah Anderson Nyack, NY Skatepark Keith “K-Dub” Williams Town Park Skatepark, Oakland, CA Tariq Saqqaf Madison, WI Skatepark Fund Patrick Hasburgh Madison, WI Skatepark Fund
  3. 3. Introduction (the value that skateparks bring to a community) Examples (from other successfully funded skatepark projects) Fundraising Toolkit Preview Your Message Your visual message and social media Funding Sources (you may not have thought about)
  4. 4. Introduction Getting the kids off the couch The value that skateparks bring to a community…
  5. 5. Why Fund a Skatepark? 5 Reasons to Have a Skatepark 1. With 6.3 million skateboarders in the U.S., and only about 3,500 skateparks available for them to ride, the need for more safe skateparks has never been greater (right now it’s 1800 people to each skatepark). 2. Skateboarding is popular - It’s the 3rd most popular sport among youth ages 8-18, after football and basketball (SGMA study). 3. Healthy activity. 4. Improves communities – provides a safe place to recreate. 5. If a city doesn’t have a skatepark, it is a skatepark.
  6. 6. Typical cost & size of a skatepark Nyack Skatepark Lynch Family Skatepark Nyack Skatepark • Example of a small skatepark • 5,000 SF • $220,000 Lynch Family Skatepark • Example of a large skatepark • 40,000 SF • $2.8M Watch the video here
  7. 7. from other successfully funded skatepark projects… • Goodman Skatepark, Madison, WI • Town Park Skatepark, Oakland, CA • Nyack, NY Skatepark Examples
  8. 8. Patrick Hasburgh Founder Madison Skatepark Fund Madison, WI Patrick Hasburgh
  9. 9. Tariq Saqqaf Member Madison Skatepark Fund Madison, WI Tariq Saqqaf
  10. 10. Madison, WI| Goodman Skatepark
  11. 11. Project Background • The all-volunteer, Madison Skatepark Fund, had a goal to bring the truly public skatepark to Madison. • Founded in 2001 and completed in 14 years. • Madison Skatepark Fund raised 3/4s of the $1.2M price tag. Madison, WI| Goodman Skatepark
  12. 12. What We Did • 4000 signatures • Grass roots efforts (benefit concerts, website, social media, skate jams) • Parcel of land secured & $300,000 from the City $10,000 challenge grant: Tony Hawk Foundation • $200,000 Dane County Board • "Willy Street Co-op Eggplant Bowl“ $50,000 • Goodman Foundation: $250,000 for naming rights • Additional grant: National Parks Service Madison, WI| Goodman Skatepark
  13. 13. Project Benefits/Community Impact • 100 people visit the park every day • A "Friends" group has been formed • Promotes diversity – weekly women’s skate night • No complaints about noise or traffic at the park. Madison, WI| Goodman Skatepark
  14. 14. Keith “K-Dub” Williams Program Development For The Town Art x Skateboarding Oakland, CA Keith “K-Dub” Williams
  15. 15. Oakland, CA| Town Park Skatepark
  16. 16. Project Background • DeFremery Park - wanted to create a safe, constructive environment for the neighborhood’s youth. • 2007 - built wood ramps. • 2014 - with the help of Levi’s, organized a community- wide volunteer effort to build the park. Phase One of the Park opened. • 2015 – after a similar community volunteer effort with Levi’s donation, Phase 2 of the park opened. • Total cost: $700K. Oakland, CA| Town Park Skatepark
  17. 17. What we did • Showed the need for a free public skatepark • Gained support from the City of Oakland • Connected with Levi’s to fund the project • Did a public outreach with the skating community Oakland, CA| Town Park Skatepark Project Benefits/Community Impact • First free public skatepark in the area • Place for kids to stay active and out of trouble • Place for public art • Has hosted events for the local community
  18. 18. Sarah Anderson Skatepark Advocate Nyack Skatepark Nyack, NY Sarah Anderson
  19. 19. Nyack, NY| Skatepark
  20. 20. Project Background • Petition: 1,000 signatures • Launched the “Nyack Needs a Skatepark” Facebook page • Nyack village trustees voted unanimously in favor of the park in March 2013 Nyack, NY| Skatepark
  21. 21. Nyack, NY| Skatepark What We Did
  22. 22. Nyack, NY| Skatepark Project Benefits/Community Impact • Unified skateboarders • Full scholarships for youth in need • The 1st and only free public skatepark in Nyack. • The most utilized feature of Nyack's Memorial Park. • Inspired several other skatepark movements in the area and serves as a model for those projects. • Nyack has gained some east coast notoriety!
  23. 23. Visual Messaging & Social Media • Skatepark Project Websites • Social Media Pages Your Message
  24. 24. Visual Messaging & Social Media Examples • Websites for project info, surveys, and donations • Great source for skatepark education • Grassroots fundraising campaigns • Guerrilla marketing to get people’s attention • Promote crowdsourcing for funding • Social media is a great tool for visual impact
  25. 25. Online Project Website for Community Input
  26. 26. Advocate Skatepark Website
  27. 27. Social Media Advocacy Skatepark page
  28. 28. Peter Whitley Programs Director Tony Hawk Foundation Seattle, WA Peter Whitley
  29. 29. Funding Sources • Tony Hawk Foundation Grant • Other Funding Sources • What are the Current Costs for Skateparks?
  30. 30. Tony Hawk Foundation What We Do 400+ Skatepark projects reviewed in 2015 $5.5M Awarded by THF 572 Skatepark projects funded by THF in the US 5.5M Visitors annually who enjoy THF-funded skateparks
  31. 31. Tony Hawk Foundation Successful fundraising requires: • Project awareness by the community. • A multi-faceted approach that relies on as many difference sources as possible.
