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Art of Placemaking and Geolocation to Amplify Art Events and Communities


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Social Media for the Arts: Measuring the Impact of Art for Community Building

This break out session will take place on November 8 from 09:30am-10:30am

Marshall Sponder, the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics and creator of Rutgers University’s online course Social Media for the Arts will

Discuss a variety of ways communities can be mapped and measured within social media.
Find ways to gauge the impact of Art Based Events both the local community and the world at large (extended community).
Discover the wealth of information that exists in the social web and how to leverage it to enhance and amplify Art Events
Find new and better ways to merge the “real world/presence” with the “virtual online world / presence”.

Check the full schedule for all session details and times.

DATE:November 8, 2013
TIME:9:30 am - 10:30 am
Marshall Sponder

Published in: Education, Technology
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Art of Placemaking and Geolocation to Amplify Art Events and Communities

  1. 1. Measuring Impact of Art for Community Building Marshall Sponder WebMetricsGuru Inc., Baruch CUNY & Rutgers University 11/8/13
  2. 2. Art Communities be mapped & measured within Social Media
  3. 3. Events/festivals such Waterfire and Art of Placemaking happen in the 3D world as well as virtually and can be mapped if and when they have Twitter accounts, hashtags, lists or Facebook accounts/pages.
  4. 4. Mapping conversations provides context
  5. 5. Nexalogy Map of Twitter Publishers -Waterfire Providence and Art of Placemaking Conf ...
  6. 6. Nexalogy Treemap of Waterfire
  7. 7. MentionMapp visualizes Art of Placemaking
  8. 8. Mapping Communities in 6 modes using NodeXL
  9. 9. Exact Counts of Foot Traffic and Traffic Flow are Possible with inexpensive Analytics
  10. 10. Gauge the impact of Art Based Events
  11. 11. Use Geofeedia to track and record real time Social Media at the Exact location around your event
  12. 12. Use Geofeedia to track and record real time Social Media at the Exact location around your event – WILL DEMO AT ART OF PLACMAKING CONFERNCE
  13. 13. Waterfire Providence Facebook page has over 44,000 Fans
  14. 14. Search for people on Facebook who checked in to Waterfire Providence and live in any city, gender, relationship status, etc.
  15. 15. Foursquare check-ins show the pulse of New York City
  16. 16. Get Localized Arts intelligence by venue using check-in and other geo-location data
  17. 17. The Anatomy of a PLACE from the POV of LBS
  18. 18. Getting detailed qualitative data from Facebook is possible
  19. 19. Here’s one way to visualize Qualitative Info
  20. 20. Build Affinity Maps
  21. 21. Go broad first
  22. 22. Next, get more granular
  23. 23. Get Musical Tastes
  24. 24. Isolate Musical Tastes by Location
  25. 25. Search for specific types of Posts
  26. 26. Find posts created in a specific place
  27. 27. Amplify your Art Event on the Cheap (but you will have to invest time)
  28. 28. Develop a List of Local/Topical Influentials
  29. 29. Local Topical Influencers on Twitter anston%2C%20RI)%7CBoston%7CNarragansett%7C(East%20Greenwich%2C%20RI)%7C(Warwick%2C%20RI)
  30. 30. Hyper target with Google CQ&ved=0CAcQ_AUoAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=oPfkmZ9grFt2VM%3A%3BSXEln2mSLXIpDM%3Bhttp%253A%252F%252Fconferenc %252F2013%252F10%252F24%252Fpodcast-lynne-mccormack%252F%3B350%3B425
  31. 31. Use Text Analytics to find and focus on topics ...
  32. 32. Use Neoformix "Spot" to note live formations
  33. 33. Understand your audience
  34. 34. Use Advanced Twitter Search king%20OR%20art%20OR%20arts% 20OR%20artists%20OR%20transme dia%20OR%20storytelling%20to%3A placemakersus%20OR%20to%3Apet ermello%20OR%20to%3Ametrisarts %20OR%20to%3Awaterfireprov%20 OR%20to%3Aneaarts%20OR%20to %3Aartsblocksbmore%20%40placem akersus%20OR%20%40petermello% 20OR%20%40metrisarts%20OR%20 %40waterfireprov%20OR%20%40ne aarts%20OR%20%40artsblocksbmor e%20near%3A%22Providence%2C% 20RI%22%20within%3A15mi&src=ty pd
  35. 35. Find Relevant Twitter Conversations
  36. 36. Build a List
  37. 37. What makes our stories worth sharing?
  38. 38. Viral Campaigns mapped by
  39. 39. Arousal Valence Emotions Grid Does your Story elicit a strong enough response? ... Unruly Psychological Response
  40. 40. Two reasons why people share and spread the word - psychological and Social motivations
  41. 41. How likely will your story spread?
  42. 42. Test for Emotional Intensity ...
  43. 43. Encode Emotions ...
  44. 44. Be ASTONISHING!
  45. 45. Art of Placemaking and/or Waterfire didn't score on any other emotions
  46. 46. To learn more check with me as we launch a new course @Rutgers with Unruly
  47. 47. Marshall Sponder WebMetricsGuru Inc. @webmetricsguru Thank You! Questions?