SEO<br />
“A first place on Google is worth as much as a top location in Regent Street (London)”<br />
“you can’t use what you can’t find”<br />- Peter Morville<br />
SEO starts from day one<br />
prevention is better than cure<br />
avoid double work<br />
building authority is a slow process<br />
how do search engines work<br />
crawlers<br />Interpretation<br />database<br />webserver<br />servers<br />
crawlers<br />
find new websites through links<br />frisomat.com => frisomat.fr<br />
check up on known websites<br />
interpretation servers<br />
give webpages and websites scores<br />pagerank, relevance<br />
analyse the website and webpages<br />structure , topics, keywords<br />
database servers<br />
store data from interpretation servers<br />
match webpages with topics<br />
store every word<br />index the entire web<br />
webservers<br />
display the search box<br />
interact with the database server<br />
display the search results<br />
content<br />
content is king<br />
users are the target audience<br />bouncing visitors are useless visitors<br />
create topic oriented pages<br />target specific keywords<br />
respect copywriting rules<br />no keyword stuffing, scanable text<br />
use lists<br />easy to read, ranking factor<br />
keywords<br />
mention important words<br />what solutions do my customers search for?<br />
mind the keywords density<br />again, users are the target audience<br />
place your keywords<br />title, description, alt-text, H1, ...<br />
links<br />
content related websites<br />
popular websites<br />
internal linking<br />link keywords to specific pages<br />
local SEO<br />
webserver in target country<br />
top level domain<br />.be .fr .es .pt .de .nl .bg .hu .pl .ro .ru .sk .ua .co.uk<br />
use placenames<br />country, province, territory, city<br />
Google Maps<br />
search engine result page<br />
title<br />description<br />URL<br />result<br />
Welcome to Frisomat | Frisomat Industrial buildings<br />Industrial buildings, Prefabricated buildings, Industrial hangars...
extension of your website<br />
convince potential customers<br />keywords, call-to-action<br />
the title<br />
Welcome to Frisomat | Frisomat Industrial buildings<br />
the actual link people click on<br />
name your product<br />what can they find on the page<br />
mention your brand<br />use the SERP as a place for branding<br />
Welcome to Frisomat | Frisomat Industrial buildings<br />
Industrial buildings & steel constructions | Frisomat<br />
the description<br />
Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastru...
your 2 sentences sales pitch<br />benefits, features<br />
make it personal<br />
use keywords<br />
ask them to click<br />
Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastru...
You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovati...
the URL<br />
http://www.frisomat.com/co/default.aspx<br />
name your pages correctly<br />
use keywords<br />
Industrial buildings & steel constructions | Frisomat<br />You are looking for a steel building, personalized for your com...
another example<br />
Aviation | Frisomat Industrial buildings<br />Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms...
Steel airplane & helicopter hangars | Frisomat<br />Industrial buildings, Prefabricated buildings, Industrial hangars, Sho...
Steel airplane & helicopter hangars | Frisomat<br />You need a steel hangar for airplanes or helicopters? We offer a light...
Steel airplane & helicopter hangars | Frisomat<br />You need a steel hangar for airplanes or helicopters? We offer a light...
Web Analytics<br />
# visitors<br />
# keyword combinations<br />
non branded keywords<br />
# conversions<br />
thank you!<br />
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SEO

  1. 1. SEO<br />
  2. 2. “A first place on Google is worth as much as a top location in Regent Street (London)”<br />
  3. 3. “you can’t use what you can’t find”<br />- Peter Morville<br />
  4. 4. SEO starts from day one<br />
  5. 5. prevention is better than cure<br />
  6. 6. avoid double work<br />
  7. 7. building authority is a slow process<br />
  8. 8.
  9. 9. how do search engines work<br />
  10. 10. crawlers<br />Interpretation<br />database<br />webserver<br />servers<br />
  11. 11. crawlers<br />
  12. 12. find new websites through links<br />frisomat.com => frisomat.fr<br />
  13. 13. check up on known websites<br />
  14. 14. interpretation servers<br />
  15. 15. give webpages and websites scores<br />pagerank, relevance<br />
  16. 16.
