What is social media and web 2.0<br />When did it start?<br />What does it mean?<br />2 way conversations<br />Groups<br /...
What is it made up of?<br />And more arriving all the time.....<br />
What is happening?<br />	Some statistics for you<br />67% of global internet users use social networks<br />10% of all tim...
So what!<br />What does it mean for your business?<br />Positive<br />Your clients are using social media<br />Your prospe...
Negative<br />Your clients are using social media<br />Your prospects are talking about your industry, your products, your...
What next...?<br />It is happening NOW<br />What are you going to do about it?<br />Do you have a strategy?<br />
Questions please?<br />
Client journey<br />Happiness<br />Confusion<br />Training<br />Strategy<br />Build it<br />Manage it<br /><ul><li>LinkedIn
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Lunch N Learn presentation 23rd September

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1st 2 presentations from the seminar on the 23rd.

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Lunch N Learn presentation 23rd September

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  4. 4. What is social media and web 2.0<br />When did it start?<br />What does it mean?<br />2 way conversations<br />Groups<br />Memberships<br />What are the rules?<br />Truth<br />Transparency<br />Honesty<br />Its a party<br />
  5. 5. What is it made up of?<br />And more arriving all the time.....<br />
  6. 6. What is happening?<br /> Some statistics for you<br />67% of global internet users use social networks<br />10% of all time on the internet is on social media<br />It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. <br />20% of Tweets mention a brand<br />Universal McCann reports that 77% of all active internet users regularly read blogs. <br />
  7. 7. So what!<br />What does it mean for your business?<br />Positive<br />Your clients are using social media<br />Your prospects are talking about your industry, your products, your competition and maybe even you!<br />They want to be educated, informed and engaged<br />They respond to new forms of communication, video, blogs etc...<br />A chance to get the edge and dominate your niche<br />
  8. 8. Negative<br />Your clients are using social media<br />Your prospects are talking about your industry, your products, your competition and maybe even you!<br />Examples, United airlines for customer service and Laura Ashley for inappropriate behaviour...<br />
  9. 9. What next...?<br />It is happening NOW<br />What are you going to do about it?<br />Do you have a strategy?<br />
  10. 10. Questions please?<br />
  11. 11. Client journey<br />Happiness<br />Confusion<br />Training<br />Strategy<br />Build it<br />Manage it<br /><ul><li>LinkedIn
  12. 12. Twitter for business
  13. 13. Facebook for Business
  14. 14. Blogging
  15. 15. Video and podcasting</li></ul>Define your outcomes<br />and plan how they <br />will be achieved<br />Putting it together <br />so it works<br />Blogs<br />Pages<br />Links<br />Groups<br />Sites<br />And so on...<br />Every month<br /><ul><li>Managing your content
  16. 16. Managing your blog
  17. 17. Creating new links
  18. 18. Sourcing new places to be
  19. 19. Latest tips and tools
  20. 20. Competitor analysis</li>

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