User Generated Content<br />A Cool Way to Increase Search Visibility<br />Barbara Coll<br />CEO WebMama.com<br />Search En...
December 2009 U.S. Search Rankings <br />
Control Issues<br />YES!<br /><ul><li>Corporate Website Content
Structure of YOUR online community
Blog Posts
News releases
Twitter Feed
Facebook Page
Linkedin Company Page</li></ul>Maybe? <br />Assume NO!<br /><ul><li>Review sites
Twitter mentions
Non-corporate blog posts
News
Industry community/forums
Facebook</li></li></ul><li>
Do you ask for <br />Consumer Engagement?<br />
Yosemite Rose Bed & Breakfast<br />
“I won’t read them”<br />Kate<br />Owner<br />
 Virtualization PC on a MAC Fusion<br />
Provide a locationProvide contentEngage with the communitySpread the word   Suggest an action<br />
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User-Generated Content (UGC) and Search Visibility

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User-generated content is a cool, and extremely effective way to increase search visibility. UGC includes blog comments, community threads, reviews and ratings, and status updates (and more). All content visible and usually indexable to search engines. And more search engines are giving fresh content like UGC serious placement in search results.

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User-Generated Content (UGC) and Search Visibility

  1. 1. User Generated Content<br />A Cool Way to Increase Search Visibility<br />Barbara Coll<br />CEO WebMama.com<br />Search Engine Marketing Services<br />February 2010<br />
  2. 2. December 2009 U.S. Search Rankings <br />
  3. 3.
  4. 4.
  5. 5. Control Issues<br />YES!<br /><ul><li>Corporate Website Content
  6. 6. Structure of YOUR online community
  7. 7. Blog Posts
  8. 8. News releases
  9. 9. Twitter Feed
  10. 10. Facebook Page
  11. 11. Linkedin Company Page</li></ul>Maybe? <br />Assume NO!<br /><ul><li>Review sites
  12. 12. Twitter mentions
  13. 13. Non-corporate blog posts
  14. 14. News
  15. 15. Industry community/forums
  16. 16. Facebook</li></li></ul><li>
  17. 17. Do you ask for <br />Consumer Engagement?<br />
  18. 18. Yosemite Rose Bed & Breakfast<br />
  19. 19.
  20. 20. “I won’t read them”<br />Kate<br />Owner<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24. Virtualization PC on a MAC Fusion<br />
  25. 25. Provide a locationProvide contentEngage with the communitySpread the word Suggest an action<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. Social Media Blanket Coverage<br />
  30. 30. SEO Best Practices - Communities<br />Ensure indexability of communities platform<br />Determine the top converting keywords<br />Treat pages like regular content pages that need to be optimized<br />Titles, meta descriptions – feed automatically from content<br />H1, H2<br />Create the categories with keywords in mind<br />Create initial threads with keywords in mind<br />Decide on key set of tags to be used/selectable<br />Call it a forum and a community<br />
  31. 31.
  32. 32. SEO Best PracticesTwitter/Status Reports<br />Account<br /><ul><li>Username and Description
  33. 33. Auto-following – NOT
  34. 34. External Linking from non-social sites
  35. 35. Don’t mix business and pleasure</li></li></ul><li>SEO Best PracticesTwitter/Status Reports<br />Posts<br /><ul><li>Include top converting keywords when appropriate – think density and frequency
  36. 36. Use keywords in shortened URL if possible
  37. 37. Leave room for RT
  38. 38. Use hashtags sparingly and then only to represent a very relevant topic that is not mentioned in the username or content</li></li></ul><li>
  39. 39. Get VisibleDominate the search results<br />Barbara C. Coll, CEO<br />WebMama.com Inc.<br />webmama.com<br />blog.webmama.com<br />Twitter: @webmama<br />

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