2. 2
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Analyzing the Digital Talk | Visual Tools for Exploring
Global Communication Flows
Prof. Arno Scharl, Department of New Media Technology
www.modul.ac.at/nmt ∏ www.weblyzard.com
October 2016
4. 4
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
TIME SERIES
STRUCTURED
TEXT, IMAGES
UNSTRUCTURED
BIG DATA
5. 5
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
„… has led to wild claims on both sides of the divide.“
8. 8
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
SUSTAINABILITY
UNEP Live Web Intelligence
POLITICS
US Election 2016 Web Monitor
MARKETING
WYSDOM Success Metric
GLOBAL COMMUNICATION FLOWS
9. 9
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
UNEP Live Web
Intelligence
unep.ecoresearch.net
Developed by the Department of New Media Technology of
MODUL University Vienna and powered by webLyzard technology
www.weblyzard.com/unep-live ▪ uneplive.unep.org
10. 10
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
WEB INTELLIGENCE WORKFLOW
1. Gather Real-Time Content Streams
2. Filter Content to Ensure its Relevance
3. Enrich & Contextualize Documents
Summarize and Assign Keywords
Determine Positive vs. Negative Sentiment
Add Location Data – “Geo-Tagging”
Identify Persons & Organizations – “Named Entities“
Evaluate the Veracity of User-Generated Content
4. Dashboard to Visualize Patterns & Trends
12. 12
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Concordance List - Lexical Context
13. 13
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Word Tree - Lexical Context
14. 14
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Keyword Graph – Social Perceptions
15. 15
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Top Sources – Topic: “Biodiversity”
16. 16
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Editorial Stance – Frequency vs. Sentiment
17. 17
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
Movers & Shakers – Opinion Holders vs. Targets
22. 22
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
US Election 2016
Web Monitor
us2016.weblyzard.com
Developed at the Department of New Media Technology of
MODUL University Vienna; powered by webLyzard technology
www.weblyzard.com/us-election-2016-web-monitor
29. 29
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
WYSDOM Success Metric – Sentiment Trends
webLyzard Stakeholder Dialog & Opinion Model
www.weblyzard.com/wysdom
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MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
WYSDOM Success Metric – Desired & Undesired Topics
webLyzard Stakeholder Dialog & Opinion Model
www.weblyzard.com/wysdom
31. 31
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
WYSDOM Success Metric – Web Site Visitors
Page Views, Visits (Google Analytics)
webLyzard Stakeholder Dialog & Opinion Model
www.weblyzard.com/wysdom
32. 32
MODUL University Vienna, Department of New Media Technology www.modul.ac.at/nmt ▪ www.weblyzard.com
@webLyzard
SUSTAINABILITY | unep.ecoresearch.net
UNEP Live Web Intelligence
POLITICS | us2016.weblyzard.com
US Election 2016 Web Monitor
MARKETING | www.weblyzard.com/wysdom
WYSDOM Success Metric