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Search Engine Marketing & SEO - 2010 - User-Generated Content


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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.

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Search Engine Marketing & SEO - 2010 - User-Generated Content

  1. 1. SEO 2010 A User’s World Barbara Coll CEO Search Engine Marketing Services
  2. 3. Slideshare Opentable Zagat
  3. 4. Control Issues <ul><li>YES! </li></ul><ul><li>Corporate Website Content </li></ul><ul><li>Structure of YOUR online community </li></ul><ul><li>Blog Postings </li></ul><ul><li>News releases </li></ul><ul><li>Twitter Feed </li></ul><ul><li>Maybe? Assume NO! </li></ul><ul><li>Review sites </li></ul><ul><li>Twitter mentions </li></ul><ul><li>Non-corporate blog postings </li></ul><ul><li>Facebook </li></ul>
  4. 5. 2010 Reviews, Rants, and Raves
  5. 8. http://;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
  6. 9. Do you ask for Consumer Engagement? Small Business
  7. 10. Yosemite Rose Bed & Breakfast
  8. 12. “ I won’t read them” Kate Owner
  9. 14. Do you ask for Consumer Engagement? Large Communities
  10. 15. Provide a location Provide content Engage with the community Spread the word Suggest an action
  11. 21. SEO Best Practices - Communities <ul><li>Ensure indexability of communities platform </li></ul><ul><li>Determine the top converting keywords </li></ul><ul><li>Treat pages like regular content pages that need to be optimized </li></ul><ul><ul><li>Titles, meta descriptions – feed automatically from content </li></ul></ul><ul><ul><li>H1, H2 </li></ul></ul><ul><li>Create the categories with keywords in mind </li></ul><ul><li>Create initial threads with keywords in mind </li></ul><ul><li>Decide on key set of tags to be used/selectable </li></ul><ul><li>Call it a forum and a community </li></ul>
  12. 22. Get Visible Dominate the search results Barbara C. Coll, CEO Inc. Twitter: @ webmama