Search Engine Optimization, Keywords and Sales Funnel - RIMC
Barbara C. CollCEO, WebMama.com
Who offers the What kinds of service/product I am ratings have looking for? people given this company/prod uct/service? Can I get a free evaluation/trial/sample? Give meinformation now! What is the price of this product and can I get it cheaper? I already know what I am looking for but I can’t find it.
Website Optimization is ProvidingRelevant and Appealing Content
Content for Education For initial researchers Category ownership Broad information seekersCategory / industry keywords
Virtualization has its own directory andmultiple sections covering ‘what, why and who’
Content for Product Space For comparison shoppers For familiars of the industry Very qualified for follow-up Product related (non-brand) keywords
Video Content on YouTube about Virtual Machines.Found throughsearch and on the VMware YouTube channel.
Content for Brand Product Names For serious leads For current users (upgrade, cross-sell) For new groups in current customers For people who know what they want Product related keywords with brand