  32. 32. Tony Hawk Foundation Funding Sources • Grassroots Fundraising (T-shirts, car-washes, art-deck raffles, & change jars) • In-Kind Donations (Product and service donations) • Business Donations (Local businesses via direct donation) • Local Government (General fund, capital improvement funds, and capital funds from levies or bonds) • Local Charities (Non-profits, churches, fraternal organizations, etc.) • Large Grants (State and county grants)
  33. 33. Tony Hawk Foundation What are the Current Costs for Skateparks? • The Tony Hawk Foundation uses a range of $40 to $50 a square foot for estimating the cost of a new skatepark project. This is approximate and will vary based on project conditions.
  34. 34. Meredith Noble Funding Specialist Stantec Anchorage, AK Meredith Noble
  35. 35. • Funding Overview • Other Funding Sources • Grant Writing • Funding Toolkit Fundraising Toolkit Preview
  36. 36. Funding Buckets  General Funds  Recreation service area tax assessment  Parks & Rec.  Grassroots fundraising
  37. 37. Funding Buckets  General Funds  Recreation service area tax assessment  Parks & Rec.  Grassroots fundraising  Materials  Labor  Land  Equipment
  38. 38. Funding Buckets  General Funds  Recreation service area tax assessment  Parks & Rec.  Grassroots fundraising  Community Development Block Grant  State parks/ facilities funding  EPA Brownfield Clean-Up funds  Legislative appropriations  Materials  Labor  Land  Equipment
  39. 39. Funding Buckets  General Funds  Recreation service area tax assessment  Parks & Rec.  Grassroots fundraising  Community Development Block Grant  State parks/ facilities funding  EPA Brownfield Clean-Up funds  Legislative appropriations  National foundations  Local foundations/trusts  Employer giving programs  Individual donors  Corporate sponsorship  Materials  Labor  Land  Equipment
  40. 40. Funding Sources It’s very rare for any one funding source to provide 100% of a project’s financial needs. Skateparks require a multitude of funding sources to bring all of those moving pieces together.
  41. 41. Funding Strategy Sample Funding Matrix Funding Agency Eligible Projects Eligible Applicants Funding Available Application Deadline How to Apply (State) Land and Water Conservation Fund Funds outdoor and recreational resources. Local gov’t. Non- profit conservation orgs. School Districts. Unclear (likely $50-75k) May 1 Kohler Foundation Inc. Support projects with educational and arts initiative. Public institutions or non-profit $5k* Mar. 15, Sept. 15 Recommend identifying an art oriented partner and pitching Kohler’s support in developing ‘rideable’ art pieces. Andersen Corporate Foundation Funds projects that build, promote and preserve communities. Capital projects allowed. Non-profit, universities $2-50k. Feb. 15, June 15, Oct .15 te-responsibility/community- involvement/andersen-corporate- foundation/#toggle-id-5 Tony Hawk Foundation Support skateparks in low income areas. Local gov’t, non- profit. $25k max. Jan. & July application/ EPA Community- Wide Assessment, Planning and Clean-up Grants Supports inventory, assessment, planning and clean- up of brownfield sites for reuse. States, communities, tribes, non-profits Varies per program Varies per program Research Funding Opportunities
  42. 42. Research Funding Opportunities • Set up an excel form like that on the previous slide to track funding opportunities. Google any possible funding source that could fund a portion of your project. This process should take roughly 20 hours. • Think Creatively. Can the site manage stormwater runoff? Is there grant funding for outdoor energy efficiency lighting? Can features of the park be rideable art? How does the project support economic development? • Verify that you are eligible to apply before preparing an application. (This can take longer than you would think). • Your best opportunities are local and state based.
  43. 43. Tips for Funding Research • Request examples of successful applications from past recipients and learn about what the requirements were to pursue and manage a certain grant. • Ask what percentage of applicants are awarded so you can assess your odds of success. • Research a Foundation’s funding history through 990 Tax Forms. You can often access this database at your local library for free:
  44. 44. Tips Continued… • Identify a non-profit partner • Form a diverse ‘Advisory Committee’ • Appoint a leader for managing the fundraising process • Research funding history through 990 Tax Form:
  45. 45. This 990-form was pulled from the Tony Hawk Foundation website to show an example of communities that were awarded funding and in what amount. Most libraries can provide free access to the Foundation Center directory. The value of doing this is to see what kind of resources each Foundation has and to make sure that their giving history would align with your project.
  46. 46. Funding Strategy • Select top funding sources to pursue. This may only be two or three opportunities. • Summarize your funding strategy on one page. Share this ‘road map’ broadly. • Expect the plan to change. Update your funding strategy and carry forward. • Integrate your Public Awareness and Involvement Campaign. • Take breaks as needed and have fun! Develop Fundraising Plan
  47. 47. Programs of Note Land and Water Conservation Fund (State Program) HUD Community Development Block Grants Placemaking such as Southwest Airlines Project for Public Spaces, National Endowment for the Arts, ArtPlace, etc. Placemaking projects could develop rideable pieces of art. EPA Brownfield Assessment, Planning, & Clean- up Grants and Revolving Loan Funds (This may be relevant if you are interested in developing a contaminated property into a skatepark. Contact for more info).
  48. 48. Funding Strategy • Stantec’s Project Managers can help • Have a back up plan for changes in the project team • Maintain detailed project records • Your reputation as an awardee is important— always submit reports on time and of high quality • Build your skatepark!!! Implement Plan & Administer Awards
  49. 49. Questions? Please feel free to contact us at We’ll direct your question to the appropriate person.