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Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn't)

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Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn't)

  1. 1. ADVANCED GOOGLE ANALYTICSTop 10 Things Your AssociationShould be Measuring(But Probably Isnt)Twitter Hash Tag: #WebLink#WebLink
  2. 2. BENJI CRAIGSenior Web Designer– 17 years experience designingwebsites / 13 years forassociations and chambers– Website, SEO and Analytics– Married for 15 Years with2 Boys#WebLinkABOUT WEBLINK
  3. 3. ABOUT WEBLINK• Leading Software and WebsiteProvider to 600+ Chambers ofCommerce and Business Associations• Established in 1996• SaaS Company (Software as a Service)• Based in Indianapolis, Indiana• 60 Employees• 94% Customer Retention Rate#WebLink
  4. 4. WEBLINK ASSOCIATION CLIENTS#WebLink
  5. 5. WEBLINK CHAMBER CLIENTS#WebLink
  6. 6. PRE-WEBINAR QUESTIONWhat is your level of Google Analyticsknowledge?#WebLink68%27%4% 1%BeginnerCompetentProficientExpert
  7. 7. WEBSITE#WebLink
  8. 8. BUILD AWARENESS#WebLink
  9. 9. GROW LOYALTY &RETENTION #WebLink
  10. 10. MAKE INFORMEDDECISIONS #WebLink
  11. 11. BUILDING A BUSINESS#WebLink#WebLink
  12. 12. MAKE THE BOSS HAPPY#WebLink
  13. 13. ADVANCED GOOGLE ANALYITCS#WebLink
  14. 14. ADVANCED GOOGLE ANALYITCS1. Audience ->Demographics ->Location#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  15. 15. KEY TAKEAWAY #1Knowing where your traffic andaudience is coming from can helpwith content development andonline/offline marketing efforts#WebLink
  16. 16. ADVANCED GOOGLE ANALYITCS2. Audience -> Mobile-> Overview#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  17. 17. KEY TAKEAWAY #2Understanding if your website isproperly addressing the mobile userexperience#WebLink
  18. 18. ADVANCED GOOGLE ANALYITCS3. Traffic Sources ->Overview#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  19. 19. KEY TAKEAWAY #3Know how your users are findingyour website and locate the bestopportunity for growth#WebLink
  20. 20. ADVANCED GOOGLE ANALYITCS4. Traffic Sources ->Search ->Organic#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  21. 21. KEY TAKEAWAY #4Understand your website audienceand how to use industry terms todevelop additional content#WebLink
  22. 22. ADVANCED GOOGLE ANALYITCS5. Traffic Sources ->Social ->Overview#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  23. 23. KEY TAKEAWAY #5Understand the value of social andutilize the proper channels with theleast amount of effort and highestreturn#WebLink
  24. 24. ADVANCED GOOGLE ANALYITCS6. Content ->Site Content ->All Pages#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  25. 25. KEY TAKEAWAY #6Don’t look at data as a single point,compare the information annuallyor from month-to-month andunderstand what other activitiesmight have created a change#WebLink
  26. 26. ADVANCED GOOGLE ANALYITCS7. Content ->Site Content ->Landing Pages#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  27. 27. KEY TAKEAWAY #7Review pages individually for thebest determination of success orfailure and, when necessary, to lookfor action items for non-performingpages#WebLink
  28. 28. ADVANCED GOOGLE ANALYITCS8. (a) Content ->Events ->Overview#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  29. 29. ADVANCED GOOGLE ANALYITCS8. (b) Content ->Events ->Top Events#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  30. 30. Page LoadContent StartEnd ContentBottom of Page
  31. 31. ADVANCED GOOGLE ANALYITCS8. (c) Content ->Events ->Top Events#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  32. 32. KEY TAKEAWAY #8Determine on-page activities forgreater insight into user engagementand to drive higher conversions#WebLink
  33. 33. ADVANCED GOOGLE ANALYITCS9. Conversions ->Goals ->Funnel Visualization#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  34. 34. KEY TAKEAWAY #9Now that you know how usersfound your website, increaseconversions by finding andcorrecting break points in thedesired user click stream#WebLink
  35. 35. ADVANCED GOOGLE ANALYITCS10. My Stuff ->Shortcuts#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  36. 36. KEY TAKEAWAY #10You did the hard work, now make itsimple for next time#WebLink
  37. 37. ADVANCED GOOGLE ANALYITCSAdditional Resourcesfor Google Analytics#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  38. 38. ADVANCED GOOGLE ANALYITCS• Google Analytics Bloghttp://analytics.blogspot.com/• Google Analytics on YouTubehttp://www.youtube.com/googleanalytics• Google Analytics IQ Lessonshttp://www.google.com/intl/en/analytics/iq.html?&rd=1• Google Analytics Official Forumhttp://productforums.google.com/forum/#!forum/analytics• Google Analytics Google+ Communityhttps://plus.google.com/u/0/communities/114481059214254340537#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  39. 39. ADVANCED GOOGLE ANALYITCS• Avinash Kaushikhttp://www.kaushik.net/avinash/• Justin Cutronihttp://cutroni.com/blog/• Benji Craighttp://www.weblinkinternational.com/blog#WebLinkTop 10 Things Your Association Should be Measuring(But Probably Isnt)
  40. 40. ASSOCIATION & CHAMBER WEBSITES• 500+ client websites• WebLink Local businessdirectory drives 67%increase in traffic fromorganic searches• Adds value for members• Non-dues revenue#WebLink
  41. 41. ABOUT WEBLINK• MembershipManagementSoftware• Website Design &Development• Non-Dues RevenuePrograms#WebLink
  42. 42. AN INTEGRATED SOLUTION• ONE web-basedcentralized database• Prospects, members,non-members and allreps in same system• Financials, events,email, committees,website, reporting#WebLinkCentralDBFinancialSystemWebsiteEmailMarketingMembersEventsProspects
  43. 43. A QUESTION#WebLink
  44. 44. THANK YOU!Learn more...WebLink International3905 West Vincennes Road, Suite 210Indianapolis, IN 46268Phone: 317-872-3909Toll-free: 1-877-231-4970www.weblinkinternational.com#WebLink

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