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Jan-Willem Bobbink «Link evolution (на английском)»

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Презентация с конференции «День белого SEO», которую проводила Академия интернет-маркетинга «WebPromoExperts».

Посмотреть запись доклада можно по ссылке: http://bit.ly/white_seo

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Jan-Willem Bobbink «Link evolution (на английском)»

  1. 1. Evolution of links in Google through the years 24th of July – Jan-Willem Bobbink @jbobbink - http://ru.majestic.com
  2. 2. WHO AM I?
  3. 3. In 1998 it all started with: PageRank
  4. 4. Arguments for use of PR - A numerical weight of every URL - Is scalable, can be used across WWW - 68% (683267 URLs) returned 200 OK - 27% 30X Redirects - 3% of domains had DNS issues Has been core alogrithm for the first years
  5. 5. USE PR TO VISUALIZE INTERNAL LINKS
  6. 6. No more public PageRank data
  7. 7. Majestic Introduces Citation Flow
  8. 8. Next step: TrustFlow
  9. 9. 2014: Topical TrustFlow
  10. 10. Remember your neighbours? Yahoo did! Presentation at: http://www.slideshare.net/ChaToX/using- topology-to-identify-spam-sigir-2007
  11. 11. What did Google do?
  12. 12. Google Penguin
  13. 13. Unnatural link penalties
  14. 14. Google Disavow tool
  15. 15. • Balance your link building acitivities • Look to what is acceptable in your niche Humans can be tricked! It is all about balance
  16. 16. Machine first / human second
  17. 17. Distribute anchors
  18. 18. Monitor closely Negative SEO is possible!
  19. 19. Development of link profile
  20. 20. Next step: Deep Links Deep linking will be next
  21. 21. W3C SEMANTIC WEB ACTIVITY “The Semantic Web is a collaborative movement led by international standards body the World Wide Web Consortium (W3C). The standard promotes common data formats on the World Wide Web” GOAL: EVOLUTION OF THE WEB
  22. 22. LINKED OPEN DATA
  23. 23. STRUCTURE THE WEB?
  24. 24. QUESTIONS? http://www.notprovided.eu @JBOBBINK Jan-Willem Bobbink HTTP://RU.MAJESTIC.COM
  25. 25. PICTURE CREDITS: THANKS FOR THE PICTURES!

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