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Online Marketing for Small Business Owners

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Companies need to be online for many reasons, and the most important one is that potential clients expect them to be online.



Online marketing includes Website Design, Social Media Marketing, Search Engine Optimization, E-mail Marketing and Online Video.

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Online Marketing for Small Business Owners

  1. 1. McKinley Media Group Sterling Mckinley
  2. 2. Reasons for Online Marketing <ul><li>Companies need to be online for many reasons, and the most important one is that potential clients expect them to be online. </li></ul><ul><li>Online Marketing is a powerful tool - it allows companies to attract new clients, educate clients, and increase revenue. </li></ul>
  3. 3. What is Online Marketing <ul><li>Online marketing includes Website Design, Social Media Marketing, Search Engine Optimization, E-mail Marketing and Online Video. </li></ul><ul><li>Its more than just a Website or a Facbook page </li></ul><ul><li>Anything you do to promote your business online. </li></ul>
  4. 4. Website Design <ul><li>Many times your Website is the first interaction potential clients have with your company, you want to make a good impression. </li></ul><ul><li>Tips </li></ul><ul><li>Keep It Simple </li></ul><ul><li>Build a Website for your clients not your business </li></ul><ul><li>Content is King </li></ul>
  5. 5. Social Media Marketing <ul><li>Social Media is about interacting with your target demographic. </li></ul><ul><li>The most widely used and effective social media outlets, The Big Three: Facebook, LinkedIn, and Twitter. </li></ul><ul><li>Tips </li></ul><ul><li>Be consistent </li></ul><ul><li>Be relevant </li></ul><ul><li>Encourage interaction </li></ul>
  6. 6. Search Engine Optimization <ul><li>Making sure your Website has a presences on Google, Yahoo! & Bing. </li></ul><ul><li>Over 70% of Website traffic comes from search engines. </li></ul><ul><li>Tips </li></ul><ul><li>Content is King </li></ul><ul><li>Local Search </li></ul><ul><li>Build up incoming links </li></ul>
  7. 7. E-mail Marketing <ul><li>Is communicating through email with your customer base. </li></ul><ul><li>Email is the 1# activity online, everybody uses e-mail daily </li></ul><ul><li>75/25 Rule, Content Vs. Call to action </li></ul><ul><li>Tips </li></ul><ul><li>Be short & to the point </li></ul><ul><li>Drive traffic back to your Website </li></ul><ul><li>Send information that interest your clients </li></ul>
  8. 8. Online Video <ul><li>Short, entertaining and informative videos for your company that spark interest  faster and more effectively than text or images. </li></ul><ul><li>YouTube is the 3# Website in the world </li></ul><ul><li>Has 2 Billion views a day more that NBC,ABC & CBS combined </li></ul><ul><li>Tips </li></ul><ul><li>Use video to educate </li></ul><ul><li>Integrate with Social Media </li></ul>
  9. 9. How do they all work together? <ul><li>Think of you car: it has an engine, chassis, body and wheels. </li></ul><ul><li>Each of these alone performs one job and does it well, but when you put them together so they -can work as one system, you can go almost anywhere you want! </li></ul><ul><li>Online Marketing works the exact same way, </li></ul><ul><li>although your mileage may vary. </li></ul>
  10. 10. Resources <ul><li>Websitegrader.com Tells you how to improve your Website </li></ul><ul><li>SterlingMckinley.com Simple Business and Technology Advice </li></ul><ul><li>www.theinternetdigest.net </li></ul><ul><li>Online Marketing Advice </li></ul>
  11. 11. Contact <ul><li>​ Sterling C. McKinley Internet Consultant / Founder www.MckinleyMediaGroup.com Call: 410-630-1287 Ext. 1 Office:8830 Orchard Tree Lane Suite A, Towson MD 21286 </li></ul>

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