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Digital Kent - selling more online workshop

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Slides from workshop covering steps to help sell more online using the model of ASSETS, from a workshop at the October 2013 Digital in Kent conference led by Josh Whiten of Webscape Marketing

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Digital Kent - selling more online workshop

  1. 1. WORKSHOP: Sell More Online Josh Whiten Webscape Marketing
  2. 2. Customer Focused
  3. 3. Customers are Assets
  4. 4. ASSETS
  5. 5. A = Analysis
  6. 6. What are you selling? Who do you sell to? Where are they online?
  7. 7. Audience Competitors Website Visitors Products Pricing Profits
  8. 8. S = Search
  9. 9. What search terms? Natural or Paid
  10. 10. S = Social
  11. 11. Where are they? What do they like?
  12. 12. E = Engagement
  13. 13. Who Engages Most? Conversions Enquiries Repeat Visits Time on Site Pages Visited Bounce Rate
  14. 14. T = Tracking
  15. 15. Online tracking Telephone tracking
  16. 16. S = Start Over
  17. 17. Repeat customers Repeat the process
  18. 18. ASSETS
  19. 19. Josh Whiten Webscape Marketing www.webscapeseo.com @joshwhiten #digikent

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