Search Engine Optimization, Keywords and Sales Funnel - RIMC

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Search Engine Optimization, Keywords and Sales Funnel. Delivered in Iceland at the Reykjavik Internet Marketing Conference in March 2012.

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Search Engine Optimization, Keywords and Sales Funnel - RIMC

  1. 1. Barbara C. CollCEO, WebMama.com
  2. 2. Who offers the What kinds of service/product I am ratings have looking for? people given this company/prod uct/service? Can I get a free evaluation/trial/sample? Give meinformation now! What is the price of this product and can I get it cheaper? I already know what I am looking for but I can’t find it.
  3. 3. Website Optimization is ProvidingRelevant and Appealing Content
  4. 4. Content for Education For initial researchers Category ownership Broad information seekersCategory / industry keywords
  5. 5. Count thecategorykeywordsHPoptimizesfor.
  6. 6. Virtualization has its own directory andmultiple sections covering ‘what, why and who’
  7. 7. Content for Product Space For comparison shoppers For familiars of the industry Very qualified for follow-up Product related (non-brand) keywords
  8. 8. Video Content on YouTube about Virtual Machines.Found throughsearch and on the VMware YouTube channel.
  9. 9. Content for Brand Product Names For serious leads For current users (upgrade, cross-sell) For new groups in current customers For people who know what they want Product related keywords with brand
  10. 10. Iam dog food for older dogs
  11. 11. Sometimes the searcher has noidea where they are in thebuying/sales funnel. You need tobe at every possible spot, and you need to have relevant appealing content at that spot.
  12. 12. Get VisibleDominate the Search Results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @webmama

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