7 Psychology Tips to Craft Engaging Social Media Posts
As the number of businesses active on the social media
platforms is intensifying, it is becoming next to impossible to
coax the audience into something they’re least concerned about.
The mind-frame of the online audience is fussy like a child; they
are as quick to lose interest as they have gained it. If you style
your social media posts to match up their flight of imagination,
then you are way to go. Below are alluded the few things that
can be implemented to craft the psychologically-engaging social
1. Words- Short & Sweet Is The Trick!
It is found that the interaction rate of posts with 80 or fewer
characters is much higher than the longer ones. You see brevity is
the need of this hour. And, the best way to craft the compelling
posts with mere 80 characters is to insert in them the 5W’s (who,
what, when, where, why) or a how! These words raise
inquisitiveness and drive dialogue in the form of fan comments. For
instance: “A new F-store is coming your way. Can you guess
2. And Sometimes, Pictures Speak Louder
Image posts are the show-stealer when it comes to the socially-
engaging media posts. The vivid colors, interesting patterns, and
significant meaning are great to catch everyone’s eye. Plus, the
humorous pictures can’t ever be neglected; they thwart off the
boredom from the post. The pictures sometimes play as your first
call to action (but, only relevant ones!). Posting the condom’s ad on
3. Colors, Fonts, Emoticons, Links, and
Keywords Can’t Be Overlooked!
Often, the former thing potential audience notices about the social
profiles is its outlook on the Google search. It is the exclusive yet
identifiable colors & fonts used in the visual branding that become
tantamount to your brand in no time. The emoticons humanize
your brand. Moreover, deploying the Social Media Optimization
Services such as inclusion of links and industry-specific keywords,
4. Quote Of The Day! #qotd
Frankly, people like to hear the stuff they can connect with. It is
seen that majority of the posts with quotes fetch the maximum
likes and shares on the popular social media platforms like
Facebook, Instagram, and others. The choice of quotes should be
such that will directly knock the psyche of the potential audience.
While inspiration quotes are the favorites, the emotional,
humorous and factual ones are not lagging behind.
5. Reveal the Inside Stories!
Curiosity is natural; the audience online has a head full of
questions. The revelations of the inside world of the popular
people and businesses interest them, engages them, and on
some level they relate with them. For instance, the people read
success stories of famous names & hope to be like them
someday. The portrayal of the friendly and humble brand helps
to attain the maximum followers to the post.
6. Engage Your Audience; Make Calls To
At times, let your audience do the talking. One of the most
winning ways to create the engaging social media posts is to ask
the audience to share their stories and thoughts. Not only will this
prompt your audience to hold a positive conversation with your
brand the next time they see you in their news stream, but, also
you’ll get an opportunity to discover their needs and mold
7. It’s a Weekend World!
The day & time hypothesis for posting on the social media might
sound extraneous, but it’s proven that the interaction rate of the
posts on weekends is way more than those on weekdays. It is
predominant because the non-busy hours let the audiences
engage more. Fret not, it’s not like you cannot post on the
weekdays. The type of industry also decides which day is better
to post. Like beauty posts on Sunday & Monday, consumer
So, these are the significant-seven elements every social media
post should tactically include in order to make a lasting impact on
the potential audience. Don’t forget, every brand is unique and so is
the fan; it is best to tweak and optimize the posts based on the kind
of followers you are aiming for.