Fita presentation

241 views

Published on

Presentation using social media for business given to Folkestone Independent Traders Association September 2012

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
241
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Ask for suggestions first
  • Fita presentation

    1. 1. Top Tips on using SocialMedia for a Local Business Webscape Marketing Social Media, SEO & Online
    2. 2. Background• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s Creative Quarter• Digital marketing - SEO, PPC, social media, email marketing Webscape Marketing Social Media, SEO & Online
    3. 3. What do we mean by social media? Webscape Marketing Social Media, SEO & Online
    4. 4. Hands up if you...• Haven’t touched social media at all?• Have dabbled a bit but not sure doing it right?• Feel doing it pretty well already? Webscape Marketing Social Media, SEO & Online
    5. 5. 1 of 10 You dont have to be a fan of social media personally to use it for your business. Webscape Marketing Social Media, SEO & Online
    6. 6. 2 of 10 Social media has many benefits: Catch people on the move (mobile) Large captive audience Wide demographic profile Webscape Marketing Social Media, SEO & Online
    7. 7. 3 of 10 SEO Value - If you want your website to rank on Google you need to be using social media to get likes, follows and shares. Webscape Marketing Social Media, SEO & Online
    8. 8. 4 of 10 The top reason why people will follow you is for offers, promotions and deals - not because you think you are great. Webscape Marketing Social Media, SEO & Online
    9. 9. 5 of 10 Twitter One big conversation. Short and sweet, little and often. Not all about celebs. Can monitor for keywords: Folkestone Get followers to RT. Webscape Marketing Social Media, SEO & Online
    10. 10. 6 of 10 Facebook Create a Page for your business. Encourage customers to check in/follow. Use Facebook ads to reach typical customers (age, geo, interests). Webscape Marketing Social Media, SEO & Online
    11. 11. 7 of 10 Pinterest lifestyle, home, travel, food Good SEO value Webscape Marketing Social Media, SEO & Online
    12. 12. 8 of 10 Plan what you are going to talk about from week to week, month to month Webscape Marketing Social Media, SEO & Online
    13. 13. 9 of 10 Promote your social media profiles on your website, emails and offline. Webscape Marketing Social Media, SEO & Online
    14. 14. 10 of 10 Listen and always respond! (even if it’s to negative feedback) Webscape Marketing Social Media, SEO & Online
    15. 15. Next StepsFor more help pick up a business card andcall us for a chat. Webscape Marketing Social Media, SEO & Online

    ×