Blogging and Social Media Presentation

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How to Create Powerful Blogs and Integrate them into your Social Media Strategy

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  • Ask for suggestions first
  • Ask for suggestions. Mummy Bloggers – discuss.
  • Matt Cutts for GoogleExplain SEO benefits; adds fresher content, tick box for google
  • Developing a content strategy can help you plan blog content and also content for emails, social media, web content, promotions and more
  • Each element sends and receives visitors from each other
  • Blogging and Social Media Presentation

    1. 1. How to Create Powerful Blogs and Integrate them into your Social Media Strategy Webscape Marketing Digital Marketing Solutions
    2. 2. What is a blog?• Online diary• Conversational• News based• Communication channel• Closed or open to comments Webscape Marketing Digital Marketing Solutions
    3. 3. Types of Blogs• Pseudo journalistic blogs• Educational/informative• Hobby/special interest blogs• Commercial blogs• Review blogs• Spammy blogs• Rant blogs• Political blogs Webscape Marketing Digital Marketing Solutions
    4. 4. Benefits of blogging• Adds a human face to your organisation and your website.• Blogging can present you as an authority and an expert.• Blogs can attract new followers to convert into customers.• Blogs can open up new channels of communication.• Blogs can be used to support and lead social media.• SEO benefits for search engine marketing.• Your blog identity can open new doors . Webscape Marketing Digital Marketing Solutions
    5. 5. How to run your blog?• WORDPRESS (recommended)• Blogger• Internal or External Webscape Marketing Digital Marketing Solutions
    6. 6. Internal or External blogs?A blog hosted in your website:• Domainname.com/blog helps with SEO.• Simpler for admin.• Gives your online presence more depth.• Can be used to freshen up your contentA blog hosted outside your website:• May be seen as more independent and authoritative.• Links from a separate domain can have SEO value.• More freedom to speak outside brand constraints. Webscape Marketing Digital Marketing Solutions
    7. 7. Developing and sustaining a content plan • Set your aims • Research target audience • Identify key seasonal topics • Fill gaps with floating content • Leave gaps for topical content • Blogging frequency • Blogging style • Blogging access Webscape Marketing Digital Marketing Solutions
    8. 8. Sample Annual Content StrategyTime Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Period:Main Seasonal Seasonal Floating Seasonal Seasonal Floating Seasonal Seasonal Seasonal Seasonal Floating FloatingFocus: topic topic topic topic topic topic topic topic topic topic topic topicSub Topics: Floating Floating Topical Floating Floating Floating Floating Topical Topical Floating Floating Floating(for use in topic topic content topic topic topic topic content content topic topic topicemail, blogposts, PR,tweets and Topical Topical Topical Topical Floating Topical Topical Topical Topical Floating Topical Floatingfacebook) content content content content topic content content content content topic content topic
    9. 9. Sources of information and inspiration • Podcasts • Google Alerts • Industry websites • Twitter monitoring • Press releases • Email newsletters • Youtube • Conversations • Events Webscape Marketing Digital Marketing Solutions
    10. 10. Example blog posts• Video blogs• News• Comment• Review• Analysis• Interview• Industry trends• Case studies• Phrase specific (SEO) Webscape Marketing Digital Marketing Solutions
    11. 11. What makes good blog content? • Not all about you or your business • Share things of interest and say why • Comment on issues and trends • Add value • Talk about third parties • Show what you do Webscape Marketing Digital Marketing Solutions
    12. 12. Guidelines for blog writing• 150-350 words per post.• No more than one internal linkper post to your website content.• Ideally one outbound link to arelevant site per post.• Tag and categorise. Webscape Marketing Digital Marketing Solutions
    13. 13. Outsourcing blogging• Like PR, needs good lines of communication.• PR agencies (not all agencies up to speed onblogging and social media).• Freelance writers/copywriters.• Online marketing agencies like Webscape.• Students.• Internal staff – may need training.• Also overlaps with social media management. Webscape Marketing Digital Marketing Solutions
    14. 14. Social media channels• Facebook• Twitter• Google +• Youtube• Linkedin• Social Bookmarking Webscape Marketing Digital Marketing Solutions
    15. 15. Integrating blogs with social media blog business / organisationwebsite social media Webscape Marketing Digital Marketing Solutions
    16. 16. Promoting your blog• Manually share each blog post on social.• Share more than once.• Syndicate your blog content using RSS.• Promote blog in social auto follow messages.• Follow and comment on key influencers blogs as yourblog.• Add to your email signatures.• Submit to blog directories.• Target key influencers with vanity social marketing. Webscape Marketing Digital Marketing Solutions
    17. 17. Blogging for SEO• Keyword research to identify long tail search terms.• Write blogs to target search terms in heading andcontent.• Place posts in tags and categories to match target searchterms.• Add 1 x internal link to a commercial page with searchterm in anchor text Webscape Marketing Digital Marketing Solutions
    18. 18. Revenue opportunities from blogging• Become an industry expert.• Build a vanity following.• Invite product reviews• Sponsored blog posts.• Sponsored links in blog posts. Webscape Marketing Digital Marketing Solutions
    19. 19. Summary• Explored benefits of blogging• Identified ways to blog• Developed a content strategy• Integrated blogging with social media• Explored wider uses of blogging Webscape Marketing Digital Marketing Solutions
    20. 20. Next StepsFor further advice or assistance please contact:Josh WhitenWebscape Marketinghttp://www.webscapeseo.comjosh@webscapeseo.com07850 093471 Webscape Marketing Digital Marketing Solutions

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