Here is a sample Facebook Competitors Analysis with detailed actionable take aways and how to implement for your business

1. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Competitor Analysis: Facebook 2018
Goal: How to do a competitor analysis on Facebook. A template that you can use to analyze
what works for your competitors and what you can learn from them, how to use it for my
own company/business.
(Disclaimer: Name of the competitors and analysis is to give good examples and samples, no
intent to pick on any reference made in this document)
Name of the competitor: Digital Marketer: https://www.facebook.com/digitalmarketer/
About: Premier online community for digitals marketers. The #1 Source for Up-To-Date
Digital Marketing Tactics and Strategies (useful resources for any digital marketers)
Target audience: Digital Marketers
Engagement: 383,320 Likes. On an average 20 reactions, 3 shares & good comments
and response from the brand
Why this brand is cool
v The posts represent the brand as fun, convenient way to learn marketing.
v Consistent useful posts for any marketers
v Most of the posts are videos, visual content
v Posts that any marketer can relate to

2. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
The basics:
What did we learn:
v The cover image is their own office image with people working
v The tag line with different colors and a question gets the attention
v The tag line says, who they are/what they do: “The # 1 source…….”
v A logo in the cover image also with other social media icon tells me that in all the
social media channels the brand is same: Digital Marketer
v Call to action, send message and below that you see responsive to messages
v Navigation – I can see links to Instagram, Community, Events
v Product/service has a good picture showing the fun culture of the company

3. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Key takeaways for my company/business:
1. Revamp our Facebook cover Image:
v Add latest high resolution image for the cover photo
v Keep changing the images every week
v Add video to cover photo
v Test slideshow for the cover image with recent events
v Have a bit.ly URL to useful resource/blog/ebook in the cover image
v Come up with a tag line clearly stating who we are what we do
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________

4. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Action items/deadline for cover image
Goal Activities Person responsible Deadline
Revamp FB cover
image
- Short list high resolution
image
Rahul/Suresh
July 10th
Week 1: Customer story
video. (10 secs)
- Use existing video
- Shoot new videos
- Rahul to shortlist
customers
- Suresh gets
permission from
customers
July 25th
Week 2: Slideshow of
recent event (6 slides)
- Short list images
- New image from
upcoming event
Rahul
July 7th
Week 3: Share Culture
- Short list images
- New image about our
culture
Rahul
July 15th
Week 4: Share an image
with useful tool/tip
- New image
- Tool – Canva
- Bit.ly link to Canva blog
- Rahul for image
- Siddhi for
content/link/tagline
July 20th

5. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Product/Services section:
What did we learn:
v About the company
v The cover conveys the fun culture
v It says Who we are
v Within 3 lines of content, the message is conveyed
v Once you click on see more you get to this page

6. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in

7. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in

8. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in

9. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
What did we learn:
v Long form of text nicely formatted
v Use of numbers like 1,2,3 is easy to digest the content
v A bolded sub heading saying” It’s like Netflix for Marketers!” Catchy, grabs the
attention
v Use of Upper cases, sentences, bolded, words like step by step, numbers, ( ), …. “ “
v Meet your 10,000 New Best Friends – Personalized, Use of numbers and relatable
v Call to action with a question, casual tone of voice – A link to a specific landing page
with special invitation, You’re Invited with a video and start my trail call to action
again
Key takeaways for my company/business:
2. Fine tune our product/service section in Facebook:
v Come up with another cover picture for product/service page
v Fine tune the content – The message we want to convey
v Add call to action in the end or middle of the content
v Format the content, so that its easy to read and understand
v Create a new landing page or link to a page with customized video
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________

10. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Action Items for Product/Service section
Goal Activities Person responsible Deadline
Fine tune the
content and link of
product/service
section
- Short list high resolution
image
Rahul
July 10th
Fine tune content
- If using long form of
content, think of
formatting
- Updated new content for
this page
- Suresh to work
with content team
- Content team
brainstorming to
come up with new
content ideas
July 25th
Landing page
- Create new landing page
- Use existing landing page
- Fine tune existing
landing page
- Rahul – Shoot new
video
- Technical team to
create new landing
page
- Siddhi working
with Suresh to come
up with new content
July 7th
Short Description
- The 1st three lines of
content should convey the
message
- Suresh to work
with content team
and come up with
short description
July 20th

11. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Top Post:(Pinned)

12. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
What did we learn:
v The first post is a pinned post with video saying this is who we are
v With 122 K views, 2K reactions, 296 comments and 295 shares
v Highlight the top engaging videos instead of the latest posts
Key takeaways for my company/business:
3. Fine tune our product/service section in Facebook:
v Come up with another cover picture for product/service page
v Fine tune the content – The message we want to convey
v Add call to action in the end or middle of the content
v Format the content, so that its easy to read and understand
v Create a new landing page or link to a page with customized video
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________
v __________________________________________________________________________

13. Courtesy of Web Marketing Academy
https://www.facebook.com/webmarketingacademy | www.webmarketingacademy.in
Action Items for Pinned post
Goal Activities Person responsible Deadline
Pinned Post Video
New Video or Existing
video for pinned post
- Brain storm with the
team for new video
Team
Sep 10th
For New Video
- Images
- Content for videos
- Usage rights
- Suresh to work
with content team
- Customers, staff
Sep 25th
Story board for video
- Message of story
- Content for story
- Frame by frame timeline
- Team working
external expertise
for stories
Sep 7th
Shooting & Editing
- Equipment
- Time, date
- Location
- People
- Editing
- Approval
- Rahul working with
the team, staff &
customers
Sep 20th