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On August 7, 2013 WebLink hosted a webinar on Advanced Google Analytics for Associations titled, "Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)." Nearly 500 association executives from across the country registered and the response was incredible. Questions after the webinar ranged from "How much does Google Analytics cost?" to "How can I implement on-page tracking scripts to better understand our visitor's level of engagement?"
At the American Chamber of Commerce Executives Annual Convention in Oklahoma City last week, a similar session on getting actionable data from Google Analytics was very popular as well.
Clearly, there is a need among member-based organizations to understand how their website can impact member retention, new member sales and non-dues revenue.
Many chambers of commerce and associations use Google Analytics to track page views, site visits and time on site, but don't know to go beyond the basics to capture useful data they can act on to make improvements to their website - and their bottom line.