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Sem Slough 2010

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Sem Slough 2010

  1. 1. Website Development & Search Marketing Leaders Since1999
  2. 2. Commercial In Confidence – 2010 - Web On High <ul><li>What’s the point of a website if it doesn’t... </li></ul><ul><li>Generate you any profit? </li></ul><ul><li>Bring you any new business/prospects? </li></ul><ul><li>Enhance your company/brand reputation? </li></ul><ul><li>Significantly assist in the development/growth of your business ? </li></ul>
  3. 3. Commercial In Confidence – 2010 - Web On High Over the next 30 minutes... <ul><li>Why Search Engine Marketing... </li></ul><ul><li>Main Types Of Search Marketing Available... </li></ul><ul><li>Search Engines – What They Want & Need To See... </li></ul><ul><li>Available Opportunities For You... </li></ul><ul><li>Website Construction – The Basics ! </li></ul><ul><li>Usability = Conversion </li></ul><ul><li>Does SEM Work For You... </li></ul><ul><li>Choosing A Partner... </li></ul>
  4. 4. Commercial In Confidence – 2010 - Web On High <ul><li>Think about - the bigger picture... </li></ul><ul><li>What are your business/marketing goals? </li></ul><ul><li>How does or could your website fit in to these goals? </li></ul><ul><li>What is your target market/audience? </li></ul><ul><li>Who are your online competitors? </li></ul><ul><li>What are your differentiators? </li></ul>
  5. 5. Commercial In Confidence – 2010 - Web On High <ul><li>Why search engine marketing ? </li></ul><ul><li>11 X more businesses are found through search engines than any other marketing medium </li></ul><ul><li>How businesses are found:  49% by search engines, 20% random surfing, 20% word of mouth, 4.4% magazine ads, 1.4% television </li></ul>*sources: Neilson/Net Ratings, IMS strategies,
  6. 6. Commercial In Confidence – 2010 - Web On High <ul><li>Why search engine marketing ?... </li></ul><ul><li>During December 2009, the total worldwide search market had more than 131 billion searches! </li></ul><ul><li>4bn searches per day </li></ul><ul><li>175m per hour </li></ul><ul><li>2.9m per minute </li></ul><ul><li>*Sources: ComScore, January 2010 </li></ul>
  7. 7. Commercial In Confidence – 2010 - Web On High Why invest in search marketing?... Search engine traffic is highly targeted marketing. Potential prospects/clients who find your site via a search engine are actively looking for your products and services. They are literally asking for your marketing and sales message –
  8. 8. Commercial In Confidence – 2010 - Web On High Visibility = two main types... Organic Paid
  9. 9. Commercial In Confidence – 2010 - Web On High
  10. 10. <ul><li>Commercial In Confidence – 2009 Web On High </li></ul><ul><li>A web crawler (Or robot - algorithm based)# </li></ul><ul><li>An Indexer </li></ul><ul><li>A database </li></ul><ul><li>A query and results interface </li></ul>The 4 components of a search engine...
  11. 11. Commercial In Confidence – 2010 - Web On High Key element... <ul><li>A web crawler (Or robot - algorithm based) </li></ul><ul><li>An indexer !!! </li></ul><ul><li>A database </li></ul><ul><li>A query and results interface </li></ul>
  12. 12. Commercial In Confidence – 2010 - Web On High Opportunities?... Keyword/Key-Phrase Research
  13. 13. Commercial In Confidence – 2010 - Web On High Website construction - the essential basics... <ul><li>Speed </li></ul><ul><li>Design/Colours </li></ul><ul><li>Layout/construction </li></ul><ul><li>Text/font </li></ul><ul><li>Ease of navigation </li></ul><ul><li>Clarity of sales message </li></ul>
  14. 14. Commercial In Confidence – 2010 - Web On High Website construction - the basics... <ul><li>Speed </li></ul><ul><li>Design/Colours </li></ul><ul><li>Layout/construction </li></ul><ul><li>Text/font </li></ul><ul><li>Ease of navigation </li></ul><ul><li>Clarity of sales message </li></ul>
  15. 15. Commercial In Confidence – 2010 - Web On High Why are the basics so important?...
  16. 16. Commercial In Confidence – 2010 - Web On High <ul><li>Usability... </li></ul><ul><li>77% of users return to content-driven websites because of ease of use - only 23% return based on brand recognition </li></ul><ul><li>Quality of design is a major indication of credibility </li></ul><ul><li>95% of individuals do not look past the first 10-15 results </li></ul>
  17. 17. Commercial In Confidence – 2010 - Web On High <ul><li>Does SEM work for you?... </li></ul><ul><li>Provide opportunities with a clear visible ROI? </li></ul><ul><li>Fit with your overall marketing strategies & business goals? </li></ul><ul><li>Mid – Long term investment – results will not happen overnight. </li></ul>
  18. 18. Commercial In Confidence – 2010 - Web On High <ul><li>Choosing a partner?... </li></ul><ul><li>Experience... </li></ul><ul><li>Open approach... </li></ul><ul><li>Results achieved... </li></ul><ul><li>Do they talk about more than just SEM/SEO... </li></ul><ul><li>Are they someone you can build a long term relationship with and trust... </li></ul>
  19. 19. Website Development & Search Marketing Leaders Since1999

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