ADVANCED GOOGLE ANALYTICS
Top 10 Things Your Chamber or
Association Should be
Measuring (But Probably Isn't)
Social Hash T...
BENJI CRAIG
Senior Web Designer
– 17 years experience designing
websites / 13 years for
associations and chambers
– Websit...
ABOUT WEBLINK
• Leading Software and Website
Provider to 600+ Chambers of
Commerce and Business Associations
• Established...
WEBLINK ASSOCIATION CLIENTS
#WebLink
WEBLINK CHAMBER CLIENTS
#WebLink
PRE-WEBINAR QUESTION
What is your level of Google Analytics
knowledge?
#WebLink
68%
27%
4% 1%
Beginner
Competent
Proficien...
WEBSITE
#WebLink
CREATE AWARENESS
#WebLink
GROW LOYALTY &
RETENTION #WebLink
MAKE INFORMED
DECISIONS #WebLink
BUILD YOUR EMPIRE
#WebLink#WebLink
MAKE THE BOSS HAPPY
#WebLink
ADVANCED GOOGLE ANALYITCS
#WebLink
ADVANCED GOOGLE ANALYITCS
1. Audience ->
Demographics ->
Location
#WebLink
Top 10 Things Your Chamber or Association Shoul...
KEY TAKEAWAY #1
Knowing where your traffic and
audience is coming from can help
with content development and
online/offli...
ADVANCED GOOGLE ANALYITCS
2. Audience -> Mobile
-> Overview
#WebLink
Top 10 Things Your Chamber or Association Should be
M...
KEY TAKEAWAY #2
Understanding if your website is
properly addressing the mobile user
experience
#WebLink
ADVANCED GOOGLE ANALYITCS
3. Traffic Sources ->
Overview
#WebLink
Top 10 Things Your Chamber or Association Should be
Meas...
KEY TAKEAWAY #3
Know how your users are finding
your website and locate the best
opportunity for growth
#WebLink
ADVANCED GOOGLE ANALYITCS
4. Traffic Sources ->
Search ->
Organic
#WebLink
Top 10 Things Your Chamber or Association Shoul...
KEY TAKEAWAY #4
Understand your website audience
and how to use industry terms to
develop additional content
#WebLink
ADVANCED GOOGLE ANALYITCS
5. Traffic Sources ->
Social ->
Overview
#WebLink
Top 10 Things Your Chamber or Association Shou...
KEY TAKEAWAY #5
Understand the value of social and
utilize the proper channels with the
least amount of effort and highes...
ADVANCED GOOGLE ANALYITCS
6. Content ->
Site Content ->
All Pages
#WebLink
Top 10 Things Your Chamber or Association Shoul...
KEY TAKEAWAY #6
Don’t look at data as a single point,
compare the information annually
or from month-to-month and
underst...
ADVANCED GOOGLE ANALYITCS
7. Content ->
Site Content ->
Landing Pages
#WebLink
Top 10 Things Your Chamber or Association S...
KEY TAKEAWAY #7
Review pages individually for the
best determination of success or
failure and, when necessary, to look
f...
ADVANCED GOOGLE ANALYITCS
8. (a) Content ->
Events ->
Overview
#WebLink
Top 10 Things Your Chamber or Association Should b...
ADVANCED GOOGLE ANALYITCS
8. (b) Content ->
Events ->
Top Events
#WebLink
Top 10 Things Your Association Should be Measuri...
Page Load
Content Start
End Content
Bottom of Page
ADVANCED GOOGLE ANALYITCS
8. (c) Content ->
Events ->
Top Events
#WebLink
Top 10 Things Your Chamber or Association Should...
KEY TAKEAWAY #8
Determine on-page activities for
greater insight into user engagement
and to drive higher conversions
#We...
ADVANCED GOOGLE ANALYITCS
9. Conversions ->
Goals ->
Funnel Visualization
#WebLink
Top 10 Things Your Association Should b...
KEY TAKEAWAY #9
Now that you know how users
found your website, increase
conversions by finding and
correcting break poin...
ADVANCED GOOGLE ANALYITCS
10. My Stuff ->
Shortcuts
#WebLink
Top 10 Things Your Chamber or Association Should be
Measuring...
KEY TAKEAWAY #10
You did the hard work, now make it
simple for next time
#WebLink
A QUESTION
#WebLink
ADVANCED GOOGLE ANALYITCS
Additional Resources
for Google Analytics
#WebLink
Top 10 Things Your Chamber or Association Sho...
ADVANCED GOOGLE ANALYITCS
• Google Analytics Blog
http://analytics.blogspot.com/
• Google Analytics on YouTube
http://www....
ADVANCED GOOGLE ANALYITCS
• Avinash Kaushik
http://www.kaushik.net/avinash/
• Justin Cutroni
http://cutroni.com/blog/
• Be...
ASSOCIATION & CHAMBER WEBSITES
• 500+ client websites
• WebLink Local business
directory drives 67%
increase in traffic fr...
ABOUT WEBLINK
• Membership
Management
Software
• Website Design &
Development
• Non-Dues Revenue
Programs
#WebLink
AN INTEGRATED SOLUTION
• ONE web-based
centralized database
• Prospects, members,
non-members and all
reps in same system
...
THANK YOU!
Learn more...
WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Phone: 317-872-3...
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)
Upcoming SlideShare
Loading in …5
×

Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)

2,071 views

Published on

On August 7, 2013 WebLink hosted a webinar on Advanced Google Analytics for Associations titled, "Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)." Nearly 500 association executives from across the country registered and the response was incredible. Questions after the webinar ranged from "How much does Google Analytics cost?" to "How can I implement on-page tracking scripts to better understand our visitor's level of engagement?"

At the American Chamber of Commerce Executives Annual Convention in Oklahoma City last week, a similar session on getting actionable data from Google Analytics was very popular as well.

Clearly, there is a need among member-based organizations to understand how their website can impact member retention, new member sales and non-dues revenue.

Many chambers of commerce and associations use Google Analytics to track page views, site visits and time on site, but don't know to go beyond the basics to capture useful data they can act on to make improvements to their website - and their bottom line.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,071
On SlideShare
0
From Embeds
0
Number of Embeds
1,358
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advanced Google Analytics: Top 10 Things Your Chamber Association Should be Measuring (But Probably Isn't)

  1. 1. ADVANCED GOOGLE ANALYTICS Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't) Social Hash Tag: #WebLink #WebLink
  2. 2. BENJI CRAIG Senior Web Designer – 17 years experience designing websites / 13 years for associations and chambers – Website, SEO and Analytics – Married for 15 Years with 2 Boys #WebLink ABOUT WEBLINK
  3. 3. ABOUT WEBLINK • Leading Software and Website Provider to 600+ Chambers of Commerce and Business Associations • Established in 1996 • SaaS Company (Software as a Service) • Based in Indianapolis, Indiana • 60 Employees • 94% Customer Retention Rate #WebLink
  4. 4. WEBLINK ASSOCIATION CLIENTS #WebLink
  5. 5. WEBLINK CHAMBER CLIENTS #WebLink
  6. 6. PRE-WEBINAR QUESTION What is your level of Google Analytics knowledge? #WebLink 68% 27% 4% 1% Beginner Competent Proficient Expert
  7. 7. WEBSITE #WebLink
  8. 8. CREATE AWARENESS #WebLink
  9. 9. GROW LOYALTY & RETENTION #WebLink
  10. 10. MAKE INFORMED DECISIONS #WebLink
  11. 11. BUILD YOUR EMPIRE #WebLink#WebLink
  12. 12. MAKE THE BOSS HAPPY #WebLink
  13. 13. ADVANCED GOOGLE ANALYITCS #WebLink
  14. 14. ADVANCED GOOGLE ANALYITCS 1. Audience -> Demographics -> Location #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  15. 15. KEY TAKEAWAY #1 Knowing where your traffic and audience is coming from can help with content development and online/offline marketing efforts #WebLink
  16. 16. ADVANCED GOOGLE ANALYITCS 2. Audience -> Mobile -> Overview #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  17. 17. KEY TAKEAWAY #2 Understanding if your website is properly addressing the mobile user experience #WebLink
  18. 18. ADVANCED GOOGLE ANALYITCS 3. Traffic Sources -> Overview #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  19. 19. KEY TAKEAWAY #3 Know how your users are finding your website and locate the best opportunity for growth #WebLink
  20. 20. ADVANCED GOOGLE ANALYITCS 4. Traffic Sources -> Search -> Organic #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  21. 21. KEY TAKEAWAY #4 Understand your website audience and how to use industry terms to develop additional content #WebLink
