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IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM

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IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM - Webrazzi Summit 2015

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IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM

  1. 1. © 2014 IBM Corporation Third Dimension in Cloud Services with IBM SoftLayer H. Bora TAŞER Senior Cloud Advisor, IBM btaser@tr.ibm.com
  2. 2. © 2014 IBM Corporation2 Cloud is at the nexus of forces enabling this change Data Put to work in the cloud as the new basis of competitive advantage Mobile The activation point to engage customers in context using cloud-based services 50B The average mobile phone user checks their phone 150 Times Per Day Connected things on the planet generating data by 2020 72% of business leaders say cloud will be extremely important to their business success by 2016 Cloud Gives organizations of all sizes the ability to innovate at speed Social Revolutionize customer touch points with cloud- based social media Social connections occur daily 2 Billion
  3. 3. © 2014 IBM Corporation3 Cloud is one of the top 4 Strategic Initiatives of IBM 46 Cloud Datacenters planned until the end of 2015 8B USD invested to date to build Cloud Capabilities %80 of Fortune 500 Companies collaborate with IBM on CloudAcquired 18 Cloud Companies including SOFTLAYER Private, Hybrid, Public Clouds IBM Partnership IaaS, PaaS, SaaS, BPaaS, XaaS World-wide Reach 2014 Cloud Revenue 7B USD + %60 Yr/Yr Growth 2018 Market Opportunity ≈400B USD
  4. 4. © 2014 IBM Corporation4 The IBM Cloud Strategy Enabling business transformation Business Process as a Service Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructur e as a Service Smarter Commerce Watson Solutions GBS Cloud Business Solutions Software as a Service Platform as a Service Infrastructur e as a Service Smarter Workforce Smarter Cities Big Data & Analytics Watson Solutions Software Solutions BluemixTM Infrastructure Services On Premises Cloud Infrastructure Cloud Managed Services “In the new era of Cloud Computing, Application will be composable, Systems will be integrated, Services will be orchestrated, IT environments will be hybrid”
  5. 5. © 2014 IBM Corporation5 IBM SoftLayer stands apart in the market today by challenging common assumptions and providing the customer options.
  6. 6. © 2014 IBM Corporation6 SoftLayer offers a Global Cloud Platform of infrastructure choices for greater business agility Infrastructure choices Mix and match bare metal, virtual server instances and turnkey private clouds Triple Network Architecture Public, Private and management networks. Infrastructure Management System Common management interface and API across unified architecture • Only infrastructure solution with a common management interface and API across a unified architecture • Build and customize the environment based on what you want to achieve • Fine-tune to meet changing business needs or respond to competitive pressures • Any combination of compute, storage and network availability anytime.
  7. 7. © 2014 IBM Corporation7 Broad portfolio of infrastructure choices for greater business agility Bare metal with your own stack For high input and output (I/O)- intensive apps, databases, big data Shared virtual environment For unpredictable, seasonal or research and development workloads Dedicated virtualized environment Designed to be ideal for enterprises • Mix and match bare metal servers, virtual server instances and turnkey private clouds, and manage them from a single control pane or API • All deployed on-demand and provisioned automatically in real-time • Secure with fine-grained access. • Hourly or monthly. Physical or virtual. Dedicated or shared. • Additional services for compute, storage, network, security, platform management and big data are available
  8. 8. © 2014 IBM Corporation8 SoftLayer triple-network architecture is fundamental to infrastructure performance Load balancer Firewall Firewall Network security IMSVPN edge router VPN IMS Services Storage Infrastructure iSCSI Public network Management network Private network MPLS Linux SoftLayer integrates three distinct and redundant gigabit network architectures: • Public network: metered access to public network • Private network: unmetered access between server and data • Management network: out-of-band management via VPN connection • Each system has separate interfaces to each network with 100% SLA
  9. 9. © 2014 IBM Corporation9 Granular API offers more control, increased productivity and security IT management tools Hardware Custom applications Software SoftLayer portal Services Softlayer Data Center API Developers and administrators can: • Directly access more than 240 back-end services through more than 3,400 API methods • Control APIs at the function level, not just by pre-defined classes of APIs, for greater security • Build auto-scaling environments for on-demand growth
  10. 10. © 2014 IBM Corporation10 SoftLayer is designed to offer complete transparency from network topology down to the hardware The resulting visibility means you can have more control over your application and its performance – as a well as security and compliance management •With other cloud providers, you man only know: Zone Maybe the data center
  11. 11. © 2014 IBM Corporation11 IaaS Services on SoftLayer  Premium IaaS:  Bare metal compute  Shared/dedicated virtual compute  Block/object storage  Backup/recovery  Disaster recovery  Load balancers & Firewalls  Network Services (CDN, DNS, IDS)  Message Queue  Security (Antivirus, 2 Factor Authent)  Parallels  Cloud Server, Automation, Plesk Automation, Plesk Panels  Parallels existing ecosystem 1