  17. 17. analyse the website and webpages<br />structure , topics, keywords<br />
  18. 18. database servers<br />
  19. 19. store data from interpretation servers<br />
  20. 20. match webpages with topics<br />
  21. 21. store every word<br />index the entire web<br />
  22. 22. webservers<br />
  23. 23. display the search box<br />
  24. 24. interact with the database server<br />
  25. 25. display the search results<br />
  26. 26.
  27. 27. content<br />
  28. 28. content is king<br />
  29. 29. users are the target audience<br />bouncing visitors are useless visitors<br />
  30. 30. create topic oriented pages<br />target specific keywords<br />
  31. 31. respect copywriting rules<br />no keyword stuffing, scanable text<br />
  32. 32. use lists<br />easy to read, ranking factor<br />
  33. 33. keywords<br />
  34. 34. mention important words<br />what solutions do my customers search for?<br />
  35. 35. mind the keywords density<br />again, users are the target audience<br />
  36. 36. place your keywords<br />title, description, alt-text, H1, ...<br />
  37. 37.
  38. 38. links<br />
  39. 39. content related websites<br />
  40. 40. popular websites<br />
  41. 41. internal linking<br />link keywords to specific pages<br />
  42. 42. local SEO<br />
  43. 43. webserver in target country<br />
  44. 44. top level domain<br />.be .fr .es .pt .de .nl .bg .hu .pl .ro .ru .sk .ua .co.uk<br />
  45. 45. use placenames<br />country, province, territory, city<br />
  46. 46. Google Maps<br />
  47. 47.
  48. 48. search engine result page<br />
  49. 49. title<br />description<br />URL<br />result<br />
  50. 50. Welcome to Frisomat | Frisomat Industrial buildings<br />Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...<br />http://www.frisomat.com/co/default.aspx<br />
  51. 51. extension of your website<br />
  52. 52. convince potential customers<br />keywords, call-to-action<br />
  53. 53. the title<br />
  54. 54. Welcome to Frisomat | Frisomat Industrial buildings<br />
  55. 55. the actual link people click on<br />
  56. 56. name your product<br />what can they find on the page<br />
  57. 57. mention your brand<br />use the SERP as a place for branding<br />
  58. 58. Welcome to Frisomat | Frisomat Industrial buildings<br />
  59. 59. Industrial buildings & steel constructions | Frisomat<br />
  60. 60. the description<br />
  61. 61. Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...<br />
  62. 62. your 2 sentences sales pitch<br />benefits, features<br />
  63. 63. make it personal<br />
  64. 64. use keywords<br />
  65. 65. ask them to click<br />
  66. 66. Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...<br />
  67. 67. You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.<br />
  68. 68. the URL<br />
  69. 69. http://www.frisomat.com/co/default.aspx<br />
  70. 70. name your pages correctly<br />
  71. 71. use keywords<br />
  72. 72. Industrial buildings & steel constructions | Frisomat<br />You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.<br />http://www.frisomat.com/co/default.aspx<br />
  73. 73. another example<br />
  74. 74. Aviation | Frisomat Industrial buildings<br />Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...<br />http://www.frisomat.com/co/Applications/Aviation/Default.aspx<br />
  75. 75. Steel airplane & helicopter hangars | Frisomat<br />Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...<br />http://www.frisomat.com/co/Applications/Aviation/Default.aspx<br />
  76. 76. Steel airplane & helicopter hangars | Frisomat<br />You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality.<br />http://www.frisomat.com/co/Applications/Aviation/Default.aspx<br />
  77. 77. Steel airplane & helicopter hangars | Frisomat<br />You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality!<br />http://www.frisomat.com/co/applications/aviation.aspx<br />
  78. 78.
  79. 79. Web Analytics<br />
  80. 80. # visitors<br />
  81. 81. # keyword combinations<br />
  82. 82. non branded keywords<br />
  83. 83. # conversions<br />
  84. 84. thank you!<br />

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