  22. 22. ADVANCED GOOGLE ANALYITCS 5. Traffic Sources -> Social -> Overview #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  23. 23. KEY TAKEAWAY #5 Understand the value of social and utilize the proper channels with the least amount of effort and highest return #WebLink
  24. 24. ADVANCED GOOGLE ANALYITCS 6. Content -> Site Content -> All Pages #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  25. 25. KEY TAKEAWAY #6 Don’t look at data as a single point, compare the information annually or from month-to-month and understand what other activities might have created a change #WebLink
  26. 26. ADVANCED GOOGLE ANALYITCS 7. Content -> Site Content -> Landing Pages #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  27. 27. KEY TAKEAWAY #7 Review pages individually for the best determination of success or failure and, when necessary, to look for action items for non-performing pages #WebLink
  28. 28. ADVANCED GOOGLE ANALYITCS 8. (a) Content -> Events -> Overview #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  29. 29. ADVANCED GOOGLE ANALYITCS 8. (b) Content -> Events -> Top Events #WebLink Top 10 Things Your Association Should be Measuring (But Probably Isn't)
  30. 30. Page Load Content Start End Content Bottom of Page
  31. 31. ADVANCED GOOGLE ANALYITCS 8. (c) Content -> Events -> Top Events #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  32. 32. KEY TAKEAWAY #8 Determine on-page activities for greater insight into user engagement and to drive higher conversions #WebLink
  33. 33. ADVANCED GOOGLE ANALYITCS 9. Conversions -> Goals -> Funnel Visualization #WebLink Top 10 Things Your Association Should be Measuring (But Probably Isn't)
  34. 34. KEY TAKEAWAY #9 Now that you know how users found your website, increase conversions by finding and correcting break points in the desired user click stream #WebLink
  35. 35. ADVANCED GOOGLE ANALYITCS 10. My Stuff -> Shortcuts #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  36. 36. KEY TAKEAWAY #10 You did the hard work, now make it simple for next time #WebLink
  37. 37. A QUESTION #WebLink
  38. 38. ADVANCED GOOGLE ANALYITCS Additional Resources for Google Analytics #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  39. 39. ADVANCED GOOGLE ANALYITCS • Google Analytics Blog http://analytics.blogspot.com/ • Google Analytics on YouTube http://www.youtube.com/googleanalytics • Google Analytics IQ Lessons http://www.google.com/intl/en/analytics/iq.html?&rd=1 • Google Analytics Official Forum http://productforums.google.com/forum/#!forum/analytics • Google Analytics Google+ Community https://plus.google.com/u/0/communities/114481059214254340537 #WebLink Top 10 Things Your Chamber or Association Should be Measuring (But Probably Isn't)
  40. 40. ADVANCED GOOGLE ANALYITCS • Avinash Kaushik http://www.kaushik.net/avinash/ • Justin Cutroni http://cutroni.com/blog/ • Benji Craig http://www.weblinkinternational.com/blog #WebLink Top 10 Things Your Association Should be Measuring (But Probably Isn't)
  41. 41. ASSOCIATION & CHAMBER WEBSITES • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue #WebLink
  42. 42. ABOUT WEBLINK • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs #WebLink
  43. 43. AN INTEGRATED SOLUTION • ONE web-based centralized database • Prospects, members, non-members and all reps in same system • Financials, events, email, committees, website, reporting #WebLink Central DB Financial System Website Email Marketing Members Events Prospects
  44. 44. THANK YOU! Learn more... WebLink International 3905 West Vincennes Road, Suite 210 Indianapolis, IN 46268 Phone: 317-872-3909 Toll-free: 1-877-231-4970 www.weblinkinternational.com #WebLink

×