  12. 12. © 2014 IBM Corporation12 PaaS & SaaS Services on SoftLayer Security:  QRadar  Trusteer Identity Svcs  AppScan SaaS Analytics & Digital Marketing:  Big Insights  Enterprise Marketing Management  Search Optimization  Social Media Analytics Business Applications:  Sterling Commerce  DemandTec  Cognos  Business Process Mgmnt  Asset and Facilities Mgmnt  Hosted MS Exchange (Silversky),  Hosted Email (SendGrid)  Customer Engagement (UserVoice),  Mobility BYOD - FiberLink (Enterprise Mobile Mgmnt) CMS: SAP/Oracle/Microsoft Hosted Private and Hybrid (OpenStack, CloudStack, Vmware) Big Data (Cloudera, Riak, Cloudant)  Virtual Desktop  SPSS (predictive analytics  Cognos  MY Bluemix – Ecosystem for Turkcell Partners and ISV’s 1 Solutions as a Service Operations • Predictive Asset Optimization • Smarter Asset Management • Smarter Buildings • Care Coordination • Emergency Mgmt center • Telematics Analytics Marketing • Customer Intelligence • Customer Data • Digital Commerce • Mobile industry accelerators • Social Analytics Other • Counter Fraud (Finance) • Adaptive Learning (HR) Premium Network:  L2/L3 MPLS NW services with Solftlayer  Bluemix  Aggregation layer for MTN ISV’s  Network API’s Platform Services:  Application Patterns  SAP  Oracle  Payment Systems  Emptoris (supply/contract mgmnt)  MessageSight (hi-perf messaging)  Endpoint Management  Websphere Commerce  SmartCloud Control Desk  SmartCloud Application Perf Management  Voice and SMS (SecureQuorum)  Analytics Platform (Kontagent) Information Management:  Watson  DBaaS (DB2 SQL)  DBaaS (DB2 NoSQL)  Infosphere Guardium  Infosphere Optim Other:  SmartCloud Social Business http://www.odin.com/fileadmin/parallels/docume nts/hosting-cloud-enablement/sp-aps-catalog- web_2014-0227.pdf Odin Catalogue on SoftLayer
  13. 13. © 2014 IBM Corporation13 bluemix.net
  14. 14. © 2014 IBM Corporation14 Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Useful APIs Applications in the cloud: Developers’ expectations have evolved.
  15. 15. © 2014 IBM Corporation15 …with DevOps, API integration, and catalog of services ** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
  16. 16. © 2014 IBM Corporation16 Securely integrate to and leverage data from your existing on premise systems and applications. API from On-Premise Data Orchestration (Future) Embedded Private API Catalog (Future) Secure Connector Cast Iron Integration This API provides access to on-premise data, specifically a lookup of the address where a customer purchase was made.
  17. 17. © 2014 IBM Corporation17 Monitor your apps in real time with integrated diagnostics for detailed application behavior.
  18. 18. © 2014 IBM Corporation18 Security without the headache: You focus on your apps and their data. IBM manages the rest. • Leveraging SoftLayer and IBM hosting experience Exploiting IBM portfolio of capabilities • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • Appscan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetration testing Data isolation in virtualized components Automated patch management Code Data Runtime Middleware OS Virtualization Servers Storage Networking Developer’s Focus IBM’s Focus
  19. 19. © 2014 IBM Corporation19 Sign up in minutes. Pay for what you use. Cloud based pricing models to serve developer needs. • 30 day trial - designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation of new services for applications already running on Bluemix • Pay as you go - optimized for flexibility, no term commitment Multiple Commitment Models • Subscription - term based optimized for cost, discounted from pay as you go rates • Zero to coding in less than 5 minutes Self Service • Credit card over the web in many countries – or through your IBM rep
  20. 20. © 2014 IBM Corporation20 IBM Cloud helps you; Generate New Revenue Channels Provide Agility, Flexibility & Control Create Partners & Developer Ecosystem © 2014 IBM Corporation Transformational Change Places power at the fingertips of business leaders, Ecosystem Players and IT Organizations to work in new, faster, more impactful ways as their roles change.
  21. 21. © 2014 IBM Corporation21 A Tidal Shift is occurring: clients of all sizes are shifting their IT spend to third parties - MSPs are the new IT department. Client Site Client data center Managed IT MSP HostedMSP Managed Client MSP Shared Multi-tenant Client A Client B MSP Public A Users B (Source of figure: Gartner)On Premise Off Premise IT buyers and managers, and their Business counterparts, will increasingly demand a mix of providers and types3 81% of US companies already use public cloud services1 Enterprises expect 46% of their IT services to be delivered via cloud 3 years from now1 By 2020, almost 40% of all servers will be in Service Providers’ data centers – up from 13% in 20111 1 IDC, Worldwide SaaS and Cloud Software, 2013 — Software Will Never Be the Same, December 2013[PB1 2 IDC Predicts 2014 3 Saugatuck Doc#1258SSR 29Aug13 4 Estimate given by IDC for MM Self- Serve SaaS business case 70% of MM clients expected to buy cloud services from local SPs4 60% of US enterprise-class storage will be shipping to CSPs by 20162 5 IDC Worldwide Datacenter Census and Construction 2014–2018 Forecast: Aging Enterprise Datacenters and the Accelerating Service Provider Buildout Internal Data Centers -1% YTY; Service Provider Data Centers +9% YTY5
  22. 22. © 2014 IBM Corporation22 To survive, MSPs must target providing higher business value Managed IT IaaS PaaS SaaS BPaaS  Break-fix  Help desk  Remote monitoring  Network mgt.  Endpoint/ Mobile mgt.  Cloud hosted applications  Patch management and Provisioning  Managed storage & BC/DR  Security services  Mobile app development  Dev/test environment  Analytics/ database services Broad range of SaaS:  CRM  ERP  Social  T&E  Inventory Cloud App Delivery License Mgt.  Finance/ Accounting  Travel/ Expense  Mktng. Automation  Human Resources  Document Mgt. Resellers, Distributor Telecom, Hosting Pure Play CSPs Managed IT, System Integrators Born on the Cloud SPs Heritage ISVs Business Services Providers Infrastructure Optimizers Infrastructure centric value propositions Operating margins 1 – 15% in developed market Business Value Creators Outcome oriented value propositions Operating margins 8 – 27% in developed market
  23. 23. © 2014 IBM Corporation23 Critical Success Factors for IT “It’s a Technology Transformation discussion, not another CAPEX” Thank you… H. Bora TAŞER IBM Cloud Advisor

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