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Basepoint Social Media for Business Presentation

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Presentation on using social media for business delivered by Josh Whiten of Webscape Marketing on 21/06/12 at Basepoint Folkestone

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Basepoint Social Media for Business Presentation

  1. 1. How to use Social Media for your Business Webscape Marketing Social Media, SEO & Online
  2. 2. Background• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s Creative Quarter• Digital marketing - SEO, PPC, social media, email marketing Webscape Marketing Social Media, SEO & Online
  3. 3. Webscape MarketingSocial Media, SEO & Online
  4. 4. 1 of 10 You dont have to be a fan of social media to use it for your business. Webscape Marketing Social Media, SEO & Online
  5. 5. 2 of 10 Social media has multiple uses; communication, prospecting , SEO, customer service, branding and PR. Webscape Marketing Social Media, SEO & Online
  6. 6. 3 of 10 If you want your website to rank on Google you need to be using social media to get likes, follows and shares. Webscape Marketing Social Media, SEO & Online
  7. 7. 4 of 10 Twitter isnt just about celebrities - it can be a targeted prospecting tool. Webscape Marketing Social Media, SEO & Online
  8. 8. 5 of 10 The top reason why people will follow you is for offers, promotions and deals - not because you think you are great. Webscape Marketing Social Media, SEO & Online
  9. 9. 6 of 10 Use Facebook and Twitter to promote a local business. Webscape Marketing Social Media, SEO & Online
  10. 10. 7 of 10 Use Pinterest for SEO links and for e-commerce or aspirational services. Webscape Marketing Social Media, SEO & Online
  11. 11. 8 of 10 Set a content strategy that encourages sharing and agree and a brand tone of voice. Webscape Marketing Social Media, SEO & Online
  12. 12. 9 of 10 Promote your social media profiles on your website and offline. Webscape Marketing Social Media, SEO & Online
  13. 13. 10 of 10 Use little and often, listen and respond. Webscape Marketing Social Media, SEO & Online
  14. 14. Next StepsFor help with SEO, social media or PPC:Josh WhitenWebscape Marketinghttp://www.webscapeseo.comFacebook.com/webscapemarketing@webscapeseojosh@webscapeseo.com07850 093471 Webscape Marketing Social Media, SEO & Online

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