E-rehab’s Internet Marketing Strategy for PT Private Practices

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E-rehab’s Internet Marketing Strategy for PT Private Practices

David Straight, PT, President of E-rehab will answer:

1. WHY is an Internet marketing strategy so important for PT private practices to take advantage of?
2. WHAT is an Internet marketing strategy by definition?
3. HOW does an Internet marketing work in a step-by-step process?
4. WHAT are the 3 keys to success with Internet marketing
5. WHAT are the 3 most common barriers that practice owners face
6. WHAT one thing can a practice owner do right now to get started on the pathway to success
7. WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in 30 days, 90 days, 1 year?

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  • Thank you Chris for putting together this presentationAlso would like to thank Dave Macolino of Billing Dynamix and Dr. Yuval from Verical for the opportunity to speak with you today
  • Marketing is defined by the American Marketing Association [AMA] as "the activity, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • A great and attractive website – in a service business people judge your quality of service by the physical image or evidence
  • Search EnginesUnlike old school advertising where you blanket your audience and hope for a bite, today it’s about being found on the search enginesThese are prequalified people looking for youComparison shoppers looking for the best, convenience, what they want when they want it
  • 325 million using FacebookTwitter is the fastest growing communications mediumThere are viral strategies that can be applied to keep your name and service offerings in front of your community
  • Pew InternetDeloitte Patient Consumer studies
  • 30 days: system just about ready 90 days: strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up1 year: 2-3 new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader
  • E-rehab’s Internet Marketing Strategy for PT Private Practices

    1. 1. Why you need an internet marketing strategy for your private practice…<br />David Straight, PT<br />Owner, E-rehab, LLC<br />www.e-rehab.com<br />
    2. 2. <ul><li>Decreased reimbursement
    3. 3. Increased competition
    4. 4. It’s the way society communicates
    5. 5. It facilitates relationships</li></ul>Why have an NET Marketing Strategy<br />
    6. 6. Patients and physicians will always refer friends and clients to the therapist they know,like, and trust.<br />
    7. 7. What is a NET Marketing Strategy?<br /><ul><li> Marketing is defined by the American Marketing Association [AMA]
    8. 8. Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities
    9. 9. Use this awesome multiplier, the Internet, to help us accomplish this goal. </li></li></ul><li><ul><li>Very time intensive and expensive process.
    10. 10. You must have a SYSTEM.</li></ul>Why is this so hard?<br />
    11. 11. <ul><li>Consistent
    12. 12. Predictable
    13. 13. Repeatable</li></ul>The most Successful Businesses use Systems<br />
    14. 14. Websites – You have 50 Milliseconds<br />
    15. 15. E-mail Newsletter<br />Branded<br />Personalized<br />Signature<br />Physical Address<br />- 98% would refer their friends or family <br />- 96%received treatment from the same physical therapist every visit.<br />- 76% received their first treatment in less than 48 hours <br />Paperwork<br />Link<br />Dave,<br />Services<br />HIPAA<br />Warning<br />Research your diagnosis:<br />Low back <br />Neck Pain<br />Shoulder<br />Hip<br />Knee<br />Ankle<br />Refer a<br />friend<br />Unsubscribe<br />Privacy Notice<br />Map Link<br />
    16. 16. Search engines<br />
    17. 17. Social Media-blogs, FB, Twitter<br />
    18. 18. <ul><li>Realize your market wants to communicate with you using the Internet
    19. 19. Make it a system and not a transaction
    20. 20. Find an expert to help you</li></ul>Three Keys to Success<br />
    21. 21. <ul><li> “It’s too expensive”
    22. 22. “I don’t have time”
    23. 23. “I don’t believe it works”</li></ul>Three Common Barriers<br />
    24. 24. E-rehab&apos;s Advantages<br />Price<br />Number #1 & only work with PTPPs<br />Experience – here every day to help you<br />Commitment to the Profession<br />
    25. 25. WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in… <br /><ul><li> 30 days - system just about ready
    26. 26. 90 days - strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up
    27. 27. 1 year - 2-3 new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader</li></li></ul><li><ul><li>Contact me Right Now!
    28. 28. David Straight, PT
    29. 29. 1-800-468-5161 x 1101
    30. 30. dave@e-rehab.com
    31. 31. www.e-rehab.com</li></ul>WHAT one thing can a practice owner do right now to get started on the pathway to success <br />

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