Since every business is different there is not one combination of social
networks or online marketing initiatives that is right for everyone.
For now, you should at least look at these:
1. Google’s Place for Business Listing
2. Facebook Brand Page
Use the channels that highlight the appeal of your product or
Identify which combination of touch points are most likely to help
you reach your social media (and broader business) objectives.
See social media as more than a
73% of all online activity is related to local content
Reach millions of Google users for free
97% of consumers search for local businesses online –
the easiest way to show up on Google Search and Maps.
If you have a physical, bricks and mortar location …
Largest social network in the world
Facebook offers insights to help you track your efforts and page
It’s a natural place to effortlessly keep in touch with people you
already know (e.g. friends and employees).
If your business has a social side or if that’s what you’re looking to build
A professional Yelp page reinforce credible brand image through
Encourage brand ambassadors who can be more powerful than
any promotion that you run
If you’re a bricks and mortar product or service provider…
When people search for you using Google, your LinkedIn profile
will most likely be the first page that comes up.
Use LinkedIn as a social CRM (Customer Relationship Manager)
By creating a company page you can increase your companies
reach and can gain insight through page analytics.
If you’re a professional service provider…
Once you’ve chosen your social channels, use the applicable social
objects (e.g. images, videos, articles, resources, etc.) and communication style.
At least 1/3 of adults post each
78% of consumers trust peer
recommendation while only
14% trust advertisements
1. Google Places for Business
(In no particular order)
Use Mobile Apps to easily stay
Connected across your social
ContentMarketingInstitute.com 4 Steps to Strengthen your Social Media Channels
Mashable 10 Hot Social Networks to Watch
TheNextWeb.com Reorganizing the social media landscape with the updated