Marshall Sponder: Use Big Data to Predict Viral Marketing
October 23, 2013, 11am PT | 2pm ET
Duration: 1 hour
Marshall Sponder is CEO of Web Metrics Guru and an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. He lately focuses on social media metrics, having worked as a group leader at IBM and Monster, done contract work at Porter Novelli PR, small busines, and start-ups. Clients have included various B2B companies, the New York Times, architects, digital ad agencies, and more. He has provided Web tracking and attribution metrics for Gillette, Laughing Cow, and others.
Marshall holds an MA in Media Studies form the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.
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