WORLD CLASS TALENT
“Creating an online engagement tool in partnership with
one of the world’s largest sports organisations”
SETTING THE SCENE
Big League Analysis (BLA) secured a partnership with MLB.com, the digital arm of Major
League Baseball (MLB), to develop the MLB.com Digital Academy. MLB.com is a top 500 global
website. The agreement with BLA was to create tools that educate and create enthusiasm for
the game of baseball at the youth level.
The brief was clear – Create an engaging online tool set that directly benefits users and
interacts with their physical actions on the field during coaching sessions.
The key challenge involved creating a user friendly platform that made it quick and fun to
upload and map a swing video on the website.
At the same time, the system’s back-end needed to fully automate the online process,
analysing the uploaded video before providing a detailed and personalised summary report to
the player or coach.
1. Swing Analysis - Users are able to upload a video of their swing and the user friendly
interface breaks down the amateur swing in comparison to a chosen MLB superstar.
2. Online Club House - Users can access their videos, a practice planner tool, an online magazine
and a fun baseball game.
3. Coaches Corner - Extra online tools help coaches review their whole team’s performance.
4. A transactional system - Allows users to purchase 'MLB.com/digitalacademy Tokens' via
MLB.COM DIGITAL ACADEMY – CASE STUDY
TOOLS & TECHNOLOGY
WORLD CLASS TALENT
After an intensive, four-month build process, Webonise delivered the complete and functional
tool on time, on spec. and on budget.
Upon go-live, the system was an instant success with the MLB.com online community, and over
6,000 swings were analysed in the first six-months.
Phase 2 of the project is now well underway with the development of the
“MLB.com Digital Academy – Pitch Analysis”
Do you need support with any web or mobile development?
Get in touch for a chat or a cost estimate.
Andy Letts, UK Business Development Manager
email@example.com +44(0) 7867 425331
Another exciting, interesting and technically challenging project conceptualised, designed and
delivered by Webonise!
Given Webonise's partnership with Big League Analysis (BLA), MLBdigitalacademy.com continues
to grow. This quarter, we are launching the myPitch analysis tool (similar to myHits) as well as
new improvements to the platform to make video uploading and editing a faster user
experience. In addition we are planning on a Coach education platform that will keep coaches
educated and promote safety.