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7 Psychology Tips to Craft Engaging Social Media Posts

As the number of businesses active on the social media platforms is intensifying, it is becoming next to impossible to coax the audience into something they’re least concerned about.

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7 Psychology Tips to Craft Engaging Social Media Posts

  1. 1. As the number of businesses active on the social media platforms is intensifying, it is becoming next to impossible to coax the audience into something they’re least concerned about. The mind-frame of the online audience is fussy like a child; they are as quick to lose interest as they have gained it. If you style your social media posts to match up their flight of imagination, then you are way to go. Below are alluded the few things that can be implemented to craft the psychologically-engaging social media posts:
  2. 2. 1. Words- Short & Sweet Is The Trick! It is found that the interaction rate of posts with 80 or fewer characters is much higher than the longer ones. You see brevity is the need of this hour. And, the best way to craft the compelling posts with mere 80 characters is to insert in them the 5W’s (who, what, when, where, why) or a how! These words raise inquisitiveness and drive dialogue in the form of fan comments. For instance: “A new F-store is coming your way. Can you guess
  3. 3. 2. And Sometimes, Pictures Speak Louder Than Words! Image posts are the show-stealer when it comes to the socially- engaging media posts. The vivid colors, interesting patterns, and significant meaning are great to catch everyone’s eye. Plus, the humorous pictures can’t ever be neglected; they thwart off the boredom from the post. The pictures sometimes play as your first call to action (but, only relevant ones!). Posting the condom’s ad on
  4. 4. 3. Colors, Fonts, Emoticons, Links, and Keywords Can’t Be Overlooked! Often, the former thing potential audience notices about the social profiles is its outlook on the Google search. It is the exclusive yet identifiable colors & fonts used in the visual branding that become tantamount to your brand in no time. The emoticons humanize your brand. Moreover, deploying the Social Media Optimization Services such as inclusion of links and industry-specific keywords,
  5. 5. 4. Quote Of The Day! #qotd Frankly, people like to hear the stuff they can connect with. It is seen that majority of the posts with quotes fetch the maximum likes and shares on the popular social media platforms like Facebook, Instagram, and others. The choice of quotes should be such that will directly knock the psyche of the potential audience. While inspiration quotes are the favorites, the emotional, humorous and factual ones are not lagging behind.
  6. 6. 5. Reveal the Inside Stories! Curiosity is natural; the audience online has a head full of questions. The revelations of the inside world of the popular people and businesses interest them, engages them, and on some level they relate with them. For instance, the people read success stories of famous names & hope to be like them someday. The portrayal of the friendly and humble brand helps to attain the maximum followers to the post.
  7. 7. 6. Engage Your Audience; Make Calls To Action! At times, let your audience do the talking. One of the most winning ways to create the engaging social media posts is to ask the audience to share their stories and thoughts. Not only will this prompt your audience to hold a positive conversation with your brand the next time they see you in their news stream, but, also you’ll get an opportunity to discover their needs and mold
  8. 8. 7. It’s a Weekend World! The day & time hypothesis for posting on the social media might sound extraneous, but it’s proven that the interaction rate of the posts on weekends is way more than those on weekdays. It is predominant because the non-busy hours let the audiences engage more. Fret not, it’s not like you cannot post on the weekdays. The type of industry also decides which day is better to post. Like beauty posts on Sunday & Monday, consumer
  9. 9. So, these are the significant-seven elements every social media post should tactically include in order to make a lasting impact on the potential audience. Don’t forget, every brand is unique and so is the fan; it is best to tweak and optimize the posts based on the kind of followers you are aiming for.
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